Diversity Month, Part 9: Football Inclusion Cup
In order to draw attention to the social importance of sport, the fifth round of Scheine für Vereine is being organised for the first time in cooperation with Aktion Mensch. A junior football tournament was the successful kick-off, as there were only winners.
PENNY junior staff
Training with the professionals and working in specialist workshops: 30 trainees and participants in the retail specialist programme took part in the first PENNY #teamcamp in Mannheim.
In the "Promi Big Brother" house, the residents stock up on groceries at the PENNY supermarket and thus provide entertaining entertainment.
Festival season
Even though the Festival Playground does not take place until mid-November (10-13-11), the festival season has already been a complete success for PENNY.
As a premium partner, PENNY is giving away a total of 20 tickets for the Deutschland Cup. The ice hockey tournament, at which men's and women's teams can be seen at the same time for the first time, will take place from 8 to 12 November 23 in Landshut, Bavaria.
For the 25th anniversary of the Cologne Marathon - the running event of the cathedral city - around 25,000 starters are expected again on 1 October. A great anniversary setting against a marvellous backdrop, to which we are also making our contribution. For 22 years now, we have been a permanent partner at the REWE refreshment points along the route and in the REWE Group refreshment village at the finish line.
REWE cleared the jersey
FC Köln's home match against VfL Wolfsburg on 25 February was all about Sustainability. Literally on the jerseys of the Billy Goats.
Southwest region
1.FSV Mainz 05 supported a DKMS typing campaign as part of a Christmas party. As the main sponsor of the Mainz 05 kids' club, PENNY Region Südwest made a donation to the campaign.
It is a strong signal to ice hockey fans: following the early extension of its commitment with the DEL, PENNY is now also a premium partner of the DEB until 2028. The partnership will also be expanded further.
Ice hockey sponsorship
Excitement on the ice is pre-programmed when four national teams compete against each other at the Germany Cup. With a bit of luck, employees can win tickets for the international tournament.
REWE Group at the Cologne Marathon
With 3,903 kilometres run and 225 runners, REWE Group was once again well represented at the first Cologne Marathon after the two-year coronavirus break - and for a good cause. There was also a healthy "marathon menu" for the runners in the REWE Group catering village.
It is a strong signal for clubs and fans: PENNY is extending its ice hockey commitment with the DEL for another four years until 2028.
This was the FC season opener
50.000 FC fans celebrated the season opener of 1. FC Köln on the forecourt of the RheinEnergieStadion last Saturday. In addition to the large main stage, which was presented by REWE Group, the REWE, DER Travel and Tourism and ZooRoyal sales divisions enriched the family festival with numerous promotional stands.
For the Bundesliga start in 2022/2023
Next Saturday, 23 July, 1 FC Köln will once again be hosting its traditional season opener on the RheinEnergie Stadium pitch. REWE Group, together with its sales divisions REWE, DER Travel and Tourism and ZooRoyal, will contribute to a successful family day with numerous interactive offers.
The 2022 Ice Hockey World Championship took place in Finland from 13 to 29 May. PENNY was there as a supporter of German ice hockey. Six employees were given the chance to cheer on their idols on site.
REWE Group
The Generali Cologne Marathon has been the running highlight of the cathedral city for years. After a three-year break due to the coronavirus pandemic, around 25,000 participants will return to the starting line on 2 October. REWE Group will be catering for the participants during the run and behind the finish line to ensure that everyone can keep going.
Festival fans take note
The Parookaville Festival is back and so is sponsor PENNY. one_readers can win exclusive tickets for the electronic dance festival.
New website "Torhunger.de"
More modern, more magazine-like, with a mixture of information and entertainment: this is how the freshly relaunched website "Torhunger.de" goes online. The content also remains exciting.
Ice hockey sponsorship
PENNY presents the "Unsong Hero Award" to all ice hockey fans and thanks them for their support with the newly recorded 80s cult hit "Ohne dich". PENNY is giving away up to 600 tickets for the playoffs.
BrandEx Award 2022
With the centre circle events, REWE already offers supporters of 1. FC Köln a unique "money can't buy" experience. REWE was honoured with the silver BrandEx Award in the "Best Formats Event" category at the International Festival of Brand Experience for this series of events.
To mark the extension of the sponsorship partnership with the Museum Ludwig in Cologne, employees had the chance to win 15 x 2 admission tickets. The winners have now been announced.