In the centre of life, close to people: In our film series, we introduce retailers, partners and managers from REWE Group's various sales lines who contribute to the success of the different divisions every day with their individual signature. They are all united by a common foundation of values that is deeply rooted in REWE Group's cooperative tradition. Today in an interview: Hilmar Hübers, Chief Operating Officer and future Chairman of the Management Board at Lekkerland.
The convenience specialist supplies customers with "to go" products at around 51,300 points of sale throughout Germany, for example at petrol stations, kiosks and high-frequency locations such as train stations, airports and city centres.
Lekkerland itself is not organised as a cooperative, but as part of the REWE Group, it is also part of the cooperative. "The values we live by at Lekkerland are very much in line with the values of the cooperative," explains Hilmar Hübers, Chief Operating Officer. Customer orientation, cross-generational thinking, fairness and solidarity, but also Sustainability and entrepreneurship are central aspects that are lived at Lekkerland, as well as at the REWE Group as a whole.
"We always want to develop further, we want to be innovative on a large and small scale." Lekkerland has been actively driving digital innovations for several years now and continues to consistently expand this area. One successful example of the convenience specialist's ability to innovate are the four smart store concepts, which utilise technologies with self-checkout solutions and artificial intelligence to make the shopping experience as convenient as possible. We specifically encourage this courage to quickly adopt technological developments in order to improve the customer experience and position ourselves for the future within our community.
Customer orientation, intergenerational thinking, fairness and solidarity, but also Sustainability and entrepreneurship are central aspects at Lekkerland. (Photo: REWE Group film team)
Lekkerland SE
With more than 5,800 employees, around 61,000 sales outlets supplied in four European countries and a total turnover of around 15 billion euros (2024), Lekkerland is the European convenience specialist. Since 2020, Lekkerland has been operating under the umbrella of the REWE Group, joining one of the leading retail and tourism groups in Retail Germany and Europe.
