2026
one Magazin
January 2026
Responsibility
REWE Group
Lionel Souque honoured with the Queermentor Role Model Award 2026
As CEO of the REWE Group, Lionel Souque is committed to promoting LGBTQIA+ inclusion in the workplace. He has now received the Queermentor Role Model Award 2026, which honours individuals who take responsibility, show attitude and actively promote social change.
Responsibility
PETA Vegan Award
Double win at the PETA Vegan Award for REWE and PENNY
REWE was honoured with the PETA Vegan Award 2026 in the "Best Vegan Variety" category. The animal welfare organisation recognised the comprehensive and continuously growing range of plant-based products as well as the company's clear commitment to a sustainable, vegan diet. The jury was particularly impressed by the innovative and consistently vegan products, the well thought-out brand strategy and REWE's overall coherent and credible image. PENNY will also be honoured with a PETA Vegan Award in 2026 - for an outstanding individual product.
Work & Life
Discover REWE Group | Austria
This is how Austria eats: Is it all rubbish?
We take it literally, thinking outside the box, and ask our colleagues in our countries: What do you think is a typical dish that every visitor should know? This time: Austria.
Work & Life
Discover REWE Group | Austria
Do's & don'ts: cream or whipped cream?
Roll or bread roll? Bag or sack? Wiener schnitzel with...? In our Do's & Don'ts, our colleagues Jasmin and Stephanie from BILLA, Lennard and Stefan from PENNY, Markus and Reyhan from BILLA PLUS and Tatjana from BIPA share their personal tips with a twinkle in their eyes on what you should definitely do or rather avoid in Austria.
Strategy
Expansion
BIPA opens first shop in Romania
BIPA officially entered the Romanian market on 22 January 2026 and opened its first shop in the Mega Mall shopping centre in the Romanian capital Bucharest.
Strategy
toom
Taking a stand together for coexistence without hate
Our DIY store division toom stands for respect, diversity and open cooperation. Attitude means not just words, but actions: looking, acting and setting an example. From 26 January, toom is launching a two-week "attitude campaign".
Work & Life
Discover REWE Group | Austria
Did you know... that we are plant-based pioneers in Austria?
We are constantly on the lookout for fresh ideas - in all the countries where we are at home. Our goal? To give our customers a really good feeling when shopping!
Work & Life
Discover REWE Group | Austria
Our favorites – the top three products at BILLA, BIPA, ADEG & PENNY
We asked the teams in our stores: Which products do customers grab from the shelves most often? Four stores, four stories – and each with its own favorites.
Strategy
DERTOUR summer programmes 2026
Germans' desire to travel unabated
New summer catalogues, new travel offers and a new management team with ambitious goals: The DERTOUR Group is entering the coming travel season with lots of news and good forecasts.
Strategy
DERTOUR Group: Interview with CEO Christoph Debus and CTO Boris Raoul
The faces behind Tech & Touch
Since March 2025, Christoph Debus has been the new man at the helm of the DERTOUR Group as CEO DERTOUR Group and Divisional Director Travel and Tourism. At his side since November: Boris Raoul as CEO DERTOUR Germany and Austria, as well as Chief Technology Officer DERTOUR Group. In the interview, they provide insights into their plans and strategies, the valuable cooperation with all colleagues and how technology will shape the working world in the future - and here and there, there's also a pinch of private life.
Work & Life
Animal market visit
PENNY sponsors 700 sheep: several tonnes of winter feed donated
An animal incident caused quite a stir on 5 January: Around 50 sheep broke away from their flock and stormed into the PENNY store in Burgsinn. The flock of sheep has already attracted a great deal of media attention and millions of enthusiastic people speak for themselves. Now PENNY is providing the winter feed for the entire flock.
Strategy
ZooRoyal and Cologne/Bonn Airport
For a fear-free New Year's Eve for dogs
New Year's Eve is the most stressful night of the year for many dogs. Loud firecrackers, bright flashes of light and unfamiliar noises trigger fear - and many owners feel left alone in this exceptional situation. Cologne/Bonn Airport once again offered safety this year. In cooperation with ZooRoyal, the fear-free area was lovingly equipped so that people and animals could find peace and quiet.
Work & Life
Certification
REWE Group once again honoured as a Top Employer - this time also throughout Europe
REWE Group has been certified as a Top Employer in Germany for the thirteenth time in a row. We have also been awarded the "Top Employer Europe" seal for the first time.
Work & Life
Discover REWE Group
Hello, Austria!
The first stop on our country tour through Europe takes us to Austria: the land of mountains, hospitality and, of course, Wiener Schnitzel. Join us in the Alpine republic and discover how the REWE Group family lives diversity, innovation and co-operative cohesion in the region.
Service
Personnel at REWE Group
Who's coming, who's going
Here you will find the REWE Group's personnel in January 2026.
Responsibility
Shared responsibility
REWE Group cooperates with SIFAV
REWE Group joins the international sustainability initiative SIFAV (Sustainability Initiative Fruit and Vegetables). Coordinated by the global sustainability organisation IDH, the initiative brings companies together to make global supply chains for fruit and vegetables consistently more sustainable and to anchor ecological and social responsibility in all processes.
Strategy
1 year REWE bonus
What a success!
A bold step, a great team and millions of enthusiastic customers - we celebrate this and say: Thank you!
Service
Films & Co. in January
Naturally female
Outside of documentaries, nature in all its beauty and relentlessness rarely seems to play a role in cinema. The exception to this rule are two female directors whose emotional and effortlessly instructive films are helping to get the 2026 cinema year off to an extraordinary start. Firstly, there is Ildikó Enyedi, who makes an ancient ginkgo tree the centre of attention in "Silent Friend". Secondly, Chloé Zhao has taken a closer look at the life of the Shakespeare family in "Hamnet". In "The Deepest Blue", 77-year-old Tereza dives into the Brazilian Amazon region.
Strategy
Discover REWE Group - a country trip
Diversity that connects
Diversity, cohesion, community - this is REWE Group's DNA, which has an impact far beyond Germany's borders. With activities in numerous countries, we not only have a strong international presence, but are also deeply rooted in the individual regions. But which countries are included? And what makes them special? Our country tour explains and provides authentic insights from all over Europe.
Service
Jubilees in January
Congratulations!
These are the REWE Group's jubilarians in January.