PENNY sponsored a total of 21 festivals this year. These included the Glücksgefühle and San Hejmo festivals. Top in terms of size: Parookaville.

Around 225,000 visitors and over 100 artists came to Weeze from 21 to 23 July, where the festival took place for the seventh time. One highlight was the pre-party with 20,000 visitors and twelve DJs in front of the PENNY Festival Market, as well as a yoga date to music from the 90s. PENNY has been one of the main sponsors of the Parookaville Festival since 2015. The festival store at Parookaville with a disco look. (Photos: PENNY Marketing)

This year, PENNY operated two stores on the camping site: the main store and the 1,800 square metre trainee store, which was managed independently by around 100 trainees. An average of 28,000 customers per day visited both stores. The festival stores offered a wide range of products. Top sellers were beer (362,000 cans), cider (109,000 cans) and water (103,000 bottles). Over 85,000 Sunday rolls and 60,000 slices of pizza were sold over the counter. The most popular non-food items were wooden cutlery sets, paper plates and round barbecues.

PENNY spirit in the festival stores
"It is still impressive to see how employees, some of whom are strangers, have developed into a functioning team. That's real PENNY spirit! The Parookaville Festival was once again our absolute highlight this year. We are looking forward to next year," said Tina Klingen, Senior Marketing Manager Events & Sponsoring at PENNY.

Pop-up restaurant as a "green oasis"
There was much praise from the community for the PENNY pop-up restaurant "The Green Hangout", which was located in the infield and offered healthy vegan dishes with products from Food for Future. The dishes were freshly prepared on site - from burger bowls to schnitzel salad, there was plenty to choose from. The Green Hangout was regarded as a "green oasis" where visitors could recharge their batteries.

Festival bus takes visitors to the nearest PENNY shop
The shuttle service was well received in the summer temperatures. Instead of bringing the supermarket to the festival, PENNY took festival-goers at the Burning Beach or Happiness Festival to the nearest festival shop by shuttle. The PENNY festival shuttle meant that festival shoppers no longer had to do their shopping in advance, thereby encouraging people to travel to the festival by public transport.

With a kiosk as a local supplier
With the kiosk, PENNY has integrated itself as a local supplier in the camping neighbourhood in the middle of the festival action. The kiosk is the counterpart to the festival market at smaller festivals. It covers the daily needs of visitors. The prices at the kiosk correspond to the PENNY market prices. This year, the option to pre-order beer, shandy and water online made things even more convenient. PENNY To Go with a difference.

Food truck
With the food truck, PENNY acted as a local supplier on the food courts in the centre of the festival infield. Freshly prepared food was sold there at the Break the Rules Festival and the Open Flairs Festival. Festival fans learnt about the vegan Food for Future product line in the form of tasty burgers or healthy bowls and were able to cook the dishes at home. The recipes were available directly on the food truck via QR code.

All food truck dishes can be found under Clever recipes | PENNY.de.