PENNY was able to increase its organic revenue across all product groups by more than ten per cent last year. PENNY currently offers around 300 organic products under its own Naturgut brand, the majority of which are sourced locally.

"We are currently seeing two trends. On the one hand, the demand for organic products is unbroken, despite the rising cost of living across the board. On the other hand, however, customers are also becoming more price-sensitive. With our recently concluded co-operation with Naturland, we are sending out a clear signal that we want to promote the local organic concept in our 2,200 PENNY stores. We must not allow the trend towards conversion to organic to lose momentum or even reverse," says Philipp Stiehler, Managing Director of REWE Group Buying. PENNY will continue to systematically expand its organic range in the coming years. In the customer's perception, local organic is the synthesis of three trends: regional, seasonal and - as far as possible - unpackaged.

"Against the backdrop of climate change and species extinction, the ecological reorganisation of our agriculture, which Naturland has been advocating for 40 years, is now more necessary than ever. However, we can only achieve the German government's 30 per cent organic target if we have strong partners in the retail sector who are prepared to commit to this conversion right now and bring more organic produce to the people. We are delighted to have gained a new partner like Penny, who shares our Naturland values," said Michael Stienen, Managing Director of Naturland Zeichen GmbH.