17 million USD for fulfilmenttools
With an investment of USD 17 million in the fulfilmenttools platform, we are supporting OC fulfilment GmbH on its way to becoming the global market leader for Distributed Order Management Systems (DOMS). DOMS are systems that coordinate and optimise the entire order fulfilment process from order to delivery.
Artificial intelligence (AI) is revolutionising data analysis in companies, especially in the retail sector. By using AI technologies, companies can make informed decisions, increase customer satisfaction or improve the efficiency of stock management. In order to better understand data-driven decisions with the help of AI in our company, we spoke to the Head of Analytics, Dr Lorenz Determann.
Experience AI
Knowledge break with our experts: AI can already do a lot, but can it change the way we shop? Henrike Alfeis, Innovation Lead at REWE digital, explains exactly what role AI is already playing in the grocery trade and how it will continue to change the way we shop in our REWE Group Shorts series "Experience AI".
Lionel Souque in a video interview
On the fringes of the WELT Economic Summit, our CEO Lionel Souque spoke in a video interview about the future of shopping, high-tech stores, customer loyalty and how our REWE and PENNY apps make shopping more personal.
Digitisation
It creates images or films, optimises shelf space in our stores and controls robots. More than two years have passed since AI finally reached the end user with ChatGPT and one thing is clear: this was not an AI bubble that will quickly burst again. AI is here to stay and will change many things in our lives and our everyday working lives.
Retail Media Xperience
Retail media is developing into an advertising genre in its own right. We recognised this potential at an early stage and have driven the topic forward as a pioneer. Together with 430 experts and partners, we took a look at current trends at the Retail Media Xperience event. Our Chief Digital and Technology Officer, Christoph Eltze, was there and gives his assessment of the market in the video.
BILLA and BILLA PLUS
Triple-digit billion sums are already flowing into retail media worldwide. Digital screens, where advertisers reach customers directly at the point of sale, are the growth market for the advertising industry. This is why we invested in this market at an early stage - both in Germany and abroad.
REWE has opened Europe's largest computer vision-supported store on an area of over 1,200 square metres. The centrepiece: hybrid shopping with cashless payment options.
REWE Group is extending the contract with Digital&Technology Management Board member Christoph Eltze until 2029. Eltze was appointed to the REWE Group Management Board on 1 July 2022 and has been responsible for Digitalisation&Technology since then.
PENNY Romania
Premiere in Romania: The first autonomous PENNY store has opened in Bucharest. The new shop in Bucharest's Politehnica district offers a completely digital and faster shopping experience. The modern and easily accessible new store represents the strategic development of the PENNY brand in Romania.
Knowledge Avatar in the test
With their new test project "Knowledge Avatar", our colleagues at REWE digital are investigating the acceptance of hyper-realistic avatars and their possible applications. The first "test object" is "goRobert" - the digital twin of management member Robert Zores.
People at the centre
With the AI Act, the EU was the first region to provide clear rules for dealing with this technology. With our "REWE digital AI Manifesto" and our project on generative AI, we are promoting the responsible use of artificial intelligence.
Catch pilot project
A digital companion for in-store shopping has been trialled in Cologne since the beginning of the year. Efficient product searches, navigation and personalised product suggestions are intended to provide an intuitive experience that rethinks grocery shopping.
AI in the market
Our analytics team is constantly on the lookout for innovative solutions that make work easier for employees in the stores. One of our latest projects is called HOLMES - and that's no coincidence.
On the road to success
In the coming months, three more stores will launch autonomous check-out facilities. The REWE innovation project is also being celebrated at an international level: This year's "Future of European Commerce Award" goes to REWE Pick&Go in the "Digitalisation" category.
Chip magazine has recognised toom as the industry leader in the "digital service offering" in the DIY store and retail sector.
Digital stele and MarCO app
A good idea is catching on: More than 3,000 stores are already equipped with digital steles. Recently, brand messages can also be streamed on them. REWE merchant Ralf Stücken reports.
Christoph Eltze in conversation
Christoph Eltze has been CDTO of REWE Group for over six months. We spoke to him about the importance of effective IT for a retail company, the use of artificial intelligence and how technology can help create the best shopping experience.
REWE Group
Dr Daniela Büchel, Hans-Jürgen Moog and Peter Maly joined the Management Board of REWE Group on 1 January. The new Management Board is now complete.
Chatbot in the REWE app
After WhatsApp, REWE is taking the next step in the digitalisation of offer communication via social media: the "REWE Savings Assistant". This is a chatbot that communicates with users in the private message area of Instagram and informs them about new coupons in the REWE app every week, among other things.
toom is expanding its digital services and is now the first DIY store to send its brochures via WhatsApp.
App for REWE employees
Has the latest wine bill arrived yet? What's new in the REWE world? What does the perfect set-up look like? Questions like these will soon be answered quickly: thanks to the app for all REWE store employees.
REWE leaflet
After announcing that it would be the first major food retailer to discontinue printed flyers by summer 2023, REWE is now taking the next step in the digitalisation of its offers: From now on, customers can have the flyer of their favourite REWE store sent to their mobile phone - every Sunday via WhatsApp.
Dertour travel agencies
Do you remember? Around a year ago, the colleagues at Dertour Reisebüro launched their advice platform reise-spezialisten.com. Since then, a lot has happened to optimise the mix of personal advice and artificial intelligence (AI). All of this follows a consistent and successful digitalisation strategy.
Fulfilment tools
With fulfilmenttools, the REWE Group has a tech subsidiary that ensures that the goods are delivered from the warehouse to the customer once they have been ordered online. A task that only seems simple at first glance. In the background, this means providing various delivery options for the customer and finding the optimal route for the goods for the retailer.
Digital business models
In the second part of the series, we spoke to Paymenttools Managing Director Jens Kohnen about the advantages of having your own payment service provider.
New Chief Digital Officer
Joao Gonzaga has been appointed Chief Digital Officer (CDO) of DER Travel and Tourism Group with effect from 16 May 2022. As CDO, Joao Gonzaga will be responsible for the digitalisation of the European travel group, which currently operates in 16 countries, across all countries.
Digital business models
Commercetools, paymenttools and fulfilmenttools cover online shopping. We present one company every week. We start with commercetools.