DOMS are systems that coordinate and optimise the entire order fulfilment process from order to delivery. This works by intelligently managing stocks, orders and resources across different locations and channels.

The Cologne-based software company was founded in 2020 as part of REWE digital's innovation hub. In recent years, fulfilmenttools has acquired many well-known retailers as customers, most recently including the omnichannel bookseller Thalia. The market leader in German-speaking countries now relies on fulfilmenttools' cloud-based order management, which primarily increases the efficiency of the omnichannel model. REWE Group's investment in fulfilmenttools is now intended to further drive international growth.

Sophisticated order routing for a unique shopping experience
fulfilmenttools sets standards in order management. Thanks to highly developed order routing, users of the platform benefit from the best possible routing decision for a customer order based on individual user criteria and data. Thanks to innovative technology, fulfilmenttools gives retailers the opportunity to differentiate themselves in the market with a unique shopping experience and thus gain a competitive advantage.

REWE Group is delighted about the collaboration: "We are convinced that fulfilmenttools has the potential to change omnichannel retail in the long term. That's why our investment is not just financial support. With this strategic partnership, we want to shape the future of retail together," explains Christoph Eltze, Management Board member for Digital and Technology at REWE Group.

With fulfilmenttools, retailers worldwide can rely on a technologically mature solution that guarantees both scalability and seamless integration into existing systems.