REWE - Impetus for business

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Impetus for business

©REWE Homberg

Tastings at REWE Homberg

Fancy a goat?

It all started with a beer tasting. REWE merchant Uli Budnik now offers his customers in Dortmund 14 tastings a year. The glass is now also filled with high-proof spirits, for which connoisseurs dig deeper into their pockets. Uli Budnik reveals how he manages this in an interview with one_Gespräch.

REWE To Go Hohe Straße

Island of freshness for Cologne

The REWE To Go on Cologne's Hohe Straße shopping street has a new shop design and a wide range of convenience products. Highlights of the remodelled store are the "freshness island", the self-service coffee offer with iced coffee and the self-checkout tills.

Digital stele and MarCO app

Individuality is a major advantage

A good idea is catching on: More than 3,000 stores are already equipped with digital steles. Recently, brand messages can also be streamed on them. REWE merchant Ralf Stücken reports.

Euroshop trade fair

When the robot bakes bread

Despite a challenging economic environment, retail companies are investing billions in their shops. Euroshop in Düsseldorf offered plenty of inspiration for this.

REWE: Non-food store brands

"Basically everything you can't eat"

REWE store brands offer a lot and have even more in store, say Tristan Finger and Rebecca Mertens, who are responsible for purchasing and packaging respectively.

"Heat drives consumption"

From returnable glass to regionality and vitamin supplements: Manuel Danischus, Senior Category Buyer AfG at REWE and responsible for water purchasing, is familiar with current water trends and drinking habits.

Coffee expert Maik Hengsbach

"Clean, appealing and well-rounded"

Why whole beans are the trend, REWE favours Fairtrade, Robusta is underestimated - and grimaces are an indicator of bad coffee: An interview with coffee expert Maik Hengsbach from REWE.

Barbecue tips from the service manager

"Cheap was yesterday"

High-quality meat, creative preparation ideas: Barbecue expert Christian Böhle from REWE Centre Esser on the trends for the grill.

Let it rain fair roses for you..

Every third rose sold in Germany now bears the Fairtrade seal. REWE and PENNY also use fairly traded roses in their flower ranges.