
toom is expanding its digital services and is now the first DIY store to send its brochures via WhatsApp.
Food retailers have led the way, and now the DIY store sector is following suit: toom is the first DIY store to expand its digital service with immediate effect, offering its customers the option of receiving the weekly offers and promotions as a digital alternative via WhatsApp on their smartphone in addition to the classic print brochure.
Whether it's navigation, online shopping or paying at the till: all this and much more is now possible with a smartphone. Many people
are therefore starting to organise their everyday lives using a single device and bundling information in one place. Toom wants to respond to this need by offering brochures via WhatsApp. "With the expansion of our digital services such as 'Click & Collect' and the launch of the toom app, we have already taken important steps in the past to meet our customers in their digital world. We are therefore delighted to be taking a logical step forward with our WhatsApp service and offering our customers even more added value," says Stefanie Holl, Head of Cross Channel at toom. However, the printed brochure will continue to be an important part of the offer communication.
And this is how it works
Customers can use various contact options to start a WhatsApp chat with toom directly. They select their nearest store using their postcode and then receive the current brochure with the corresponding offers. A free weekly subscription is also possible: by clicking on "START", they are provided with the latest store offers every Saturday at ten o'clock. The subscription can be cancelled at any time by clicking on "STOP".
You can find more information here.
Both German and English comments appear here.
Saturday at 10.00 am is too late for advertising. Friday would be OK
Hi Peter, we also thought long and hard about the best time to send them out. Our newsletters and many other digital measures in the area of offer communication all start on Saturdays. For this reason, we also decided in favour of Saturday. However, I can see why Friday might be a more attractive day. I'll definitely take this on board and maybe we can do a little test here in the future