Job sharing
Carina Rogalski and Eva Schwarz have been a successful job-sharing duo at REWE Marketing for five years. They spoke to one about what they like about the working model and about each other and why elbows are the wrong body parts for good job sharing. Manager Christian Mann explains why the model is a win-win situation for everyone.
A year without flyers
It's hard to believe that it's already been a year since REWE discontinued the printed flyer. Today, our customers use modern and more environmentally friendly channels to find out about the week's bargains.
Retail Media
The advertising market in Lithuania is difficult because it is very small. This makes it all the more important to attract attention with imaginative ideas. As is so often the case, IKI is a pioneer in this respect, exuding Times Square vibes on one of the busiest streets in the country and offering exceptional opportunities for congratulations.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
FC season opening
A 2:0 win against FC Nantes and thousands of fans at the RheinEnergieStadion - the season opener for 1 FC Köln could hardly have gone better.
#unthinkable
Stefan Weiß and Elke Wilgmann: Why saying goodbye to print flyers is the right step at the right time.
REWE has sent the paper leaflet to the museum. The last printed flyer was sent to households on 24 June.
"Licences for clubs"
Since 1 May, REWE and brand ambassador Jamal Musiala have been calling for support for amateur sports clubs in Germany: "For more life in sports clubs" is the motto of this year's popular "Scheine für Vereine" campaign.
Dr Jan Flemming will succeed Marcus Haus from August this year.
New co-operation
Jamal Musiala is now one of the two REWE brand ambassadors - together with his colleague and fellow football star Thomas Müller, who has been part of the REWE team for some time.
Chatbot in the REWE app
After WhatsApp, REWE is taking the next step in the digitalisation of offer communication via social media: the "REWE Savings Assistant". This is a chatbot that communicates with users in the private message area of Instagram and informs them about new coupons in the REWE app every week, among other things.
With this year's Christmas film, PENNY wants to set an example against the divisions in society. PENNY COO Stefan Görgens explains in the one_Interview why it is important to enter into dialogue with one another.
With this year's edition of the Zipfelmenschen, PENNY is setting an example for more tolerance and cosmopolitanism in sport. We spoke to PENNY COO Stefan Görgens about the background.
For climate and resources
The end of a retail tradition: REWE is the first food retailer in Germany to decide to phase out printed flyers. The weekly leaflet about the offers in the more than 3,700 REWE stores nationwide is one of the oldest advertising media in the industry and is distributed to many millions of households in Germany.
Comments on the flyer
REWE wants to discontinue the printed flyer. one spoke to Peter Maly about the effects on the climate and resources. Plus: three retailers on their experiences without printed flyers.
PENNY Christmas film wins award
The highly acclaimed PENNY Christmas film "The Wish" has received the highest honour at the international creative festival in Cannes. This is the first time the award has gone to Germany.
REWE: Vouchers for clubs 3.0
After a break last year, the success story is set to continue: With a few optimisations, "Scheine für Vereine" is now entering its third round.
Customers test products
Since the beginning of 2019, 300,000 REWE customers have tested around 100 products. The test platform has now moved. Annika Huhn from the Customer Insights & Media team explains who can test and how it works.