2025
one Magazin
April 2025
Strategy
Experience AI
How is AI revolutionising retail?
Knowledge break with our experts: AI can already do a lot, but can it change the way we shop? Henrike Alfeis, Innovation Lead at REWE digital, explains exactly what role AI is already playing in the grocery trade and how it will continue to change the way we shop in our REWE Group Shorts series "Experience AI".
Industry
REWE To Go opens trackside kiosk
Snacks and coffee from the platform
Grabbing a sandwich or a coffee on the go just before departure: no problem! The currently smallest REWE To Go on the platform at Cologne Central Station makes it possible.
one Magazin
March 2025
Experience AI
#ZukunftGestalten : We look back together on the AI voyage of discovery
Artificial intelligence is no longer just a vision of the future, but an integral part of our daily lives and work. In fact, around 25% of German professionals already use AI technologies to optimise their work processes and promote creative ideas. At the REWE Group, we are also purposefully focusing on this groundbreaking innovation to integrate generative AI into our work processes
Experience AI
#Shaping the future: We look back together on the AI voyage of discovery
Artificial intelligence is no longer just a vision of the future, but an integral part of our daily lives and work. In fact, around 25% of German professionals already use AI technologies to optimise their work processes and promote creative ideas. At the REWE Group, we are also purposefully focusing on this groundbreaking innovation to integrate generative AI into our work processes.
Nutrition & Health
BIPA
Free period products for employees
From April 2025, BIPA will be providing all employees throughout Austria with vouchers for free period products. In addition to providing financial support, BIPA wants to use this measure to stimulate dialogue on the topic of menstruation and other women-specific issues.
Responsibility
Corporate volunteering at the food banks
"Making a difference together"
In a pilot project, employees supported food banks in and around Cologne for a day. Here, four of them explain why they took part and what they gained for themselves and the company from their commitment.
Work & Life
GO! internal job market, part 3
"Those who get involved in the talent pool benefit"
Daniel Gieske likes his area of responsibility, his working environment and the corporate culture at REWE Group. The only thing missing for his professional happiness was the opportunity for further development. Thanks to the GO! talent pool, he can now arrange everything he needs from his future senior manager after an internal transfer.
Work & Life
German Skilled Labour Award for the South Region
"Investment in the future"
The REWE Region South was awarded the German Skilled Labour Prize 2025 by the Federal Ministry of Labour and Social Affairs for its REWEkombi programme, beating 400 other applicants.
Work & Life
Players wanted
Be part of the biggest recreational football tournament in Europe!
Football players, watch out! It won't work without you: REWE Group is once again looking for recreational footballers who would like to take part in the Come-Together Cup on 29 May 2025 in a mixed and a men's team on the pitches of the RheinEnergie Stadium in Cologne in the "REWE Group DITO-Kickers" teams. Registration is possible until 25 April
Work & Life
Part-time management
Create more free space
Sibylle von Bassewitz and Claudia Blum both work in different areas of our company's Travel and Tourism division. Both senior managers have reduced their working hours - for very different reasons.
Work & Life
Part-time management in the market
"Having confidence and being able to deliver"
Managing a store or store department part-time? Is that possible? It is possible, say store assistant Nicole Landwehr and store manager Michael Hommel. Important for success: meticulous preparation, a committed team and the fine art of handing over.
Strategy
Europeans' desire to travel continues
DERTOUR Group with strong growth in 2024 and optimistic outlook for 2025
How is the European travel market developing? How did the past year go? The DERTOUR Group provides insights and outlooks. Plus: Get to know the new CEO Christoph Debus! He introduces himself in a short film - and is also happy to reveal some personal details.
Work & Life
Part-time management
"Only satisfied employees can perform well"
REWE saleswoman Daniela Gatz from Falkensee manages a team of fifty employees and offers them flexible working hours. The winner of the REWE "Work and Family" competition sees many advantages in this - not only for the employees, but also for the success of her store.
Work & Life
Project GO! internal job market, part 2
"Leaving the company would have been Plan Z for me"
Sandra Kalker was able to realise her desire for a completely different job within the REWE Group. On the importance of LinkedIn profiles, careful reading - and ticking boxes in unusual places.
Service
Personnel at REWE Group
Who's coming, who's going
Here you will find the REWE Group's personnel in March 2025.
Responsibility
Women in leadership
"So much power comes together"
Female senior managers on the opportunity offered by the Women's Drive development programme, part-time leadership and managing part-time employees, courage, networking and breaking down barriers - in their own minds.
Strategy
Travelix Last Minute
DERTOUR: Brand for last-minute holidays launched
With a dedicated last-minute brand, DERTOUR Deutschland is expanding its brand portfolio to include the short-term holiday segment.
Entertainment
Films & Co. in March
First Berlinale selection
The extensively celebrated 75th edition of the Berlin International Film Festival has barely closed its doors when two of its highlights are already coming to cinemas here. Tom Tykwer's "The Light" will be pouring across the country's biggest screens from the end of March. While Mala Emde will be sprinting through "Köln 75" with plenty of local and contemporary colour from the middle of the month, on the hunt for the perfect grand piano. To balance things out, comedian Seth Rogen turns Hollywood on its head as a newly minted film boss in the Apple TV+ series "The Studio".
Strategy
Federal election 2025
What the REWE Group Management Board wants from politicians
Germany has voted and the first exploratory talks are underway. The next government will have to make important decisions that will affect trade and tourism - and therefore our business. What will it take to make the sectors fit for the future? We asked the Management Board of REWE Group.
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one Magazin
February 2025
Strategy
Beastly successful
REWE pushes ahead with Germany-wide rollout of stationary ZooRoyal stores
Until 2022, ZooRoyal, REWE Group's pet supplies retailer, was primarily known as an online shop and as a private label and shop-in-shop format at REWE, PENNY and toom Baumarkt DIY stores. Since April 2022, the REWE Group company has opened four brick-and-mortar speciality stores in the REWE North region in the Hamburg area - with animal success! ZooRoyal is now announcing the national rollout. From 2026, the bricks-and-mortar speciality stores will gradually be rolled out across Germany - a real milestone for animal lovers. ZooRoyal will then not only be available online, but also at REWE, PENNY, toom and specialist retailers across the country.
Work & Life
Project GO! internal job market
"An important building block for retaining talent. I am a fan"
An internal job change with the newly introduced GO! Talent Pool is a win-win-win situation for everyone: for the departing manager, the candidate and the new supervisor. The first transfer trio Daniel Somssich, Inga Gehring and Martin Leyendecker describe why this is the case here.
Work & Life
REWE Meat Stars 2025
Best ambassadors in the industry
The trade magazine "Lebensmittelpraxis" has honoured the service counter in the Nezlow family's REWE store in Waging with the "Meat Star 2025" award. REWE even won twice in the competition for the best young talent in the industry.
Strategy
REWE International AG
Changes to the Management Board
REWE International AG Management Board member Espen B. Larsen, responsible for REWE Group's full-range business areas in Central and Eastern Europe (BILLA in the Czech Republic, Slovakia, Bulgaria and IKI in Lithuania), has decided to leave the company as of 31 May 2025 for personal reasons. Marcel Haraszti will also be responsible for BILLA CEE (IKI) in the future.
Strategy
REWE To Go at Frankfurt Airport
Cashierless thanks to cameras
From now on, travellers and employees at Frankfurt Airport have another convenience offer available around the clock. Lekkerland opened its first REWE To Go smart store in an airport in Terminal 1.
REWE Group
These are the jubilarians in March
Here you can find out who the REWE Group employees celebrating anniversaries in March are. Congratulations!
Strategy
Federal election 2025
Which political decisions are important now
We asked our colleagues from various specialist areas what they think needs to happen in the coming years on the political front and what needs to be left to the industry to make the sectors fit for the future.
Strategy
Travel and Tourism
The DERTOUR Group welcomes Hotelplan!
The DERTOUR Group is taking over the entire Hotelplan Group from Migros, with the exception of Interhome. This means an increase in its presence as a travel provider in Switzerland, the UK and Germany.
Strategy
Lionel Souque in a video interview
"The supermarket remains a social meeting place"
On the fringes of the WELT Economic Summit, our CEO Lionel Souque spoke in a video interview about the future of shopping, high-tech stores, customer loyalty and how our REWE and PENNY apps make shopping more personal.
People
Personnel in February
Who's coming, who's going
Responsibility
Launch of REWE Group Star 2025
Sustainability competition for young talent
The REWE Group Star is a team competition for REWE Group trainees and junior employees who are keen to do good and win one of the numerous prizes at the same time. You can still apply up to and including 5 May and become a pioneer of Sustainability.
Strategy
Digitisation
On an AI voyage of discovery together
It creates images or films, optimises shelf space in our stores and controls robots. More than two years have passed since AI finally reached the end user with ChatGPT and one thing is clear: this was not an AI bubble that will quickly burst again. AI is here to stay and will change many things in our lives and our everyday working lives.
Responsibility
REWE apprentice Erick Bloßfeld
Preventing disaster with courage
On his way to work, Erick Bloßfeld Salgar, an apprentice butcher at REWE Freidank in Dortmund, saved the life of a bus driver and prevented a road accident. What happened?
Responsibility
Sustainability, regional, plant-based
Pioneering work: Ja! Natürlich sets new standards with organic oat yoghurt
With a new organic oat yoghurt, Ja! Natürlich is launching the first purely plant-based oat yoghurt on the market that is completely free from exotic vegetable oils and contains just a few ingredients. REWE and PENNY are also focusing on the shortest possible delivery routes and a short list of ingredients for their plant-based yoghurt alternatives.
one Magazin
January 2025
Strategy
Our trainees
"Diverse, exciting, practical"
Trainees from REWE, PENNY, toom, DERTOUR Group, BILLA, BIPA, Lekkerland, REWE digital and the head office were asked to describe their training in three words. Also in the film: the most important tips from experienced trainees to new trainees.
Nutrition & Health
Award for "REWE voll pflanzlich"
Animal welfare organisation PETA presents award to Berlin-based "REWE voll pflanzlich"
REWE receives the PETA Vegan Award 2025 in the "Best Vegan Variety" category. The award is dedicated to the "REWE voll pflanzlich" test market.
Responsibility
Green Week 2025
From the value chain to the value chain
10 days of trade fair, around 300,000 visitors from over 60 countries and 200 square metres just for REWE Group. The Green Week (17 - 26 January 2025) in Berlin is the leading international trade fair for food and agriculture. REWE Group was once again represented with REWE, PENNY, Loql and the Competence Centre for Agriculture with a large stand at the Farm Experience of the Forum for Modern Agriculture.
Entertainment
Films & Co. in February
Poetry and anarchy
Poetry and anarchy combine in two of February's most beautiful films: while the Spanish drama "The Teacher Who Promised Us the Sea" tells the story of a poetic teacher in the resistance against Franco, the English drama "Bird" is all about the magic in the chaotic life of a twelve-year-old. The third season of the satire "The White Lotus" kicks off on Sky and Wow.
Strategy
REWE Group
Prospective withdrawal from bread and baked goods production planned
REWE Group has found a sustainable use for the Erlensee site near Frankfurt am Main, where a new meat plant for its own production was originally planned. Subject to merger control approval, the company Harry-Brot is expected to produce bread and bakery products in a new state-of-the-art industrial bakery there from 2028 and sell them in a fresh concept - also for REWE Group as a customer.
Strategy
Expansion of special trips
DERTOUR Germany acquires Croatia specialist I.D. Riva Tours
DERTOUR Deutschland GmbH acquires the specialist tour operator I.D. Riva Tours, thereby strengthening its offering in the speciality travel segment. With 55 employees, I.D. Riva Tours is one of the most renowned providers of tours to Croatia with a focus on cruises on small ships, group tours and holiday homes and flats. Subject to merger control approvals, the takeover is expected to take place in the first quarter of 2025.
Service
Congratulations!
These are the REWE Group jubilarians in February
We would like to congratulate all REWE Group jubilarians.
Strategy
REWE Group
Jan Kunath will leave the Management Board at the end of 2025
Jan Kunath (59), Deputy Chairman of the Management Board, has decided not to extend his contract, which expires at the end of 2025. There will be an orderly transition: his responsibilities will be handed over within the REWE Group Management Board.
Nutrition & Health
Veganuary
Plantastic facts: It's the combination that counts
Indulgence, variety and a plant-based diet - do they even go together? We have put together some plant-based facts to show you: A plant-based diet can be as varied and creative as other forms of nutrition.
Strategy
Expansion of three-party contracts
More planning security for agriculture
REWE, Tönnies Lebensmittel and farmers from Schleswig-Holstein signed a three-party agreement for fresh meat on 20 January during the Green Week in Berlin.
Nutrition & Health
Veganuary
Insider tip: vegetable balls
Penny sets new standards as the most vegan-friendly discounter. Kilian Beschorn, Senior Category Manager, provides insights into the world of Food for Future and reveals his favourite product in our format "60 seconds: Food For Future".
Nutrition & Health
Veganuary
Regional alternative products: Natural, plant-based, delicious
Plant-based alternative products are highly processed? Not at all! We dispel the myth and show that they are not only natural, but also delicious and regional.
Nutrition & Health
Veganuary
Trend product tofu
REWE is the No. 1 when it comes to vegan products. Fabian Voichita, Senior Buyer Vegan, talks about his favourites and the hottest trends on "60 seconds REWE Bio +vegan".
People
Personnel at REWE Group
Who's coming, who's going
Here you will find the REWE Group's personnel in January 2025.
Responsibility
Veganuary
Neither fish nor meat
Plant-based alternative products have long been part of the range in our stores. We take a look at how the market has developed in recent years.
Entertainment
Films & Co. in January
Real pop stars and true folk heroes
Anyone planning to enter the music business in 2025 can now pick up a few tips at the cinema. But be careful, these are feature films, not documentaries. In "Better Man", you can tell by the fact that the star of the film, Robbie Williams, is portrayed by a fantastically animated monkey. Motto: Stardom is a monkey business! Gaelic-Irish hip-hoppers Kneecap are working on their own myth. Department stores' extortionist Arno Funke, on the other hand, took a completely different route to fame in the early 90s.