Retail Media Xperience
Retail media is developing into an advertising genre in its own right. We recognised this potential at an early stage and have driven the topic forward as a pioneer. Together with 430 experts and partners, we took a look at current trends at the Retail Media Xperience event. Our Chief Digital and Technology Officer, Christoph Eltze, was there and gives his assessment of the market in the video.
BILLA and BILLA PLUS
Triple-digit billion sums are already flowing into retail media worldwide. Digital screens, where advertisers reach customers directly at the point of sale, are the growth market for the advertising industry. This is why we invested in this market at an early stage - both in Germany and abroad.
Retail Media
The advertising market in Lithuania is difficult because it is very small. This makes it all the more important to attract attention with imaginative ideas. As is so often the case, IKI is a pioneer in this respect, exuding Times Square vibes on one of the busiest streets in the country and offering exceptional opportunities for congratulations.
Digital stele and MarCO app
A good idea is catching on: More than 3,000 stores are already equipped with digital steles. Recently, brand messages can also be streamed on them. REWE merchant Ralf Stücken reports.
#unthinkable
Stefan Weiß and Elke Wilgmann: Why saying goodbye to print flyers is the right step at the right time.
REWE leaflet
After announcing that it would be the first major food retailer to discontinue printed flyers by summer 2023, REWE is now taking the next step in the digitalisation of its offers: From now on, customers can have the flyer of their favourite REWE store sent to their mobile phone - every Sunday via WhatsApp.
New website "Torhunger.de"
More modern, more magazine-like, with a mixture of information and entertainment: this is how the freshly relaunched website "Torhunger.de" goes online. The content also remains exciting.
Youtube
PENNY was one of the three most successful advertising companies on YouTube last year.