Retail Media
The advertising market in Lithuania is difficult because it is very small. This makes it all the more important to attract attention with imaginative ideas. As is so often the case, IKI is a pioneer in this respect, exuding Times Square vibes on one of the busiest streets in the country and offering exceptional opportunities for congratulations.
Campaign
"Let's make children and young people's voices heard together" - this is the message of the PENNY film in the run-up to Christmas. The film "The Kids", which is being shown on social media and in cinemas, is the centrepiece of this year's PENNY attitude campaign.
"Licences for clubs"
Since 1 May, REWE and brand ambassador Jamal Musiala have been calling for support for amateur sports clubs in Germany: "For more life in sports clubs" is the motto of this year's popular "Scheine für Vereine" campaign.
New co-operation
Jamal Musiala is now one of the two REWE brand ambassadors - together with his colleague and fellow football star Thomas Müller, who has been part of the REWE team for some time.