A record year on all levels: This year's Parookaville Festival attracted a huge crowd despite the high temperatures. The PENNY stores were almost sold out, and the Vegan Kitchen also ran at record levels. For the first time, there was a headphone party under the motto Silent Fun By Penny - at peak times on Wednesday, 12,000 campers celebrated in front of the PENNY DJ Tower. Find out more about the mega event here - amazement included!
In addition to the 2,400 square metre PENNY festival store, which was open all day with 21 checkouts and around 350 employees, there was also a second 2,100 square metre trainee store this year, which was run by around 90 PENNY trainees and second-year apprentices. Both PENNY stores once again welcomed more than 35,000 customers per day.
Both stores stock a range focussed on 500 festival-related items.by Saturday - halfway through the festival - over 350,000 cans of beer, 170,000 bottles of mineral water, 65,000 Sunday rolls, 17,000 pizzas, 17,000 bananas, 100 tonnes of ice cubes and 17,000 poultry rolls had already passed through the scanner tills. The PENNY Vegan Kitchen is also running very successfully, with more than 1,200 dishes sold by Saturday. The dishes are based on PENNY's own vegan brand Food For Future.
Great success: the first Silent Disco
With more than 12,000 visitors, the first Silent Disco was an immediate success. As far as we know, there has never been a comparable event with more participants.
"My thanks go to all PENNY employees, who once again did an extremely good job here over the course of several days and also presented us at Parookaville as a discounter in the neighbourhood. But how we managed to sell 60 bottles of mulled wine in this heat is a mystery to me. The festival days were a mega success and a great party for us and all visitors," summarises Michael Bothe, Chairman of the Management of PENNY Region West. "I'm looking forward to Parookaville 2025. Maybe we'll add glove warmers to the range for the mulled wine fans then."
jonas Diener
A record year at all levels
- Both PENNY stores were almost sold out by campers: the continuously open festival store with 21 checkouts and around 350 employees and the 2,100 square metre trainee store with around 90 PENNY trainees and junior staff and 18 checkouts
- Both PENNY stores once again welcomed more than 35,000 customers per day.
- The weather played a major role in sales: Less Pilsner was drunk in favour of more Radler. In addition, significantly more ice cubes and an enormous 80,000 bottles of mineral water were sold.
- Fun fact: in the first two days, more mulled wine was sold (60 cups) than non-alcoholic beer (around 50 bottles)
- The Vegan Kitchen is also running at a record level, with 2,700 dishes already being served on Saturday - as many as last year during the entire festival
- For the first time, there was a headphone party under the motto Silent Fun By Penny - at peak times, 12,000 campers partied in front of the PENNY DJ Tower on Wednesday
- Around 1,000 visitors attended the PENNY employee party on Tuesday. Last year there were 600.
Both German and English comments appear here.
I went to eat at the Penny Vegan Kitchen on Saturday and everything was simply delicious! Big praise to everyone for the organisation and many thanks for the great vegan dishes :)
I was a camper myself this year from Wednesday to Monday and I can only say that you did a great job :-) Everything we needed was always there and the range was just great. Thank you very much
Very cool, sounds like a great event. I wonder about the silent party: were the headphones provided? And if so, does that make sense in terms of Sustainability?
The high-quality headphones were handed out for a deposit and exchanged again after the party.