Lukas Ziegler on the role of private labels in the convenience channel
"Consumers choose private labels out of conviction"
In the out-of-home market, private labels have long been more than just a cheaper copy of well-known manufacturer brands. Lukas Ziegler, Director Buying & Category Management Own Brands & Newcomers at Lekkerland, knows what is important in the development, design and marketing of own brands in this special market. In this interview, he provides insights into the role and development of own brands in the out-of-home sector.
