Retail Media
The advertising market in Lithuania is difficult because it is very small. This makes it all the more important to attract attention with imaginative ideas. As is so often the case, IKI is a pioneer in this respect, exuding Times Square vibes on one of the busiest streets in the country and offering exceptional opportunities for congratulations.
Campaign
"Let's make children and young people's voices heard together" - this is the message of the PENNY film in the run-up to Christmas. The film "The Kids", which is being shown on social media and in cinemas, is the centrepiece of this year's PENNY attitude campaign.
"Licences for clubs"
Since 1 May, REWE and brand ambassador Jamal Musiala have been calling for support for amateur sports clubs in Germany: "For more life in sports clubs" is the motto of this year's popular "Scheine für Vereine" campaign.
New co-operation
Jamal Musiala is now one of the two REWE brand ambassadors - together with his colleague and fellow football star Thomas Müller, who has been part of the REWE team for some time.
REWE Christmas campaign
It's the little things in life that matter: this sentence could be the guiding principle for the REWE Christmas campaign. Because here, the little things are transformed into subtle gestures that make the world around us a little bit better.
For school cone campaign
Second time participating, second time winning: REWE's school cone campaign has been honoured with gold in the e-mailing category of the e-mail award.
REWE: Vouchers for clubs 3.0
After a break last year, the success story is set to continue: With a few optimisations, "Scheine für Vereine" is now entering its third round.
Employer branding campaign
More colourful, bolder, more contemporary: REWE Group is breaking new ground in employer marketing with its current employer branding campaign. The focus is on employees - and a common thread.
Youtube
PENNY was one of the three most successful advertising companies on YouTube last year.
New REWE campaign
REWE's new umbrella brand campaign is all about more sustainable shopping. The core message: every single purchase of REWE organic products has a major impact on animal welfare, environmental and climate protection.
PENNY's climate campaign
Climate neutrality is playing an increasingly important role in connection with nutrition. In the one_Interview, Stefan Magel, Divisional Director Retail Germany and COO PENNY, explains why PENNY wants to position itself as a green discounter on the occasion of the launch of the Climate Campaign 2022.