2026
one Magazin
February 2026
Responsibility
Distinction
BILLA receives "Strong Together Award"
BILLA was honoured with the "Gemeinsam Stark Award" for its commitment to creating a barrier-free working environment. The award was presented as a special prize as part of the oe24 "Next Generation Award" 2026 in Vienna.
Work & Life
Discover REWE Group | Italy
This is how Italy eats: more than just pizza and pasta!
We venture further into the world of culinary delights and this time take a closer look at Italian cuisine. Because even though pizza and pasta have long been known beyond the country's borders, our colleagues show us what they personally consider to be the real cuisine of their country.
Work & Life
Ways into the co-operative
Sebastian Stein: From nahkauf sales manager to REWE merchant
Sebastian Stein knows the key figures of his store inside out and combines them with commercial skills, a feel for customers and knowledge of human nature. His career has taken him from cashier to store manager to sales manager at nahkauf. Today he is a self-employed REWE merchant in Nieheim.
Work & Life
Beastly great dream jobs
Malte Kramer is Category Manager at ZooRoyal
In our series "Animal dream jobs", we introduce you to ZooRoyal colleagues who have turned their passion into a career and show how diverse working with and for animals can be. Product and Category Manager Malte Kramer is one of them. In this film, he - and not least his dog Bonny - show you just how varied his dream job is.
Work & Life
Ways into the co-operative
From market manager to merchant in Kiel
Moritz Breske's classic career in retail has turned into a personal milestone: the 37-year-old has taken over the REWE Centre on Winterbeker Weg in Kiel - an area the size of a football pitch, 170 employees and a product range that leaves nothing to be desired. He has always been able to rely completely on the support of the cooperative.
Responsibility
Starting signal for REWE Group Star 2026
Protect the environment, win prizes
The REWE Group Star is a team competition for young REWE Group talents who are keen to do good and win prizes for it. Trainees and junior staff can register for the competition up to and including 4 May.
Work & Life
Businesswomen in the co-operative
"We can only encourage all women"
Three generations, two businesswomen, one goal: to live and love retail. Former REWE businesswoman Gudrun Glock, her daughter and successor Katja Fiedler and granddaughter Johanna Fiedler talk about how they came to REWE, how they successfully manage stores, family and committee work - and why ironing sometimes helps to clear your head. From the amazement of western managers after reunification to the Corona crisis, from young talent and networking, from their own courage and their wishes for REWE - being a businesswoman means responsibility, creativity, communication - and how varied it can be to do the same thing day after day.
Work & Life
Discover REWE Group | Italy
Did you know...that PENNY Italy combines innovation with responsibility?
In 2021, PENNY Italy launched a major format offensive with the aim of improving the shopping experience on several levels.
Work & Life
Discover REWE Group | Italy
Our Italian employees reveal their favourite products
Pizza, pasta, tiramisu, ice cream or olive oil - the list of Italian delicacies is long.
Strategy
Shopping without limited opening hours
First nahkauf makes sub-area accessible 24/7
retailers are proactive. They are single-handedly trialling concepts that push the limits of the state-specific laws on shop opening hours. Since 15 January, nahkauf Berszinski in Zierenberg, for example, has been offering local supply around the clock for a section of its store.
Work & Life
Discover REWE Group
Ciao, Italia!
The next stop on our country tour takes us to a country that stands for enjoyment, tradition and joie de vivre: Italy! Here, everything revolves around culinary delights, quality and the shared experience of food. The market is more than just a place to shop - it is a social meeting place where people socialise and share their love of high-quality products.
Service
Jubilees in February
Congratulations!
These are the REWE Group's jubilarians in February.
Work & Life
Step up for Leaders, Part 2
"I was very happy afterwards"
Rethinking leadership: With the group-wide Step up for Leaders module, REWE Group is focusing on a culture that emphasises courage to try new things, openness to feedback and a focus on strengths. In the final part of our series, three senior managers talk about the added value of self-reflection, the importance of dialogue and how the module has changed their view of employee leadership.
Service
Personnel at REWE Group
Who's coming, who's going
Here you will find the REWE Group's personnel in February 2026.
Strategy
Green Week 2026
Strong signals for agriculture
At Green Week 2026 (16-25 January, Berlin), REWE Group clearly focused on its partnership-based cooperation with local agriculture. At the trade fair stand, we presented initiatives that strengthen transparent supply chains and promote fair cooperation - including new three-party models in the vegetable and dairy sectors. There was also an award for Emilie Bourgoin, Group Director Public Affairs and Chairwoman of REWE Group's Competence Centre Agriculture.
Service
Films & Co. in February
Existentially fast-paced
They run, pedal, play and talk their way through life. In "Souleyman's Story" and "Marty Supreme", everything is at stake. While one of them races through the streets of Paris on his bike, the other plays his way to the top of the world in ping-pong. Both films are loosely based on true events. But despite their similarities in the story, "Souleyman's Story" and "Marty Supreme" could not be more different in their respective virtuoso styles. Only the magnificent Trine Dyrholm, for whom the six parts of "The Danish Woman" were literally written to the body, can keep up with them in terms of series - to be seen on Arte.
one Magazin
January 2026
Responsibility
REWE Group
Lionel Souque honoured with the Queermentor Role Model Award 2026
As CEO of the REWE Group, Lionel Souque is committed to promoting LGBTQIA+ inclusion in the workplace. He has now received the Queermentor Role Model Award 2026, which honours individuals who take responsibility, show attitude and actively promote social change.
Responsibility
PETA Vegan Award
Double win at the PETA Vegan Award for REWE and PENNY
REWE was honoured with the PETA Vegan Award 2026 in the "Best Vegan Variety" category. The animal welfare organisation recognised the comprehensive and continuously growing range of plant-based products as well as the company's clear commitment to a sustainable, vegan diet. The jury was particularly impressed by the innovative and consistently vegan products, the well thought-out brand strategy and REWE's overall coherent and credible image. PENNY will also be honoured with a PETA Vegan Award in 2026 - for an outstanding individual product.
Work & Life
Discover REWE Group | Austria
This is how Austria eats: Is it all rubbish?
We take it literally, thinking outside the box, and ask our colleagues in our countries: What do you think is a typical dish that every visitor should know? This time: Austria.
Work & Life
Discover REWE Group | Austria
Do's & don'ts: cream or whipped cream?
Roll or bread roll? Bag or sack? Wiener schnitzel with...? In our Do's & Don'ts, our colleagues Jasmin and Stephanie from BILLA, Lennard and Stefan from PENNY, Markus and Reyhan from BILLA PLUS and Tatjana from BIPA share their personal tips with a twinkle in their eyes on what you should definitely do or rather avoid in Austria.
Strategy
Expansion
BIPA opens first shop in Romania
BIPA officially entered the Romanian market on 22 January 2026 and opened its first shop in the Mega Mall shopping centre in the Romanian capital Bucharest.
Strategy
toom
Taking a stand together for coexistence without hate
Our DIY store division toom stands for respect, diversity and open cooperation. Attitude means not just words, but actions: looking, acting and setting an example. From 26 January, toom is launching a two-week "attitude campaign".
Work & Life
Discover REWE Group | Austria
Did you know... that we are plant-based pioneers in Austria?
We are constantly on the lookout for fresh ideas - in all the countries where we are at home. Our goal? To give our customers a really good feeling when shopping!
Work & Life
Discover REWE Group | Austria
Our favorites – the top three products at BILLA, BIPA, ADEG & PENNY
We asked the teams in our stores: Which products do customers grab from the shelves most often? Four stores, four stories – and each with its own favorites.
Strategy
DERTOUR summer programmes 2026
Germans' desire to travel unabated
New summer catalogues, new travel offers and a new management team with ambitious goals: The DERTOUR Group is entering the coming travel season with lots of news and good forecasts.
Strategy
DERTOUR Group: Interview with CEO Christoph Debus and CTO Boris Raoul
The faces behind Tech & Touch
Since March 2025, Christoph Debus has been the new man at the helm of the DERTOUR Group as CEO DERTOUR Group and Divisional Director Travel and Tourism. At his side since November: Boris Raoul as CEO DERTOUR Germany and Austria, as well as Chief Technology Officer DERTOUR Group. In the interview, they provide insights into their plans and strategies, the valuable cooperation with all colleagues and how technology will shape the working world in the future - and here and there, there's also a pinch of private life.
Work & Life
Animal market visit
PENNY sponsors 700 sheep: several tonnes of winter feed donated
An animal incident caused quite a stir on 5 January: Around 50 sheep broke away from their flock and stormed into the PENNY store in Burgsinn. The flock of sheep has already attracted a great deal of media attention and millions of enthusiastic people speak for themselves. Now PENNY is providing the winter feed for the entire flock.
Strategy
ZooRoyal and Cologne/Bonn Airport
For a fear-free New Year's Eve for dogs
New Year's Eve is the most stressful night of the year for many dogs. Loud firecrackers, bright flashes of light and unfamiliar noises trigger fear - and many owners feel left alone in this exceptional situation. Cologne/Bonn Airport once again offered safety this year. In cooperation with ZooRoyal, the fear-free area was lovingly equipped so that people and animals could find peace and quiet.
Work & Life
Certification
REWE Group once again honoured as a Top Employer - this time also throughout Europe
REWE Group has been certified as a Top Employer in Germany for the thirteenth time in a row. We have also been awarded the "Top Employer Europe" seal for the first time.
Work & Life
Discover REWE Group
Hello, Austria!
The first stop on our country tour through Europe takes us to Austria: the land of mountains, hospitality and, of course, Wiener Schnitzel. Join us in the Alpine republic and discover how the REWE Group family lives diversity, innovation and co-operative cohesion in the region.
Service
Personnel at REWE Group
Who's coming, who's going
Here you will find the REWE Group's personnel in January 2026.
Responsibility
Shared responsibility
REWE Group cooperates with SIFAV
REWE Group joins the international sustainability initiative SIFAV (Sustainability Initiative Fruit and Vegetables). Coordinated by the global sustainability organisation IDH, the initiative brings companies together to make global supply chains for fruit and vegetables consistently more sustainable and to anchor ecological and social responsibility in all processes.
Strategy
1 year REWE bonus
What a success!
A bold step, a great team and millions of enthusiastic customers - we celebrate this and say: Thank you!
Service
Films & Co. in January
Naturally female
Outside of documentaries, nature in all its beauty and relentlessness rarely seems to play a role in cinema. The exception to this rule are two female directors whose emotional and effortlessly instructive films are helping to get the 2026 cinema year off to an extraordinary start. Firstly, there is Ildikó Enyedi, who makes an ancient ginkgo tree the centre of attention in "Silent Friend". Secondly, Chloé Zhao has taken a closer look at the life of the Shakespeare family in "Hamnet". In "The Deepest Blue", 77-year-old Tereza dives into the Brazilian Amazon region.
Strategy
Discover REWE Group - a country trip
Diversity that connects
Diversity, cohesion, community - this is REWE Group's DNA, which has an impact far beyond Germany's borders. With activities in numerous countries, we not only have a strong international presence, but are also deeply rooted in the individual regions. But which countries are included? And what makes them special? Our country tour explains and provides authentic insights from all over Europe.
Service
Jubilees in January
Congratulations!
These are the REWE Group's jubilarians in January.