22 couples can symbolically say "I do" at the PENNY store in Berlin-Wedding on 22 February 2022. Marriage candidates can apply until 15 February. A trip to Las Vegas will be raffled off among all couples.
on 22 February, the PENNY store in Berlin Wedding, Prinzenallee 55-56, will have a "Las Wedding" feeling when 22 couples who have decided to get married at short notice symbolically say "I do" in the store. For just 22.22 euros, there will be a glamorous US-style flash wedding - complete with Elvis impersonator. After the wedding dance at the checkout, each couple receives a PENNY wedding basket. It contains everything you need for a successful wedding: PENNY sparkling wine, PENNY handkerchiefs, PENNY chocolates, milkshakes, a disposable camera and a voucher for a wedding meal at Berlin's cult currywurst restaurant Curry 36. There are also wedding rings, a wedding certificate and a bridal bouquet in the "Las Wedding" look.
Trip to Las Vegas
Marriage candidates - or those who want to say "I do" again - can apply up to and including Tuesday (15 February) at penny.de/laswedding. The journey to and from the wedding venue will be paid for, as will an overnight stay in a hotel and the transfer to the PENNY Wedding Market. A trip to Las Vegas will be raffled off among all couples on site.
Inexpensive weddings last the longest
"We have been successfully positioning ourselves as the discounter in the neighbourhood for years. But we also keep drawing attention to ourselves with unusual promotions and markets. Now, when it comes to tying the knot, it's time to go to PENNY. What's more, surveys show that half of wedding couples expect to spend between €2,000 and €10,000 on the best day of their lives. If you then take into account that US researchers found out years ago that inexpensive weddings last the longest, then our couples are really tying the knot for 22.22 euros," says Marcus Haus, PENNY Head of Marketing.
Interested parties are invited to apply for their place in front of the Elvis impersonator between the refrigerated shelves in a film that can be seen on the PENNY social media channels. The appeal can be seen in various versions on the PENNY YouTube, Facebook and Instagram channels and is accompanied on the specially created campaign page. The Elvis impersonator is not a registrar, the weddings can be legally confirmed at the registry office afterwards.