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Conveyor penny
PENNY shows a "Wonderful World"

Since the start of the Förderpenny campaign, 300,000 children and young people have been supported with six million euros.

With this year's end-of-year campaign, PENNY would like to thank all supporters of the Förderpenny. Since the campaign was founded in 2015, the Förderpenny has sponsored around 2,400 associations, supported 300,000 children and young people and awarded more than six million euros in donations and prize money.

PENNY is therefore dedicating its 2024 end-of-year campaign to the Förderpenny and would like to thank the volunteers, club members and customers who round up to the nearest 10 cent amount at the checkout ("That's right."). Their commitment makes the Förderpenny a success story for children and young people.

The 150-second campaign film (and a shorter, one-minute version) shows volunteer work through everyday scenes from clubs, accompanied by a rendition of the classic "What a Wonderful World".

Kathrin Daivandran in conversation
"I am impressed anew every year"
It's a small record: 520 organisations that work for children and young people can look forward to the support of the Förderpenny this year. We spoke to project manager Kathrin Daivandran about future plans.
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