For the next stop, we’re staying in the home of the REWE Group—and discovering a country that blends tradition and modernity like no other: Welcome to Germany! Join us on a journey through diverse landscapes, living traditions, and a culture that uniquely combines diversity, reliability, and solidarity.
Whether it’s the North Sea coast, Alpine panoramas, or dense forests—Germany captivates with a scenic diversity that ranges from vast maritime expanses to imposing mountain regions. This scenic richness is also reflected in the country’s cultural identity. From lively carnivals to the world-famous Oktoberfest, which brings people from all over the world together. Germany is a country full of contrasts that enrich one another and naturally connect generations and regions.
The country also shows its versatility in the culinary realm: No other country has developed such a rich bread culture—whether for breakfast, as a quick snack during a break, or for a classic evening meal. Added to this are beloved classics like potato salad or bratwurst, which embody true comfort food with their hearty, rustic flavor. This picture is rounded out by the traditional and regionally celebrated beer culture, which for many represents a genuine piece of home.
What further defines Germany is particularly evident in everyday life: punctuality, reliability, and a strong sense of cooperation are not merely virtues here, but an integral part of how people interact, both in their personal lives and in the workplace. Diversity and mutual respect are not just buzzwords here, but a lived-out attitude and the foundation for a way of living together that is as open and respectful as the country itself.
The REWE Group sees itself as part of this culture: close to people, firmly rooted in the regions, and at the same time open to what lies ahead. In Germany, it brings together a broad spectrum of business areas under one roof—from grocery retail with REWE, PENNY, and nahkauf, to convenience offerings like Lekkerland and REWE To Go, to the home improvement business with toom and the international tourism operations of the DERTOUR Group. This portfolio is complemented by specialized offerings such as ZooRoyal, which meets pet supply needs with its own products and stores.
Curious? Then join us on a journey through Germany—a country full of diversity, living traditions, and new perspectives.
Take a look now and become part of our journey through the country!
