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New co-operation
Football star Jamal Musiala joins the REWE team
by Frauke Weber

Jamal Musiala is now one of the two REWE brand ambassadors - together with his colleague and fellow football star Thomas Müller, who has been part of the REWE team for some time.

Jamal Musiala is currently regarded as one of the most exciting young footballers in world football. Within a short space of time, the midfielder has already become the new figurehead of German football. In addition to the national team and the Bundesliga club (FC Bayern Munich), another team has now been added: Jamal Musiala is now one of the two REWE brand ambassadors - together with his colleague and fellow football star Thomas Müller, who has been working with REWE since 2011 and who has given his "new" colleague a warm welcome.

„REWE is close to the people and treats its partners with respect and empathy. That is very important to me personally.“
Jamal Musiala

"I'm really looking forward to working together. I myself have been paying a lot of attention to a healthy and performance-enhancing diet for years. That's why REWE is an ideal partner, as I get a lot of fresh and local products there. We also stand for the same values. One of the things I like is that REWE not only supports the farmers with many projects, but also the local regional organisations. The team concept is really lived out here. REWE is close to the people and treats its partners with respect and empathy. This is very important to me personally," says Jamal Musiala.

„Together with Jamal Musiala and Thomas Müller, we are looking forward to many exciting activities in the near future.“
Peter Maly

His international experience and social environment also characterise Jamal's values off the pitch. "Jamal is not only one of the best footballers, he also stands for values such as respect, empathy, commitment and down-to-earthness. That's why he's a perfect fit for us as a new ambassador, as we share the same values at REWE," says Peter Maly, member of the REWE Group Management Board. "Together with Jamal Musiala and Thomas Müller, we are looking forward to many exciting campaigns in the near future."

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