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Strategy

Patrick Steppe hands over to Hilmar Hübers

Patrick Steppe announces his departure at the end of the year and will in future be a member of the Supervisory Board of Lekkerland SE. The current Chief Operating Officer Hilmar Hübers will take over as Chairman of the Management Board of Lekkerland SE at the beginning of 2026. The top management team is also being reorganised.

REWE International AG

Reorganisation at management level

Marcel Haraszti, Management Board member of REWE International AG, will be responsible for the BILLA CEE division in addition to the full-range Austria division (BILLA, BIPA, ADEG) as of 1 October. Erich Szuchy will take over the newly created position of CEO BILLA Austria.

How AI helps us to analyse data and make better decisions

Artificial intelligence (AI) is revolutionising data analysis in companies, especially in the retail sector. By using AI technologies, companies can make informed decisions, increase customer satisfaction or improve the efficiency of stock management. In order to better understand data-driven decisions with the help of AI in our company, we spoke to the Head of Analytics, Dr Lorenz Determann.

Flowers and ornamental plants

Revenue is flourishing here!

With the "Flowers and Plants" project, Anna Genser, Project Manager at REWE National, did everything she could to realise the potential that lies dormant in this product group. Here she explains how she succeeded. And: Our plant expert Dieter Frings, Category Management Consultant Plants at toom, gives practical tips on how to keep cut flowers and potted plants fresh and healthy at home for a long time.

Flowers and ornamental plants

Good for the eye and nature

Flowers and ornamental plants are becoming increasingly important in REWE Group's product ranges. Anyone who brings colour and freshness into their home or garden pays attention to price and Sustainability. Our colleagues provide an overview. Plus: Our expert Dieter Frings, Category Management Consultant for Plants at toom, reveals seven valuable tips on how to optimise your flower range.

Career change in HR

"Not the perfect profile, but the right personality"

Once successful as an officer and world champion, Melanie Günther and Isabel Schneider are now looking for talent for the REWE Group. As career changers, they know from their own experience that a lack of specialised knowledge can be learned - provided you have skills such as a willingness to learn, drive and motivation. A conversation about balls in the air, corporate values and the courage of senior managers to recruit outside the box.

45 years of BIPA

Innovative, international, digital

Since its foundation on 14 February 1980, our specialist drugstore retailer has developed into an innovative company that is expanding beyond Austria's borders with its modern shops.

International trading business with positive development and sales growth in all countries in 2024

The 2024 financial year was also characterised by a difficult market environment for the food retail sector at Retail International. Nevertheless, we were able to increase our total gross sales by 6.1 per cent to 23.82 billion.

Track record 2024

REWE Group defies challenges and continues to grow

Despite subdued consumer sentiment and uncertain economic forecasts, REWE Group can look back on a successful business year and plans to invest 16 billion euros by 2028. All of our business segments contributed to a 4.6 per cent increase in turnover last year - despite a difficult environment. Where did things go particularly well - and in which projects will we be investing in the future?

What are AI agents?

AI agents are one of the hype topics of the year so far. But what is an AI agent anyway? How can I use these digital helpers? And how do they differ from the familiar AI assistants found in chatbots? Our expert Jörg Hirt, Chief Innovation Manager at REWE digital, explains.

How is AI revolutionising retail?

Knowledge break with our experts: AI can already do a lot, but can it change the way we shop? Henrike Alfeis, Innovation Lead at REWE digital, explains exactly what role AI is already playing in the grocery trade and how it will continue to change the way we shop in our REWE Group Shorts series "Experience AI".

Europeans' desire to travel continues

DERTOUR Group with strong growth in 2024 and optimistic outlook for 2025

How is the European travel market developing? How did the past year go? The DERTOUR Group provides insights and outlooks. Plus: Get to know the new CEO Christoph Debus! He introduces himself in a short film - and is also happy to reveal some personal details.

Travelix Last Minute

DERTOUR: Brand for last-minute holidays launched

With a dedicated last-minute brand, DERTOUR Deutschland is expanding its brand portfolio to include the short-term holiday segment.

© Copyright: gettyimages | fhm

Federal election 2025

What the REWE Group Management Board wants from politicians

Germany has voted and the first exploratory talks are underway. The next government will have to make important decisions that will affect trade and tourism - and therefore our business. What will it take to make the sectors fit for the future? We asked the Management Board of REWE Group.

Beastly successful

REWE pushes ahead with Germany-wide rollout of stationary ZooRoyal stores

Until 2022, ZooRoyal, REWE Group's pet supplies retailer, was primarily known as an online shop and as a private label and shop-in-shop format at REWE, PENNY and toom Baumarkt DIY stores. Since April 2022, the REWE Group company has opened four brick-and-mortar speciality stores in the REWE North region in the Hamburg area - with animal success! ZooRoyal is now announcing the national rollout. From 2026, the bricks-and-mortar speciality stores will gradually be rolled out across Germany - a real milestone for animal lovers. ZooRoyal will then not only be available online, but also at REWE, PENNY, toom and specialist retailers across the country.

REWE International AG

Changes to the Management Board

REWE International AG Management Board member Espen B. Larsen, responsible for REWE Group's full-range business areas in Central and Eastern Europe (BILLA in the Czech Republic, Slovakia, Bulgaria and IKI in Lithuania), has decided to leave the company as of 31 May 2025 for personal reasons. Marcel Haraszti will also be responsible for BILLA CEE (IKI) in the future.

REWE To Go at Frankfurt Airport

Cashierless thanks to cameras

From now on, travellers and employees at Frankfurt Airport have another convenience offer available around the clock. Lekkerland opened its first REWE To Go smart store in an airport in Terminal 1.

Federal election 2025

Which political decisions are important now

We asked our colleagues from various specialist areas what they think needs to happen in the coming years on the political front and what needs to be left to the industry to make the sectors fit for the future.

Travel and Tourism

The DERTOUR Group welcomes Hotelplan!

The DERTOUR Group is taking over the entire Hotelplan Group from Migros, with the exception of Interhome. This means an increase in its presence as a travel provider in Switzerland, the UK and Germany.

Lionel Souque in a video interview

"The supermarket remains a social meeting place"

On the fringes of the WELT Economic Summit, our CEO Lionel Souque spoke in a video interview about the future of shopping, high-tech stores, customer loyalty and how our REWE and PENNY apps make shopping more personal.

© AI generated with Adobe Firefly

On an AI voyage of discovery together

It creates images or films, optimises shelf space in our stores and controls robots. More than two years have passed since AI finally reached the end user with ChatGPT and one thing is clear: this was not an AI bubble that will quickly burst again. AI is here to stay and will change many things in our lives and our everyday working lives.

"Diverse, exciting, practical"

Trainees from REWE, PENNY, toom, DERTOUR Group, BILLA, BIPA, Lekkerland, REWE digital and the head office were asked to describe their training in three words. Also in the film: the most important tips from experienced trainees to new trainees.

REWE Group plans to withdraw from bread and baked goods production in the future

Prospective withdrawal from bread and baked goods production planned

REWE Group has found a sustainable use for the Erlensee site near Frankfurt am Main, where a new meat plant for its own production was originally planned. Subject to merger control approval, the company Harry-Brot is expected to produce bread and bakery products in a new state-of-the-art industrial bakery there from 2028 and sell them in a fresh concept - also for REWE Group as a customer.

Expansion of special trips

DERTOUR Germany acquires Croatia specialist I.D. Riva Tours

DERTOUR Deutschland GmbH acquires the specialist tour operator I.D. Riva Tours, thereby strengthening its offering in the speciality travel segment. With 55 employees, I.D. Riva Tours is one of the most renowned providers of tours to Croatia with a focus on cruises on small ships, group tours and holiday homes and flats. Subject to merger control approvals, the takeover is expected to take place in the first quarter of 2025.

Jan Kunath will leave the Management Board at the end of 2025

Jan Kunath (59), Deputy Chairman of the Management Board, has decided not to extend his contract, which expires at the end of 2025. There will be an orderly transition: his responsibilities will be handed over within the REWE Group Management Board.

Expansion of three-party contracts

More planning security for agriculture

REWE, Tönnies Lebensmittel and farmers from Schleswig-Holstein signed a three-party agreement for fresh meat on 20 January during the Green Week in Berlin.

New benefit programmes from REWE and Penny

REWE and Penny reward their customers with customised offers - individual and targeted. The new digital benefits programmes, which were launched on 29 December 2024, are based on data-based approaches and innovative technologies.

REWE To Go in Koblenz

Premiere: Cashierless at the main station

In future, travellers, commuters and local residents will be able to buy snacks and drinks at Koblenz main station seven days a week. The unmanned REWE To Go, which Lekkerland has opened in the station, offers this option.

Travel summer 2025 with the DERTOUR Group

Incoming bookings at record level

Guests are booking very early and with pleasing stability, affordable luxury remains a trend - this is the positive conclusion of the DERTOUR Group. With 12,000 hotels, the summer portfolio has been geared towards the strong demand. Further good news: DERTOUR Group's hotel division continues to grow and travel agencies remain the strongest booking channel.

DERTOUR Hotel Division

Further investment in the Aldiana club brand: Exclusive resorts acquired in Italy and Spain

A new club in Calabria will be part of the Aldiana programme from summer 2025. Ownership of the Aldiana Club in Andalusia is transferred.

REWE Group jubilarians

6.186 years of service honoured

It's another record figure: all those celebrating anniversaries at REWE Group's Central locations who were honoured in Cologne at the end of November had a combined total of 6,186 years of service.

REWE International AG

Supervisory Board extends Management Board contracts until the end of 2028

The contracts of REWE International AG Management Board members Marcel Haraszti and Michael Jäger were extended early by the Supervisory Board until the end of 2028, thus confirming the confidence in the successful work of the REWE International AG Management Board team. The contract of Espen B. Larsen, who took over responsibility for the full-range business in Eastern Europe (BILLLA, IKI) at the beginning of 2021, was already extended last year and runs until the end of 2026.

Personal details

Supervisory Board of REWE-ZENTRALFINANZ eG focusses on continuity

Groundbreaking personnel decisions in the Supervisory Board of REWE-ZENTRALFINANZ eG (RZF), the parent company of REWE Group: In the interests of the company's continuous development, the Management Board contracts of Daniela Büchel, Peter Maly and Hans-Jürgen Moog will be extended early until the end of 2028. In addition, Erich Stockhausen, who has been a member of the Supervisory Board since 2006, will step down as its Chairman in the summer of 2025 after ten years. It is planned that his colleague and close companion Stefan Lenk will then take over as Chairman in June 2025.

© GettyImages Violeta Stoimenova

KNP becomes STEPs

"Definitely an improvement"

As part of the pilot project, the first employees held development discussions with their senior managers based on the new STEPs concept. Three of them shared their experiences with us.

FAQs and click guide

REWE Group (participating REWE Combine companies and REWE retailers) subsidises the Deutschlandticket and offers it as a job ticket. Here you will find answers to the most important questions and instructions for the ordering process.

15 years of REWE spirit

A success story celebrates its 15th "birthday": on 30 June 2009, retailers and top management adopted the "Munich Declaration" and sealed the birth of more intensive support for independent retailers and the development of a new culture of cooperation.

Retail Media Xperience

Advertising genre with a future

Retail media is developing into an advertising genre in its own right. We recognised this potential at an early stage and have driven the topic forward as a pioneer. Together with 430 experts and partners, we took a look at current trends at the Retail Media Xperience event. Our Chief Digital and Technology Officer, Christoph Eltze, was there and gives his assessment of the market in the video.

A year without flyers

Without dent and without shaft

It's hard to believe that it's already been a year since REWE discontinued the printed flyer. Today, our customers use modern and more environmentally friendly channels to find out about the week's bargains.

Five years of Scan&Go

Win-win for customers and the market

Today, REWE offers Scan&Go in over 1,000 stores - and is still a pioneer in the German food retail sector with this technology.

BILLA and BILLA PLUS

Digital advertising platform: Prominently placed

Triple-digit billion sums are already flowing into retail media worldwide. Digital screens, where advertisers reach customers directly at the point of sale, are the growth market for the advertising industry. This is why we invested in this market at an early stage - both in Germany and abroad.

Love greetings from the supermarket

The advertising market in Lithuania is difficult because it is very small. This makes it all the more important to attract attention with imaginative ideas. As is so often the case, IKI is a pioneer in this respect, exuding Times Square vibes on one of the busiest streets in the country and offering exceptional opportunities for congratulations.

Billion-dollar retail media market

When the markets become an advertising platform

We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.

25 years of BILLA Travel Austria

From zero to number two

Since the first departure of BILLA Reisen customers to Crete and Mallorca in 1999, not only has a lot happened in terms of travelling itself, but the tour operator has also developed considerably. Today, as part of DERTOUR Austria, BILLA Reisen is number two on the Austrian travel market. To mark its 25th anniversary, we take stock - together with managing director Martin Fast.

Markus Stubauer, ADEG-SB shop in Maria Neustift

ADEG self-service shop opens

Something of everything at (almost) any time

A few weeks ago, Markus Stubauer demonstrated how tradition and innovation can complement each other in the best sense of the word. The ADEG merchant opened a self-service shop in his home town to complement his 125-year-old flagship shop.

Indian Ocean, © Getty Images, SHansche

DERTOUR Travel Barometer

Towards the sun all year round

With their in-house travel barometer, DERTOUR colleagues regularly examine the travel and booking behaviour of their guests. We have summarised the trends and results for you.

Interview with Telerik Shishmanov

"REWE Group is in a solid position and continues to grow steadily."

Handelsblatt recently reported that "REWE is burdened by high debts". Now CFO Telerik Schischmanow clarifies in an interview with the same medium that REWE Group is in a solid position. We also spoke to him about REWE Group's financial situation on the occasion of the report and did a fact check.

Getty Images / Oleg Senkov

Winter holidays in transition

DERTOUR tour operators are starting the winter season with around 75 per cent more guests. After rainy months in many parts of Germany, people are longing for a holiday in the sun. Accordingly, the focus is on warm destinations. Here are the highlights from the new programmes.

Regional salad at PENNY

Proximity and transparency are the be-all and end-all

In the third instalment of our mini-series on locally grown vegetables, we present a specialist in a fast-growing vitamin source.

Largest Pick&Go test store in Europe opens in Hamburg

REWE has opened Europe's largest computer vision-supported store on an area of over 1,200 square metres. The centrepiece: hybrid shopping with cashless payment options.

© Elaine Casap Unsplash

Local products with Loql

REWE Group start-up invites you to join in

With our food start-up "Loql", we use an innovative platform that connects regional producers and food retailers. Under the mission statement "Local food on every plate", Loql promotes cooperation between regional suppliers such as local manufacturers and farmers and B2B buyers.we have gathered initial experience from our markets.

Contract with Digital&Technology Management Board member Christoph Eltze extended

REWE Group is extending the contract with Digital&Technology Management Board member Christoph Eltze until 2029. Eltze was appointed to the REWE Group Management Board on 1 July 2022 and has been responsible for Digitalisation&Technology since then.

REWE Group Voices

"People prefer to follow people"

The "REWE Group Voices" are 15 trained colleagues from all areas of the company who promote their employer and its topics on their private LinkedIn accounts - and thus attract the interest of potential applicants to themselves and the REWE Group. Paula Berg and Simone Hahn, heads of the project and "post-professionals" themselves, talk about the creation of REWE Group Voices and the appeal of corporate influencers for the company.

Annual conferences

The PENNY spirit could be felt everywhere

This year, PENNY's five annual conferences were held under the motto: "PENNY on the way to 1! Together into our future." In the spirit of #teampenny, Lionel Souque, CEO of the REWE Group, the PENNY managing directors and the PENNY management highlighted the very good development over the past year.

Chairman of the Supervisory Board Erich Stockhausen

Annual General Meeting of the REWE Group

A big leap upwards

Despite all the crises, the Supervisory Board, Management Board and top management of REWE Group looked back on a very successful 2023 at this year's Annual General Meeting. The mood among the 140 attendees in Prague was correspondingly good at the weekend.

Interview with Telerik Shishmanov

"We are a strong community"

Despite persistently difficult conditions, we were once again able to close the business year on a stable and successful note thanks to our broad international positioning in Retail and Tourism. We spoke to CFO Telerik Shishmanov about how REWE Group has positioned itself for the challenges of the coming years.

Experienced: Maria Enders in the bakery in Düsseldorf-Pempelfort.

Bake-off station

Better baking with artificial intelligence

We're all familiar with the tiresome discussion at the breakfast table: one time the bread roll is too soft, the next time it's far too dark. The reason: the dough was baked too short or too long, perhaps not at the right temperature. In short: an unsatisfactory situation, and not just for customers. We had a REWE supermarket show us how it could be done better.

Autonomous shop concept launches

Premiere in Romania: The first autonomous PENNY store has opened in Bucharest. The new shop in Bucharest's Politehnica district offers a completely digital and faster shopping experience. The modern and easily accessible new store represents the strategic development of the PENNY brand in Romania.

REWE Group employees in action

Farmers for a day

At the end of May, REWE Group's Centre of Excellence for Agriculture gave seven employees the chance to experience a very special change of perspective: by taking part in the nationwide "Farmer for a Day" campaign organised by the Forum Moderne Landwirtschaft (FML), they were able to swap the office for a stable and lend a hand on a farm.

European elections 2024

"The EU has ensured peace for 70 years"

Manfred Weber is party and group leader of the European People's Party (EPP). He explains why he believes Europe is a community of destiny and what the most important task will be.

Green candidate Terry Reintke

"For me, Europe means hope, prosperity and progress"

Terry Reintke is standing as the lead candidate for the Greens (European Green Party) in the 2024 European elections. She looks at trade-related issues, the European idea and gives us a glimpse into her shopping basket.

SPD candidate Katarina Barley

"Our commitment is to promote regional value creation"

Katarina Barley is standing as the SPD's lead candidate in the 2024 European elections. She talks about regional value creation, the miracle of Europe and culinary sources of strength in the election campaign in one.

European elections 2024

"I have been a passionate European from an early age"

Dr Marie-Agnes Strack-Zimmermann is the FDP's lead candidate for the 2024 European elections and is looking at the European single market, bureaucratic burdens on companies and the European spirit.

European elections 2024

What it means for the REWE Group

The election campaign for the European elections on 9 June is in full swing. Around 400 million people are being called upon to cast their vote and help shape the future of Europe. But what significance does the election have for us, the REWE Group?

Hybrid shopping at REWE

REWE test store at Wehrhahn: Pick&Go for all customers

At the new Pick&Go test store at Düsseldorf's Wehrhahn railway station, customers can choose between four ways to pay for their purchases for the first time in Europe.

REWE makes room

Aktion Mensch logo on the 1 FC Köln jersey

At the last home match of FC Köln in the 2023/2024 Bundesliga season on 11 May, REWE cleared the jersey for Aktion Mensch. As the main sponsor, we have thus sent a clear signal in favour of social commitment and inclusion - and not just in sport.

Knowledge Avatar in the test

Ask "goRobert"

With their new test project "Knowledge Avatar", our colleagues at REWE digital are investigating the acceptance of hyper-realistic avatars and their possible applications. The first "test object" is "goRobert" - the digital twin of management member Robert Zores.

REWE To Go in Lübeck

Franchise pilot launched

Lekkerland and the to-go specialist Valora have opened a new chapter in their long-standing partnership in Lübeck: Valora opened a REWE To Go store as a franchisee at the central bus station (ZOB) in the Hanseatic city on 24 April.

REWE strengthens regionality

Home-grown basil, perch and honey

From April to September, three campaigns will bring this REWE message to men and women: REWE is "closer" - to customers and local producers in the regions. This will be visible on TV and social media, and above all in the regions and in every store. Three of our colleagues from headquarters, regions and stores report on what this means for them and how they implement the topic of regionality.

Award for innovative recruiting project

BILLA honoured with VAMP Award

In search of young talent, BILLA sent a specially created, walk-in truck through Austria. Inside, interested parties were offered advice on all ten BILLA apprenticeships and an exciting escape game. BILLA has now been honoured with the VAMP Award for this innovative apprentice search concept.

Cyber threat in focus

How we arm ourselves against digital threats

The digital world harbours risks: cyber attacks are on the rise and are becoming increasingly sophisticated. That is why we are establishing a strong information security management system, a new identification and access management system and preparing ourselves for the new EU-compliant security guidelines.

Green city plant in the Berlin neighbourhood

REWE opens first fully plant-based supermarket

The "REWE voll pflanzlich" store on Warschauer Brücke in the Friedrichshain district offers more than 2,700 vegan products. After more than 3,800 stores offering everything from organic vegetables to cheese and meat, this is REWE's first vegan store. Experience the new store here in our film.

Retail International

Sustainable positive development

As in previous years, the 2023 financial year was characterised by a difficult market environment for the food retail sector. Nevertheless, our business segments developed positively.

stable sales growth in 2023

In the 2023 financial year, REWE Group in Austria with BILLA, BILLA PLUS, PENNY, BIPA, ADEG and Travel and Tourism increased total gross sales (retail and tourism) by 9.6 per cent.

The most important key figures in 2023

More employees, increased investment in infrastructure, modernisation, digitalisation, innovation and Sustainability - our 2023 financial year in figures.

REWE Group 2023

Stably on course for success in a persistently difficult environment

With our broad international positioning in Retail, Travel and Tourism and Convenience, we were once again able to bring the 2023 financial year to a stable and successful close.

Long-standing gaps closed

Paolo's nahkauf boxes secure local supply

Just in time for the Easter weekend, the residents of the district town of Hofheim am Taunus were delighted with the opening of two nahkauf boxes. Operator Paolo Pennella is thus closing a supply gap in the Main-Taunus district that has been gaping for many years.

Joint private label "REWE Geheimzutat"

Reveal the maltster in you

Tim Mälzer and REWE are joining forces: from the beginning of April, the "REWE secret ingredient" with salad dressings, sauces and seasoning pastes will be available in all REWE stores in the north as well as in all REWE Centre stores nationwide and from the REWE delivery service. In the run-up to the launch, there was a test with colleagues, retailers and store managers. You can find out how the new private label was received here.

Lionel Souque at the REWE delivery service

Swap office chair for delivery vehicle

Functional jacket instead of office outfit: that was the motto for our CEO Lionel Souque last week. During an on-site visit to the semi-automated Scarlet ONE delivery service warehouse on the outskirts of Cologne, the boss lent a hand.

People at the centre

We rely on ethical AI

With the AI Act, the EU was the first region to provide clear rules for dealing with this technology. With our "REWE digital AI Manifesto" and our project on generative AI, we are promoting the responsible use of artificial intelligence.

Peter Maly - Member of the Management Board - REWE (Chief Operating Officer), Logistics and Supply Chain Management

Half a year without flyers

Goodbye print, divorce didn't hurt!

It has been more than half a year since REWE disposed of its paper brochures once and for all and started using more environmentally friendly methods to provide information about special offers in its stores. We spoke to REWE Group Management Board member Peter Maly to find out whether this has worked out.

Tobias Schmitz

REWE merchant Tobias Schmitz

Switch is a success

No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.

© izusek - Getty Images

Strengthened and going your own way together

Whether they are committed employees, future line managers or long-standing senior managers, women at REWE Group are now offered a holistic and comprehensive development programme. Programme manager Iris Nguyen explains why this is important, what role male mentors play and why women should focus on their own strengths.

Positive outlook for the 2024 travel year

The DERTOUR Group benefited from strong demand for holidays in 2023. The outlook for the 2024 travel year is correspondingly optimistic.

Collective bargaining talks

Voluntary increase in wages and salaries to 10 per cent

Following the voluntary increase in October 2023, we will voluntarily increase wages and salaries again at the start of the second collective bargaining year.

Combined strength and expertise

DER Travel and Tourism becomes DERTOUR Group

With a modern and more emotional appearance, the new brand identity unites the various subsidiaries and travel brands under a new, harmonious overall image and bundles the expertise of our international group with its 9,200 travel specialists and 130 tourism companies worldwide.

Integration and job turbo

Federal Minister Heil met Ukrainian refugees at REWE

Four months after announcing the "job turbo", Federal Labour Minister Hubertus Heil visited a REWE store in Berlin. There, he met with HR Director Daniela Büchel and two Ukrainian employees to find out about the practical implementation of the integration of refugees on site.

Timo Wedhorn, Lead HR Digitisation Target Image & Enabler and Carmen Kuhl, IT Business Analyst Expert, are delighted with the award.

And the RETA Award goes to.... REWE Group

The EHI retail institute has presented the REWE Group with the RETA Award in the "Best Enterprise Solution" category. The MeineREWE app for employees in REWE stores was honoured.

Catch pilot project

Digital shopping trolley supports customers when shopping at the store

A digital companion for in-store shopping has been trialled in Cologne since the beginning of the year. Efficient product searches, navigation and personalised product suggestions are intended to provide an intuitive experience that rethinks grocery shopping.

Travel and Tourism

DSR Hotel Holding takes over Travel Charme Hotels & Resorts

Subject to merger control approval, DSR Hotel Holding GmbH acquires Travel Charme Hotel GmbH & Co. KG, thereby expanding its portfolio by 13 exclusive hotels and resorts in prime locations in Germany, Austria and Italy.

Top with customers

toom is "Best retailer of the year"

For the fourth time in a row, toom has received the "Best Retailer of the Year" award in the DIY store category. The award is based on a survey conducted by Globis Consulting GmbH, in which German and Austrian consumers submitted more than 140,000 ratings in 15 different categories.

AI in the market

How HOLMES finds missing articles

Our analytics team is constantly on the lookout for innovative solutions that make work easier for employees in the stores. One of our latest projects is called HOLMES - and that's no coincidence.

EnBw charging park in Lichtenau

Lekkerland introduces further smart store concept

Lekkerland has opened the third REWE ready shop in Germany at the EnBW fast-charging park in Lichtenau near Chemnitz. Charging park customers, commuters and local residents can get coffee, cool drinks and fresh snacks here around the clock. AI-supported technology is being used for the first time.

BILLA sets an example for plant-based foods

BILLA is setting new industry standards when it comes to plant-based foods. One highlight is the mushroom-based salmon fillet, which is produced using a 3D printing process and is available at BILLA PFLANZILLA for the first time in a supermarket.

Kerstin Meier I Photo: Achim Bachhausen

REWE To Go shops at Aral

Fully focussed on convenience

Kerstin Meier looks after the customer Aral for Lekkerland, which operates REWE To Go shops at around 900 petrol stations. In the one_Interview, she talks about the petrol station of the future, new opportunities and a very fruitful cooperation.

Spring clean your mailbox

Away with the e-waste

The start of the year is often also the time for spring cleaning. And this doesn't just apply to the household. You should also regularly tidy up your computer and email inbox.

REWE To Go smart kiosk

Supplied around the clock

REWE To Go has opened the second 24/7 shop in a clinic in Germany at the Asklepios Clinic in Weißenfels, Saxony-Anhalt. The 16 square metre shop allows customers to shop around the clock and make cashless payments independently using the self-checkout procedure.

Travel and Tourism

Karl J. Pojer becomes new CEO of the Hotel Division

With immediate effect, Karl. J. Pojer takes over responsibility for the entire hotel division of DER Travel and Tourism Group. The manager, who has international experience in the hotel and cruise industry, will thus head one of the central growth areas of the DER Travel and Tourism Group. As the new CEO of the DER Travel and Tourism Hotel Division, Pojer will report to Dr Ingo Burmester, CEO Central Europe and member of the Executive Board of DER Travel and Tourism Group. As CEO of the DER Travel and Tourism Hotel Division, he will also be appointed to the Extended Executive Board of DER Travel and Tourism Group.

Expansion of the hotel business

DER Travel and Tourism becomes majority shareholder of DR Hospitality

DER Travel and Tourism is continuing its investment in the growing hotel sector and further strengthening its commitment to the market for earthbound holidays. The hotel company of the DER Travel and Tourism Group, DER Travel and Tourism Hotels & Resorts GmbH (Cologne), has acquired a majority stake in DR Hospitality GmbH & Co. KG, based in Rostock.

REWE Management Academy

Closing in the Wolkenburg

Around 100 participants attended the presentation of certificates to this year's graduates of the REWE Academy senior managers.

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