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New REWE campaign
Good things start with me

REWE's new umbrella brand campaign, which was launched across all channels on Monday (17 January), is all about more sustainable shopping. The core message: every single purchase of REWE organic products has a major impact on animal welfare, environmental and climate protection thanks to the large number of customers who shop in REWE stores every day.

Millions of people working together to buy more sustainable products can make a big difference. This is the simple but powerful message behind REWE's new umbrella brand campaign.


The focus is on REWE organic products such as Spitz & Bube eggs, yoghurt in a jar and REWE organic + vegan vegetable oat balls.

The omnichannel campaign is accompanied by the "Million Handles Challenge". The goal: 40 million grips on REWE Bio products. Along the way, customers will receive thank-you coupons with discounts in the REWE app if they reach several milestones. Anyone who redeems the coupon and uploads their receipt to rewe.de/einfach-nachhaltig can also win one of 330 more sustainable prizes such as a Bahncard 50, e-cargo bikes or e-scooters.

"No:r can achieve the turnaround to Sustainability alone. With our campaign, we show that every small act has a big effect when it is carried out millions of times every day in our more than 3,700 stores. That's why we motivate our customers to contribute to greater Sustainability in their everyday lives with their daily decisions," says Clemens Bauer, Head of REWE Marketing, explaining the background to the campaign. "And it's also very simple, because everyone can do a lot of good with just one purchase of our REWE organic products, for example."

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