The Future Farmers' Day 2025 impressively demonstrated what is possible when people with a shared vision come together: real encounters, inspiring stories and a strong signal in favour of climate-friendly agriculture. PENNY was right in the thick of it - not just as a guest, but as an active contributor.
As the initiator and sponsor of the "Future Farmers" project, which was launched together with the Berchtesgadener Land dairy, PENNY is specifically committed to sustainable changes in agriculture. The Future Farmers' Day brings the future farmers together directly with partners and supporters - for genuine dialogue, new ideas and joint solutions.
As part of the project, participating farmers attend workshops on the topic of climate protection, receive energy checks and individual consultations. This results in concrete concepts on how the farms can be operated in a more energy-efficient and resource-conserving manner. After submission, these concepts are reviewed by an expert committee - on the basis of a clearly defined catalogue of criteria.
The best ideas are funded: Farmers receive up to €10,000 each from a joint funding pot from PENNY and the Berchtesgadener Land dairy to implement their measures. Around 700 projects have already been realised - from photovoltaic systems and LED lighting to electric vehicle fleets with their own charging stations.
Together with the Berchtesgadener Land dairy, PENNY is also supporting more climate-friendly agriculture with Zukunftsbauer products: for every single Zukunftsbauer product on the market shelf - for example yoghurt, fresh whole milk or butter cheese - PENNY pays a fixed amount into a funding pot - the Berchtesgadener Land dairy doubles this amount.the total amount helps agricultural businesses to implement climate-friendly measures, such as the expansion of solar systems.
Our farmers of the future are making a valuable contribution to climate protection by gradually making their farms more energy-efficient. One energy-efficient measure, for example, is the use of photovoltaic systems to generate environmentally friendly electricity directly on site. Modern heating systems and efficient air conditioning in stables also help to conserve resources and reduce energy consumption. Another tool is intelligent energy management, which specifically controls and optimises electricity requirements. Farmers can now rely on energy-saving alternatives for lighting in barn and storage areas. Milk cooling plays a key role in the dairy industry, where energy consumption can be reduced by using modern systems. Farms can also invest in an electric vehicle fleet that is not only lower in emissions and quieter, but can also be charged directly on the farm thanks to its own charging stations.
These diverse measures show: Agriculture has enormous potential to actively contribute to climate protection - and the farmers of the future are setting a good example.