DE
  • DE
nach oben
nach oben
Readingtime: 1 minute
Youtube
PENNY among the top three brands

PENNY was one of the three most successful advertising companies on YouTube last year.

YouTube Germany has chosen the most successful brands of the past year based on the YouTube Ads Leaderboard. Every month, it publishes the best adverts on YouTube in the three categories "Super short" (6-second spots), "Short" (10-30 seconds) and "Long" (30+ seconds). The three winners - alongside Samsung and Berliner Verkehrsbetriebe (BVG) - also include PENNY. The ranking is determined by an algorithm that takes into account organic reach, views, clicks, viewer loyalty and sentiment (likes vs. dislikes).

Several convincing PENNY campaigns

With "The Wish", PENNY delivered the most successful long-format programme of the past year. In the mother-son story, PENNY speaks to parents and young people in times of the pandemic and demonstrates compassion, empathy and the courage to engage in dialogue. In addition to this, the quirky music review for PENNY's own-brand products featuring drag queen Olivia Jones and the recruiting campaign "Du kannst" (You can) won over the German YouTube audience.

Close to the customer

"We are delighted to be on the winners' podium, especially on such a strong and well-known medium as YouTube. I congratulate Samsung and the BVG. PENNY has been positioning itself very successfully for years as the neighbourhood discounter. We welcome up to 13 million customers every week. So we know what moves our neighbours. We address this in a consistent and realistic way. We deliberately cover a wide range of topics, from young people doing without food to combat the pandemic to education and drag queens," says Marcus Haus, Head of Marketing at PENNY.

My comment
Comment
Discussion rules
Related articles
BILLA and BILLA PLUS
Digital advertising platform: Prominently placed
Triple-digit billion sums are already flowing into retail media worldwide. Digital screens, where advertisers reach customers directly at the point of sale, are the growth market for the advertising industry. This is why we invested in this market at an early stage - both in Germany and abroad.
Campaign
PENNY gives children a voice
"Let's make children and young people's voices heard together" - this is the message of the PENNY film in the run-up to Christmas. The film "The Kids", which is being shown on social media and in cinemas, is the centrepiece of this year's PENNY attitude campaign.
3
Digital stele and MarCO app
Individuality is a major advantage
A good idea is catching on: More than 3,000 stores are already equipped with digital steles. Recently, brand messages can also be streamed on them. REWE merchant Ralf Stücken reports.
Retail Media
Love greetings from the supermarket
The advertising market in Lithuania is difficult because it is very small. This makes it all the more important to attract attention with imaginative ideas. As is so often the case, IKI is a pioneer in this respect, exuding Times Square vibes on one of the busiest streets in the country and offering exceptional opportunities for congratulations.
Retail Media Xperience
Advertising genre with a future
Retail media is developing into an advertising genre in its own right. We recognised this potential at an early stage and have driven the topic forward as a pioneer. Together with 430 experts and partners, we took a look at current trends at the Retail Media Xperience event. Our Chief Digital and Technology Officer, Christoph Eltze, was there and gives his assessment of the market in the video.
BILLA and BILLA PLUS
Digital advertising platform: Prominently placed
Triple-digit billion sums are already flowing into retail media worldwide. Digital screens, where advertisers reach customers directly at the point of sale, are the growth market for the advertising industry. This is why we invested in this market at an early stage - both in Germany and abroad.
Campaign
PENNY gives children a voice
"Let's make children and young people's voices heard together" - this is the message of the PENNY film in the run-up to Christmas. The film "The Kids", which is being shown on social media and in cinemas, is the centrepiece of this year's PENNY attitude campaign.
3
Digital stele and MarCO app
Individuality is a major advantage
A good idea is catching on: More than 3,000 stores are already equipped with digital steles. Recently, brand messages can also be streamed on them. REWE merchant Ralf Stücken reports.
Retail Media
Love greetings from the supermarket
The advertising market in Lithuania is difficult because it is very small. This makes it all the more important to attract attention with imaginative ideas. As is so often the case, IKI is a pioneer in this respect, exuding Times Square vibes on one of the busiest streets in the country and offering exceptional opportunities for congratulations.
Retail Media Xperience
Advertising genre with a future
Retail media is developing into an advertising genre in its own right. We recognised this potential at an early stage and have driven the topic forward as a pioneer. Together with 430 experts and partners, we took a look at current trends at the Retail Media Xperience event. Our Chief Digital and Technology Officer, Christoph Eltze, was there and gives his assessment of the market in the video.
BILLA and BILLA PLUS
Digital advertising platform: Prominently placed
Triple-digit billion sums are already flowing into retail media worldwide. Digital screens, where advertisers reach customers directly at the point of sale, are the growth market for the advertising industry. This is why we invested in this market at an early stage - both in Germany and abroad.