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PENNY at the Future Builders' Day 2025

Together for tomorrow

The Future Farmers' Day 2025 impressively demonstrated what is possible when people with a shared vision come together: real encounters, inspiring stories and a strong signal in favour of climate-friendly agriculture. PENNY was right in the thick of it - not just as a guest, but as an active contributor.

15 October 2025

Apprenticeship at PENNY

"Apprentices are fully-fledged team members"

Taking them seriously, providing dedicated support - and motivating them with events: PENNY sets standards in training quality that are exemplary for the entire company.

23 September 2025

More Sustainability

PENNY launches the marketing of pineapples without crowns

From September, PENNY will start marketing pineapples without crowns throughout Germany. The pineapple crown is removed during the harvest. This has advantages across the board: The crown accounts for around 25 per cent of the fruit volume, meaning that a reduction in the CO2 footprint is achieved by increasing packaging and transport efficiency. In addition, the crowns, which previously usually ended up in domestic waste, can be reused in the country of origin.

08 September 2025

REWE Group - a living cooperative

PENNY - Back on the road to success thanks to the cooperative

Within the Group, REWE stores in particular are known for their cooperative organisation, but PENNY also lives the cooperative values with great success. Stefan Görgens, Divisional Director of PENNY Germany, explains to us why cohesion within the cooperative has played a key role in shaping PENNY.

"I am very happy at PENNY"

A police trainee and a psychiatrist started a new career at PENNY. With this professional experience behind them, little can shake the current store manager and district manager. The conclusion of the two career changers: all professions have to do with people - and you can also manage in shifts. But the customers at PENNY are easier to deal with and the working hours are more regular.

Insider tip: vegetable balls

Penny sets new standards as the most vegan-friendly discounter. Kilian Beschorn, Senior Category Manager, provides insights into the world of Food for Future and reveals his favourite product in our format "60 seconds: Food For Future".

16 January 2025

PENNY shows "Wonderful World

Since the start of the Förderpenny campaign, 300,000 children and young people have been supported with six million euros.

17 December 2024

PENNY and the Berchtesgadener Land dairy

The builders of the future

For years, PENNY has consistently and successfully positioned itself as the discounter in the neighbourhood. It is therefore more than obvious that PENNY also wants to be a good neighbour for local agriculture. After all, the major challenges can only be overcome by working together - including with customers. One such project is Zukunftsbauer. Find out more here.

21 November 2024

Alternative recruiting channels

Off the beaten track

13 colleagues have started their careers at PENNY Süd. We attended the launch of the partial qualification programme in Munich and spoke to candidates, store managers and political supporters about the benefits of the project.

05 November 2024

Parookaville 2024

Mega party despite mega heat

A record year on all levels: This year's Parookaville Festival attracted a huge crowd despite the high temperatures. The PENNY stores were almost sold out, and the Vegan Kitchen also ran at record levels. For the first time, there was a headphone party under the motto Silent Fun By Penny - at peak times, 12,000 campers celebrated in front of the PENNY DJ Tower on Wednesday. Find out more about the mega event here - amazement included!

Regional salad at PENNY

Proximity and transparency are the be-all and end-all

In the third instalment of our mini-series on locally grown vegetables, we present a specialist in a fast-growing vitamin source.

Annual conferences

The PENNY spirit could be felt everywhere

This year, PENNY's five annual conferences were held under the motto: "PENNY on the way to 1! Together into our future." In the spirit of #teampenny, Lionel Souque, CEO of the REWE Group, the PENNY managing directors and the PENNY management highlighted the very good development over the past year.

© HHOF I IIHF Images

PENNY Sponsoring

Win your trip to the Ice Hockey World Championship Final in Prague

The highlight of the ice hockey season is just around the corner with the 2024 IIHF Ice Hockey World Championship in the Czech Republic and you can be part of it: PENNY is organising the big World Championship Prediction Game and is giving away prizes that will make ice hockey fans' hearts beat faster. The main prize includes a trip to the World Championship final on 28 May in Prague (2 VIP tickets including hotel accommodation and travel to and from the event).

PENNY prize draw

Parookaville Party: The winners have been announced

PENNY has raffled off 3 x 2 VIP tickets for Germany's biggest electronic music festival - for the entire festival weekend in July. The closing date for entries was 19.04.2024. The winners have now been announced.

PENNY International

Senior citizens' wishes fulfilled

PENNY International's Wishing Tree campaign was so well received that the employees in Cologne are now extending the donation campaign for senior citizens to the whole year.

Environmental impact costs

PENNY project "True costs 2023" analysed

The University of Greifswald and Nuremberg Institute of Technology present the evaluation of the "True Costs" project. The aim of the project, to stimulate discussion, was achieved. PENNY donates the additional income of 375,000 euros generated from the campaign week to the Future Builders project.

30 January 2024

Veganuary at PENNY

Plant-based, versatile, delicious

At a cookery event with food blogger rosakochtgruen, PENNY shows that a vegan lifestyle is varied, delicious and easy to prepare.

18 January 2024

"That's right!" makes children happy

PENNY makes a donation and customers round up their purchase amount at the checkout - this money can be used to promote and support local associations for children and young people and fulfil many a wish. The application deadline for the upcoming Förderpenny 2024 is 31 January.

18 January 2024

PENNY supermarket in the "Promi Big Brother" house

In the "Promi Big Brother" house, the residents stock up on groceries at the PENNY supermarket and thus provide entertaining entertainment.

22 November 2023

PENNY gives children a voice

"Let's make children and young people's voices heard together" - this is the message of the PENNY film in the run-up to Christmas. The film "The Kids", which is being shown on social media and in cinemas, is the centrepiece of this year's PENNY attitude campaign.

17 November 2023

PENNY graduation ceremony

A day with radiance

On 10 October, PENNY hosted a big graduation ceremony at Phantasialand Brühl. Around 250 graduates from training and further education were ceremoniously honoured.

07 November 2023

Festival season

PENNY draws a positive balance

Even though the Festival Playground does not take place until mid-November (10-13-11), the festival season has already been a complete success for PENNY.

25 October 2023

PENNY raffles off tickets for the Germany Cup

As a premium partner, PENNY is giving away a total of 20 tickets for the Deutschland Cup. The ice hockey tournament, at which men's and women's teams can be seen at the same time for the first time, will take place from 8 to 12 November 23 in Landshut, Bavaria.

13 October 2023

Environmental impact costs

PENNY launches campaign week on "true costs"

What would food have to cost if its environmental impact along the supply chain was taken into account in the retail price? Answers to this question can be found in a pioneering study that was presented as part of the "True Cost" campaign week (31 July to 5 August).

PENNY turns 50

PENNY's birthday was not only celebrated at a central ceremony in Cologne's Flora, but also in the five regional centres, the ten logistics locations and - most importantly - in each of the approximately 2,150 PENNY stores throughout Germany.

Tickets for Glücksgefühle are raffled off

The tickets for the Glücksgefühle Festival, which opens its doors for the first time on 14 September at the Hockenheimring, have been drawn.

Volunteering at the animal shelter

"You know you're doing something good"

PENNY Non Food employee Nadine Jebasinski and her husband volunteer at the "Menschen für Tiere" animal shelter in Cologne-Ostheim. Their motivation: they simply want to help and offer their support.

Festival tickets have been raffled off

PENNY raffled off 5 x 2 tickets for the San Hejmo Festival, which takes place from 18-19 August 2023 in Weeze. These are the winners.

Fruit and vegetables

PENNY creates new regional own brand

The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.

Silver for Germany

Employees as "Supporting 6" at the Ice Hockey World Championship in Finland

The atmosphere was fantastic when the German national ice hockey team won the runner-up title against Canada on 28 May - the first World Championship medal in 70 years. Six PENNY "Supporting 6", who were able to accompany the ice hockey professionals on site, were particularly excited.

50 years of PENNY

PENNY celebrated its 50th anniversary on 17 May. The management team congratulated the employees with a letter of thanks. As a sweet thank you, all 2,150 PENNY shops received a birthday cake.

"PENNY has been very accommodating to me"

PENNY employee Susanne Spors did not let a heavy blow of fate get her down and fought her way back into the world of work. In August, she celebrates her tenth anniversary with the company.

Philipp Stiehler (Managing Director REWE Group Buying/Ware Discount), Telerik Schischmanow (Member of the Management Board - Finance), Dr Stefan Görgens (COO PENNY Germany), Lionel Souque (CEO of the REWE Group), Hans-Jürgen Moog (Member of the Management Board - Goods and Purchasing), Dr Daniela Büchel (Member of the Management Board - Human Resources and Sustainability) and Christoph Eltze (Member of the Management Board - Digital and Technology), from left to right.

50 years of PENNY

The management team says "Thank you"

The first PENNY store opened 50 years ago on 17 May in Limburg an der Lahn. Today, millions of customers shop at PENNY in over 2,100 stores every year. This is primarily thanks to the commitment of the employees: the PENNY management team says "Thank you".

PENNY pilot project

Own craftsmen for the markets

With in-house tradespeople, small repairs in the stores can be carried out more quickly, reliably and cost-effectively. PENNY has therefore launched a pilot project that is now being rolled out nationwide.

Change in marketing management

Dr Jan Flemming will succeed Marcus Haus from August this year.

Tickets for the Parookaville Festival have been raffled off

PENNY is sponsoring around ten festivals this year. Parookaville kicks things off. We are giving away 4 x 2 tickets for the biggest German festival for electronic music.

Annual kick-off event

"We have a clear course for PENNY"

To provide an overview of the most important strategic topics, Stefan Görgens, COO PENNY, invited selected areas to the start of the year. Lionel Souque praised the development of PENNY.

28 February 2023

PENNY co-operates with Naturland

With this co-operation, PENNY is expanding its organic range and underpinning its commitment to organic farming in Germany. The Naturland-certified oat bran is the first product to be launched.

13 February 2023

Sustainable industry pioneer

PENNY introduces reusable solutions for bananas and flowers

Becoming more sustainable in everyday business: PENNY is the first grocery retailer to use an innovative reusable solution for cut flower buckets and banana crates - breaking new ground as an industry pioneer. one spoke to Nico Wittlich, Acting Head of Ultrafresh Fruit, Vegetables, Flowers, Plants at PENNY. And toom is also scoring points: with the Floritray reusable solution for transporting plants.

31 January 2023

Southwest region

PENNY supports the fight against blood cancer

1.FSV Mainz 05 supported a DKMS typing campaign as part of a Christmas party. As the main sponsor of the Mainz 05 kids' club, PENNY Region Südwest made a donation to the campaign.

20 December 2022

Natural tree seal

PENNY sells locally grown Christmas trees

This year, for the first time, PENNY is only offering Nordmann fir trees from domestic growing regions. Around 80 per cent of these firs bear the natural tree seal, which identifies trees from sustainable cultivation.

30 November 2022

PENNY employees

"I say 'special' because I don't see it as a disability"

What severe disabilities mean for everyday working life: To mark International Day of People with Disabilities, one presents three PENNY colleagues with physical disabilities.

28 November 2022

PENNY extends partnership with DEB ahead of schedule until 2028

It is a strong signal to ice hockey fans: following the early extension of its commitment with the DEL, PENNY is now also a premium partner of the DEB until 2028. The partnership will also be expanded further.

16 November 2022

"The Rift" as a plea for dialogue

With this year's Christmas film, PENNY wants to set an example against the divisions in society. PENNY COO Stefan Görgens explains in the one_Interview why it is important to enter into dialogue with one another.

10 November 2022

Ice hockey sponsorship

PENNY raffles off tickets for the Germany Cup

Excitement on the ice is pre-programmed when four national teams compete against each other at the Germany Cup. With a bit of luck, employees can win tickets for the international tournament.

02 November 2022

Zipfelmensch against homophobia

With this year's edition of the Zipfelmenschen, PENNY is setting an example for more tolerance and cosmopolitanism in sport. We spoke to PENNY COO Stefan Görgens about the background.

26 October 2022

PENNY graduate party

Young talent flying high

It wasn't just the special venue that gave the participants at PENNY's graduation ceremony a sense of elation.

28 September 2022

Change of leadership

PENNY opens a new chapter

On 1 October 2022, PENNY will open a new chapter in the company's history: Stefan Görgens will succeed Stefan Magel as Divisional Director Retail Germany of REWE Group and Chairman of the PENNY Managing Directors.

15 September 2022

PENNY and Berchtesgadener Land

Future builder project wins Fair Partner Award

The Berchtesgadener Land dairy was honoured with the Fair Partner Award for fairness along the supply chain.

14 September 2022

PENNY extends ice hockey commitment ahead of schedule

It is a strong signal for clubs and fans: PENNY is extending its ice hockey commitment with the DEL for another four years until 2028.

New co-operation

PENNY, CTS Eventim and epay bring event tickets to the supermarket checkout

The new cooperation between the event, retail and financial services sectors links important economic sectors and provides new growth impetus after the coronavirus crisis with an innovative and scalable ticketing solution for music, sporting and cultural events.

Lukas Podolski becomes ambassador

The football idol will be the authentic face of the children and youth development project until 2025. The Förderpenny voting phase started on 15 August.

PENNY DEL barbecue championship

Hot duels with cool boys

Four million fans watched the "PENNY DEL Grill Championship" last year. The format has now entered its second season and is being expanded even further.

The festival trend is vegan bowls and beer

300 DJs, 10 stages and 85,000 visitors a day: that's Parookaville. PENNY was also a sponsor again this year and provided party fans with everything their festival hearts desire around the clock in two pop-up markets. If you're already in the mood for the next festival, you can win tickets for the new San Hejmo Festival.

Partner for festivals

PENNY goes Party becomes PENNY.Festivals

With PENNY.festivals, PENNY is starting a new chapter and is now committed to being an unconventional, innovative and sustainable partner at and for festivals 365 days a year. In addition to large major festivals such as Parookaville, smaller and medium-sized festivals are also on the list for the first time.

PENNY management conferences

Emerging stronger from crises with continuity and foresight

Almost 3,000 PENNY senior managers met in Hanover, Cologne, Berlin, Unterschleißheim and Frankfurt under the motto "#WIRSINDEINS!". These were special meetings, as they were Stefan Magel's last.

PENNY Christmas film wins award

Cannes Grand Prix goes to "The Wish"

The highly acclaimed PENNY Christmas film "The Wish" has received the highest honour at the international creative festival in Cannes. This is the first time the award has gone to Germany.

Employees support national ice hockey team

The 2022 Ice Hockey World Championship took place in Finland from 13 to 29 May. PENNY was there as a supporter of German ice hockey. Six employees were given the chance to cheer on their idols on site.

Job & family at PENNY

How employees use the services

In 2018, PENNY was the first discounter to be awarded the "job and family" certificate. Since then, a wide range of offers have been created, to which the HR department has once again drawn attention with a special campaign. Four employees also report on their experiences in one.

Starting from scratch

Basel Alhasan came to Germany as a refugee. he started his apprenticeship at PENNY in 2018. Today, the 26-year-old is a store manager with a team of 13 employees. We spoke to him about what has encouraged him along the way.

Festival fans take note

PENNY is giving away 4 x 2 tickets for the Parookaville Festival 2022

The Parookaville Festival is back and so is sponsor PENNY. one_readers can win exclusive tickets for the electronic dance festival.

Ice hockey sponsorship

PENNY co-operates with the band Münchner Freiheit

PENNY presents the "Unsong Hero Award" to all ice hockey fans and thanks them for their support with the newly recorded 80s cult hit "Ohne dich". PENNY is giving away up to 600 tickets for the playoffs.

PENNY competition

Running for a good cause

PENNY is supporting this year's "Wings for Life World Run" and is giving away 100 vouchers worth 20 euros each for virtual participation among all employees.

Las Vegas atmosphere in Wedding

20 couples said "I do" on 22 February 2022. Not at the registry office or church, however, but at the PENNY store in Berlin-Wedding, for 22.22 euros. An Elvis impersonator gave the wedding speech in proper style. Afterwards, a gift basket awaited those who were getting married. One lucky couple even won a trip to Las Vegas.

PENNY and Berchtesgadener Land

Climate protection programme "Zukunftsbauer" to be expanded

PENNY and the Berchtesgadener Land dairy successfully launched the "Future Builders" climate protection support programme in October last year. Now the two partners are massively expanding the financial basis of the project.

New COO PENNY Germany

Stefan Magel leaves the company at his own request

Stefan Magel is ending his professional career at REWE Group and is leaving the company at his own request as Divisional Director/COO Penny Germany. His successor will be Dr Stefan Görgens, who was previously Managing Director Sales Department for PENNY Germany.

23 February 2022

Trainees run markets

Over 100 trainees took the opportunity to manage five PENNY stores on their own for a fortnight. Five of them report on their experiences.

16 February 2022

Wedding in Wedding

22 couples can symbolically say "I do" at the PENNY store in Berlin-Wedding on 22 February 2022. Marriage candidates can apply until 15 February. A trip to Las Vegas will be raffled off among all couples.

11 February 2022

PENNY among the top three brands

PENNY was one of the three most successful advertising companies on YouTube last year.

08 February 2022

Naturgut organic heroes on the road to success

Fruit and vegetables with visual defects are in high demand and are recording a double-digit jump in sales. The range is therefore being expanded.

27 January 2022

Market research

PENNY is one of the most popular employers

The 650 most popular employers in Germany were sought in a major survey. PENNY ranks among the top 10 in the retail sector and leaves the competition far behind.

26 January 2022

PENNY's climate campaign

"Sustainability is a kind of ultra-marathon"

Climate neutrality is playing an increasingly important role in connection with nutrition. In the one_Interview, Stefan Magel, Divisional Director Retail Germany and COO PENNY, explains why PENNY wants to position itself as a green discounter on the occasion of the launch of the Climate Campaign 2022.

12 January 2022