Billion-dollar retail media market
We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.
Regional salad at PENNY
In the third instalment of our mini-series on locally grown vegetables, we present a specialist in a fast-growing vitamin source.
Annual conferences
This year, PENNY's five annual conferences were held under the motto: "PENNY on the way to 1! Together into our future." In the spirit of #teampenny, Lionel Souque, CEO of the REWE Group, the PENNY managing directors and the PENNY management highlighted the very good development over the past year.
Job and family audit
On 18 June in Berlin, PENNY Markt GmbH and REWE with all its stores and participating partner stores were once again awarded the job and family audit certificate for their sustainable employee policy. This demonstrates that they are prepared to implement measures to reconcile work, family and private life for another three years.
Retail International
As in previous years, the 2023 financial year was characterised by a difficult market environment for the food retail sector. Nevertheless, our business segments developed positively.
Festival season
Even though the Festival Playground does not take place until mid-November (10-13-11), the festival season has already been a complete success for PENNY.
As a premium partner, PENNY is giving away a total of 20 tickets for the Deutschland Cup. The ice hockey tournament, at which men's and women's teams can be seen at the same time for the first time, will take place from 8 to 12 November 23 in Landshut, Bavaria.
Environmental impact costs
What would food have to cost if its environmental impact along the supply chain was taken into account in the retail price? Answers to this question can be found in a pioneering study that was presented as part of the "True Cost" campaign week (31 July to 5 August).
The tickets for the Glücksgefühle Festival, which opens its doors for the first time on 14 September at the Hockenheimring, have been drawn.
PENNY raffled off 5 x 2 tickets for the San Hejmo Festival, which takes place from 18-19 August 2023 in Weeze. These are the winners.
Fruit and vegetables
The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.
Regional craftsmen pilot project
With in-house tradespeople, small repairs in the stores can be carried out more quickly, reliably and cost-effectively. PENNY has therefore launched a pilot project that is now being rolled out nationwide.
Personnel in May
In REWE Group Buying, Marc Rademacher succeeds Eugenio Guidoccio, who is moving into the passive phase of partial retirement.
Annual kick-off event
To provide an overview of the most important strategic topics, Stefan Görgens, COO PENNY, invited selected areas to the start of the year. Lionel Souque praised the development of PENNY.
Southwest region
1.FSV Mainz 05 supported a DKMS typing campaign as part of a Christmas party. As the main sponsor of the Mainz 05 kids' club, PENNY Region Südwest made a donation to the campaign.
Natural tree seal
This year, for the first time, PENNY is only offering Nordmann fir trees from domestic growing regions. Around 80 per cent of these firs bear the natural tree seal, which identifies trees from sustainable cultivation.
PENNY employees
What severe disabilities mean for everyday working life: To mark International Day of People with Disabilities, one presents three PENNY colleagues with physical disabilities.
In Waidhofen an der Thaya in Lower Austria, an area of forest lost to climate change has been reforested.
With this year's Christmas film, PENNY wants to set an example against the divisions in society. PENNY COO Stefan Görgens explains in the one_Interview why it is important to enter into dialogue with one another.
Quality control specialists
Their relief was clear to see when they received their certificates: Just a few hours earlier, twelve employees from PENNY and REWE Group Fruchtlogistik had passed their final examination to become "Fruit and Vegetable Quality Control Specialists".
PENNY graduate party
It wasn't just the special venue that gave the participants at PENNY's graduation ceremony a sense of elation.
PENNY and Berchtesgadener Land
The Berchtesgadener Land dairy was honoured with the Fair Partner Award for fairness along the supply chain.
What the junior staff say
The days when young people had to send off hundreds of applications before they got a job are over. Today, young talent is in high demand and will remain so in the future. one asked trainees from all business units what they particularly value about their training.
Quality control specialists
After a forced break due to the pandemic, a new IHK-certified training course for fruit and vegetable quality control specialists started in May. For the graduates of the first seminar, the effort has paid off.
It is a strong signal for clubs and fans: PENNY is extending its ice hockey commitment with the DEL for another four years until 2028.
Partner for festivals
With PENNY.festivals, PENNY is starting a new chapter and is now committed to being an unconventional, innovative and sustainable partner at and for festivals 365 days a year. In addition to large major festivals such as Parookaville, smaller and medium-sized festivals are also on the list for the first time.
REWE Group at the CSD
At the beginning of July (3 July), Cologne was all about "D'r Zoch kütt", but that didn't mean the Rose Monday parade. On the occasion of Christopher Street Day (CSD), 1.2 million visitors came to the city to set an example for tolerance and diversity - including numerous REWE Group employees.
PENNY Christmas film wins award
The highly acclaimed PENNY Christmas film "The Wish" has received the highest honour at the international creative festival in Cannes. This is the first time the award has gone to Germany.
Portrait
Basel Alhasan came to Germany as a refugee. he started his apprenticeship at PENNY in 2018. Today, the 26-year-old is a store manager with a team of 13 employees. We spoke to him about what has encouraged him along the way.
Interview with marketing directors
For the first time in several years, the market share of private labels in the food retail sector has increased again. We spoke to the heads of marketing at REWE, PENNY and Toom about the importance of private labels.
Festival fans take note
The Parookaville Festival is back and so is sponsor PENNY. one_readers can win exclusive tickets for the electronic dance festival.
LED technology
Sales-promoting staging with low power consumption: two professionals explain why converting to LED lighting is worthwhile in and on the market.
Regional Manager Tina Mangold
Tina Mangold has headed the PENNY Region South since June 2021. As the first Chairwoman of the REWE Group's management, she has set herself the goal of promoting the further development of managers and increasing the proportion of female senior managers in the PENNY Region South.