A year without flyers
It's hard to believe that it's already been a year since REWE discontinued the printed flyer. Today, our customers use modern and more environmentally friendly channels to find out about the week's bargains.
Half a year without flyers
It has been more than half a year since REWE disposed of its paper brochures once and for all and started using more environmentally friendly methods to provide information about special offers in its stores. We spoke to REWE Group Management Board member Peter Maly to find out whether this has worked out.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
#unthinkable
Stefan Weiß and Elke Wilgmann: Why saying goodbye to print flyers is the right step at the right time.
REWE has sent the paper leaflet to the museum. The last printed flyer was sent to households on 24 June.
Chatbot in the REWE app
After WhatsApp, REWE is taking the next step in the digitalisation of offer communication via social media: the "REWE Savings Assistant". This is a chatbot that communicates with users in the private message area of Instagram and informs them about new coupons in the REWE app every week, among other things.
REWE leaflet
After announcing that it would be the first major food retailer to discontinue printed flyers by summer 2023, REWE is now taking the next step in the digitalisation of its offers: From now on, customers can have the flyer of their favourite REWE store sent to their mobile phone - every Sunday via WhatsApp.
For climate and resources
The end of a retail tradition: REWE is the first food retailer in Germany to decide to phase out printed flyers. The weekly leaflet about the offers in the more than 3,700 REWE stores nationwide is one of the oldest advertising media in the industry and is distributed to many millions of households in Germany.
Comments on the flyer
REWE wants to discontinue the printed flyer. one spoke to Peter Maly about the effects on the climate and resources. Plus: three retailers on their experiences without printed flyers.