From 1 July 2026, nahkauf will be taking the next logical step in the further development of its promotional communications: printed leaflets will be phased out. The special offers will remain and will be available digitally at all times in future. As a retail chain belonging to REWE, nahkauf forms part of the digital offering on the REWE app and at rewe.de.
With integration into the REWE app and on rewe.de, special offers, store information and loyalty promotions are brought together in one central location for the first time. The REWE app thus becomes the one-stop shop for nahkauf shopping. The digital leaflet displays the special offers from the relevant nahkauf store, clearly categorised and up to date. The offers remain available digitally at all times. Instead of in their letterbox, customers can always find them wherever they need them in their daily lives – at home, on the go or directly in-store.
„We are deliberately restructuring the way we communicate our offers, moving away from individual channels towards a fully digital solution. By integrating this into the REWE app, we are laying the foundations for closer integration of offers, information and services in future.“Mathis Neth, National Sales Manager at nahkauf, Photo: ©Michael Pröck
The shift from print to digital brings greater clarity and accessibility to everyday life. Offers no longer need to be collected or kept; instead, they can be accessed at any time. At the same time, what sets nahkauf apart remains unchanged: its closeness to customers and their needs. The change concerns the medium, not the relevance of the offers or the role of the shops as the most important point of contact with customers.
In addition, the digital offering is being expanded with further features in the REWE app. Since March 2026, it has also been possible to pay using the app at nahkauf (REWE Pay). Information, shopping, digital services (e-receipts, collecting and redeeming loyalty points, shopping lists) and the payment process are thus increasingly integrated in one place.
