BILLA currently has 1,000 screens in the stores and 540 steles in the entrance areas of BILLA and BILLA PLUS for advertising messages. At the end of last year, the range was extended to include the steles and is being successively expanded. An addition that is already paying off, as the 540 steles reach 4.7 million customers per week.

In addition to many different combination options, the stele can also be booked exclusively for one week. A six-second video is enough to spread advertising messages dynamically and in a targeted manner via BILLA in Austria. For around six months now, advertising placements in BILLA and BILLA PLUS stores have also been bookable for companies that are not listed as partners of the BILLA family.

BILLA Management Board member Michael Paterno on the advantages of the advertising platform: "With a comprehensive network of locations, the BILLA family is a daily part of people's lives in Austria. At the same time, it harbours enormous potential both offline and online as an attractive advertising platform for reaching a wide variety of target groups with advertising messages. I am delighted that with our new steles, we can now also make the entrance areas of the shops available to interested business customers for their placements. We have thus succeeded in expanding our advertising opportunities with a useful digital innovation."

Florian Widi, Group Head of Media Sales at BILLA, says: "We are delighted to be able to offer all companies access to our unique and effective advertising options in the BILLA family with immediate effect. Across Austria, we can reach more than half of the population with our steles alone."