In its anniversary year, nahkauf remains true to its good tradition and donates 300,000 euros to Bild hilft e.V. "Ein Herz für Kinder". The most efficient fundraisers among the nahkauf retailers were there live in Berlin when the sum was announced in front of an audience of millions.
A crowd of celebrities on the red carpet last Saturday evening (7 December) in Berlin. Among the illustrious crowd: nahkauf retailers from all over the country. The reason: the independent retailers donated a whopping 300,000 euros to "Ein Herz für Kinder" this year. The impressive amount is mainly the result of the "Heart Mission" in September, during which the nahkauf teams collected donations in a variety of ways.
The group photo on the red carpet has become a tradition. With 300,000 euros, nahkauf was once again one of the major donors this year.
The TV fundraising gala was once again the crowning glory of an eventful year. "2024 was a good year for nahkauf," says National Sales Manager Mathis Neth, looking back. In the year of its 15th anniversary, the brand achieved "great development".
As always, a colourful Berlin programme awaited the nahkauf delegation, including the joint creation of a nahkauf graffiti.
Nahkauf has been committed to helping children in need since 2009. Thanks to the generosity of customers and many great store campaigns, over five million euros have been transferred to the donation account since then.
Freshness-orientated, close and friendly - with these classic virtues, the almost 460 nahkauf stores across Germany are holding their own in a price-sensitive competitive environment. The proven strengths should also ensure the success of the sales division in the coming year: Expansion where possible and sensible, increasing the share of own brands and emphasising value for money. In order to continue to compete successfully, the nahkauf managers have also set the course for digitalisation: the introduction of a new customer loyalty programme, digital payment and the introduction of an e-learning programme for employees are just some of the key projects for the near future.
After all, the challenges in 2025 are likely to be similar: the acquisition of employees and the search for new self-employed people, as many nahkauf retailers will soon be facing a generational change.
Nevertheless, the nahkauf teams want to continue their charity commitment in the coming year and continue to collect donations for children in need.
The Toni Kroos Foundation has been committed to helping children in need since 2015. In recognition of his commitment, the namesake and founder has now received the "Golden Heart", the honorary award from "Ein Herz für Kinder".
Volker Sommer and his team have been supporters from the very beginning. The operator of two nahkauf stores in Saxony-Anhalt has been collecting money for "Ein Herz für Kinder" in a variety of ways for 15 years, including family parties in front of his stores. "My employees were and are very active and motivated our customers to round up their purchases right from the start," he says, praising the commitment of his team. Over the years, a five-figure sum has been raised in this way, over 3,000 euros in 2024 alone. For Volker Sommer, the commitment to "Ein Herz für Kinder" is a matter of honour and the invitation to Berlin is a nice confirmation: "You don't get such a wealth of celebrities again so quickly. It's also a rare but very welcome opportunity to socialise with nahkauf colleagues from all over the country."
Photo: Volker Sommer and the actor Wolfgang Stumph
