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"The supermarket remains a social meeting place"

On the fringes of the WELT Economic Summit, our CEO Lionel Souque spoke in a video interview about the future of shopping, high-tech stores, customer loyalty and how our REWE and PENNY apps make shopping more personal.

We have always been pioneers when it comes to using the latest technologies in food retail. We were the first in Europe to open Pick-&-Go stores, where you register via app, put your shopping in your bag and leave the store. Payment is automatic. We are also testing self-checkout systems and smart shopping trolleys to see what customers prefer to use. The food retail sector remains a people's business, a social meeting place where you meet people you might not see every day and where digitalisation helps to improve and personalise the individual shopping experience.

Lionel Souque explains how all these developments make shopping better and more enjoyable in the video interview.

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