A portrait of retailers
In the centre of life, close to people: In our film series, we introduce retailers, partners and managers from REWE Group's various sales lines who contribute to the success of the different divisions every day with their individual signature. They are all united by a common foundation of values that is deeply rooted in REWE Group's cooperative tradition. Today in an interview: Hilmar Hübers, Chief Operating Officer and future Chairman of the Management Board at Lekkerland.
REWE Group - a living cooperative
An early start and daily routine characterise the everyday life of REWE salesman Michael Stephan in Nymphenburg. The northern light has found his new home and vocation here - with his own store.
REWE Group - a living cooperative
From Lidl world traveller to REWE merchant in Mannheim: Johannes Fieber's retail career is extremely diverse.
REWE Group - a living cooperative
The next generation of the Röckenschuß family has mastered the balancing act between tradition and modernity. Here, REWE salesman Korbinian Röckenschuß reveals why he prefers retail to catering and how he balances his job & family.
130 years of ADEG
The "Arbeitsgemeinschaft der Einkaufsgenossenschaften" - ADEG for short - is 130 years old. The more than 180 retailers prove that co-operatives combine bold innovations with strong regional roots. Since 2006, they have shared a common foundation of values with the REWE Group that is deeply rooted in the REWE Group's co-operative tradition.
FÜR SIE Management Board member Niklas Müller
Much is familiar to him, but some things are new: when Niklas Müller stepped onto the helm of FÜR SIE eG, he could already look back on ten years of work there. In this interview, he explains how he intends to continue the successful course and why the co-operative form of business is particularly attractive to young people.
REWE Group - a living cooperative
In the centre of life, close to people: In our film series, we introduce retailers, partners and managers from REWE Group's various sales lines who contribute to the success of the different divisions every day with their individual signature. They are all united by a common foundation of values that is deeply rooted in REWE Group's tradition. Today's portrait: DER Travel and Tourism partner Thomas Engel.
REWE Group - a living co-operative
In the centre of life, close to people: In our film series, we present impressive REWE Group retailers - strong personalities who have led their stores to success with an individual signature and a common sales concept. Their stories are as diverse as they are - and yet they are united by a common foundation of values that is deeply rooted in REWE Group's co-operative tradition. Today's portrait: REWE saleswoman Kathrin Gödecke
REWE Group - a living cooperative
At the centre of life, close to people: In our film series, we present impressive REWE Group retailers - strong personalities who have led their stores to success with an individual signature and a common sales concept. Their stories are as diverse as they are - and yet they are united by a common foundation of values that is deeply rooted in REWE Group's co-operative tradition. Today's portrait: businessman René Irrgang, who runs two nahkauf stores and "Renés REWE".
REWE Group - a living cooperative
At the centre of life, close to people: In our film series, we introduce impressive REWE Group retailers - strong personalities who have led their stores to success with their individual signature and a common sales concept. Today's portrait: Erna and Daniel Marosi, retailers at ADEG.
REWE Group - a living cooperative
Uncomplicated, fast, close support - these are the words Theodoros Lazaridis uses to describe his path to self-employment at toom. in 2024, the family man opened his first Baumarkt DIY store near Stuttgart, making him one of around 30 retailers at toom. In addition to its close ties with the local economy, his store is characterised above all by its strong team, which is committed to looking after customers' needs at all times.
REWE Group - a living cooperative
At the centre of life, close to people: In our film series, we present impressive REWE Group retailers - strong personalities who have led their stores to success with an individual signature and a common sales concept. Their stories are as diverse as they are - and yet they are united by a common foundation of values that is deeply rooted in REWE Group's co-operative tradition. Today's portrait: young entrepreneur Fritz Starke.
REWE Group - a living cooperative
Within the Group, REWE stores in particular are known for their cooperative organisation, but PENNY also lives the cooperative values with great success. Stefan Görgens, Divisional Director of PENNY Germany, explains to us why cohesion within the cooperative has played a key role in shaping PENNY.
REWE Group - a living cooperative
"Everyone has expertise in their own area and if we combine all of this, we will grow together in the long term," says BILLA businessman Kurt Akalin confidently. This is how co-operatives work at REWE Group - also internationally.
REWE Group - a living cooperative
At the centre of life, close to people: In our film series, we present impressive REWE Group retailers - strong personalities who have led their stores to success with an individual signature and a common sales concept. Their stories are as diverse as they are - and yet they are united by a common foundation of values that is deeply rooted in REWE Group's co-operative tradition. Today's portrait: Daniel Dugandzic.
Ways into the co-operative
Konstantin Tönnies is not someone who simply takes things over. Neither familiar expectations nor standardised processes. He wants to understand, improve and create. He has already done this in his photography work - and today in the fruit and vegetable department or in product range planning. He and REWE merchant Florian Potrykus share a desire to develop the retail sector further - without losing sight of people.
REWE Group - a living cooperative
At the centre of life, close to people: In our film series, we present impressive REWE Group retailers - strong personalities who have led their stores to success with an individual signature and a common sales concept. Their stories are as diverse as they are - and yet they are united by a common foundation of values that is deeply rooted in REWE Group's co-operative tradition. Today's portrait: self-made woman Semai Akale.
Reliable, crisis-proof, fair
Our latest survey shows: Fairness, stability and the common good are strongly associated with the co-operative model - more than with any other form of company. And yet over 60 % of people are barely aware of the principle - or that we at REWE Group are organised in this way. Time to realise the potential - and give the cooperative the stage it deserves.
REWE Group - a living cooperative
They are more popular than ever, although many people don't really know what a cooperative actually is. Expert Dr Johannes Blome-Drees therefore calls for cooperatives to be part of the curriculum! A conversation about major social issues.
REWE Group - a living cooperative
They have proven to be robust and competitive for well over 150 years: cooperatively structured companies such as the REWE Group. Economically, they are at the forefront, yet co-operatives tend to remain in the background in the public perception. Wrongly so, says Divisional Director Thomas Nonn. In this interview, he talks about the appeal of a model that remains relevant and timeless values.
REWEformer
A success story celebrates its 15th "birthday": on 30 June 2009, retailers and top management adopted the "Munich Declaration" and sealed the birth of more intensive support for independent retailers and the development of a new culture of cooperation.
Businesswomen in the co-operative
They have helped shape REWE and are also actively involved in the committees of the co-operatives. But although they are at least as successful as their male colleagues, they are quantitatively in the minority: REWE's saleswomen. We asked Sylvia Stilleke and Kathrin Gödecke why this might be the case.
100 years of REWE West eG
It was a turbulent time when twelve retailers joined together to form a purchasing cooperative in Erkelenz in the Rhineland in 1923. The foundation stone for today's REWE West was laid. Its values are as relevant today as they were then.
Campaign for the co-operative
"The cooperative that creates great things" - this is the slogan of REWE Group's first political umbrella campaign. Its aim is to accurately communicate our demands and measures to politicians - and to do so with a wink. Group Director Public Affairs, Emilie Bourgoin, explains how this works and why we can be particularly proud of our co-operative structure.
The REWE cooperatives
From a purchasing cooperative of owner-managed merchant shops to the heart of REWE Group: that, in a nutshell, is the history of the five regional cooperatives, some of which are over 100 years old. Together with FÜR SIE eG, they form the pillars of REWE Group today. Let us introduce them.
Interview with Thomas Nonn
They have proven to be extraordinarily robust and competitive over the decades: cooperatively structured companies like REWE Group. In the one_Interview, Divisional Director Thomas Nonn talks about the appeal of a model that remains current and timeless values.

























