An interview with Dr Robert Kecskes
Climate action is losing ground in the public debate. At the same time, sustainability is on the rise. 97 per cent of German households buy organic products, plant-based alternatives are becoming the norm in many kitchens, and locally sourced produce remains an important factor for many people when making purchasing decisions. How does this all fit together?
REWE and Bioland
REWE plans to further expand its association-certified organic range together with Bioland, Germany's largest organic farming association. The co-operation complements the long-standing cooperation with Naturland and the membership with Demeter and underlines REWE's claim to consistently promote ecological responsibility in retail.
REWE and Naturland
Converting to organic farming is costly for farmers in the first few years. This is where REWE's new trailblazers with Naturland come in. From the second year of conversion, REWE now gives farmers the opportunity to market their conversion goods as trailblazers.
Organic offer
With this co-operation, PENNY is expanding its organic range and underpinning its commitment to organic farming in Germany. The Naturland-certified oat bran is the first product to be launched.
Organic still in vogue?
Customers are spending more and more money on organic products. And more and more farms are deciding to produce in a sustainable way. However, these steps are not enough to achieve the target of 30 per cent organic farms by 2030. The industry association is now calling on politicians to take action.