A year without flyers
It's hard to believe that it's already been a year since REWE discontinued the printed flyer. Today, our customers use modern and more environmentally friendly channels to find out about the week's bargains.
Half a year without flyers
It has been more than half a year since REWE disposed of its paper brochures once and for all and started using more environmentally friendly methods to provide information about special offers in its stores. We spoke to REWE Group Management Board member Peter Maly to find out whether this has worked out.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
#unthinkable
Stefan Weiß and Elke Wilgmann: Why saying goodbye to print flyers is the right step at the right time.
REWE has sent the paper leaflet to the museum. The last printed flyer was sent to households on 24 June.