The next stop on our tour of the region takes us to Hungary, a country rich in traditions, hospitality, and culinary diversity. Amid historic cities, numerous thermal baths, and a vibrant everyday culture, history, indulgence, and modernity come together here in a unique way.
Anyone travelling to Hungary will encounter the theme of wellbeing at every turn. The thermal baths and healing waters, in particular, are a defining feature of the country and make relaxation an integral part of the travel experience. It is no coincidence that the capital, Budapest, is nicknamed the ‘City of Baths’: 123 thermal springs rise here alone, whilst nationwide there are more than 1,300.
But relaxation and enjoyment in Hungary are not limited to its time-honoured bathing culture. The country’s diverse cuisine also plays an important role in everyday life. Sunday lunch with the family, in particular, is highly valued and brings generations together around the table. In the country’s kitchens, onions are considered the soul of many dishes, whilst paprika is far more than just a spice and, in many places, almost enjoys the status of a national treasure. Among the best-known specialities are goulash and lángos, which is particularly popular served with cheese and sour cream. Sweet treats also have a firm place in Hungarian food culture: these include Túró Rudi, arguably the country’s best-known dessert, and Bejgli, a traditional poppy seed pastry that is a must on many tables during the Christmas season.
This commitment to traditions, regional produce and the local community also characterises PENNY Hungary. PENNY has been operating in the country for 30 years now, making it the longest-established discount supermarket in Hungary. Across a total of 248 stores, around 5,400 staff members ensure every day that customers can find everything they need. It is particularly noteworthy that around two-thirds of the product range comes from Hungarian suppliers.
Our colleagues on the ground offer insights into their daily lives, introduce their homeland and show what makes Hungary so special. It soon becomes clear that, even though Hungarian is considered one of the most difficult languages in Europe, a few friendly words can take you surprisingly far.
Curious? Then join us on our journey to Hungary and discover the people, stories and cultural quirks of this fascinating country.
Take a look now and join us on our journey through the country!
