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PENNY provides clearing action when filling the shelves in the "Promi Big Brother" house
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PENNY supermarket in the "Promi Big Brother" house

In the "Promi Big Brother" house, the residents stock up on groceries at the PENNY supermarket and thus provide entertaining entertainment.

Since Monday (20 November), viewers have been able to follow the everyday lives of celebrities in the "Promi Big Brother House" live every day on SAT.1 and on Joyn. For the fifth time in a row, PENNY is once again part of the show. The residents stock up on groceries at the PENNY supermarket, which makes for entertaining entertainment.

As the title sponsor of the challenge show "Promi Big Brother - The PENNY Challenge", which was shown live on Joyn, PENNY also had its PENNY supermarket, which is now firmly established in the TV show, featured in the streaming world in another form - and provided plenty of clearing action as an elementary component of the challenge show.

The TV studio of "Promi Big Brother"
The residents of the "Promi Big Brother" house
The PENNY Challenge was all about the art of putting things away
On your marks, get set, tidy up!

Putting away action à la PENNY: While nine content creators and reality personalities competed for a place in the "Promi Big Brother" house under the supervision of big brother in "Promi Big Brother - The PENNY Challenge", everything revolved around the art of remembering - and putting things away. The food from the PENNY Challenge was donated to the Münchner Tafel. The participating teams had to fill supermarket shelves with products from the PENNY warehouse from memory! In the end, Lena Schiwiora, Louis Streich and Sophie Reintjes came out on top. The food from the challenge was then donated to the Münchner Tafel food bank.

„Five seasons of 'Promi Big Brother' have shown us how well PENNY fits into the format and is playfully integrated there. That's why we're going one better this year and taking our brand presentation to a new level with 'Promi Big Brother - The PENNY Challenge' on Joyn. This will give us additional reach in the digitally savvy target group.“
Dr Jan Flemming, Managing Director PENNY Marketing & REWE Group Media
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