DE
  • DE
nach oben
nach oben
! Some contents of this article may appear in German.
Readingtime: 2 minutes
Veganuary at PENNY
Plant-based, versatile, delicious
by Claudia Grenzer (Film), Andreas Krämer (Text)

At a cookery event with food blogger rosakochtgruen, PENNY shows that a vegan lifestyle is varied, delicious and easy to prepare.

PENNY is setting an example for Veganuary: with its Food for Future own-brand products, the discounter offers one of the widest and most innovative ranges of vegan alternatives to animal products. "For PENNY, Veganuary is an invitation to our customers to make conscious choices in a simple and affordable way. We are proud to be able to show with our Food for Future products that a vegan lifestyle can be both diverse and delicious and is very easy to prepare," says Dr Jan Flemming, Head of PENNY Marketing.

Dr Jan Flemming, Managing Director PENNY Marketing & REWE Group Media Double-digit growth
In October 2020, PENNY was the first discounter in the German food retail sector to launch a vegan umbrella brand with Food For Future. Today, the Food for Future product range comprises around 140 items, which are available at the usual favourable prices. Direct alternatives to meat-based products are on a par in terms of price, meaning that the decision to go vegan is no longer a price decision for PENNY customers "More and more customers are opting for private labels that are comparable in quality but lower in price. Food For Future is also benefiting from this trend and we are experiencing double-digit growth in terms of both volume and revenue. Thanks to our long-standing and good relationship with our suppliers, we can not only plan quantities precisely together, but also offer favourable prices," continues Jan Flemming.

Impressions of the cooking event (Photos: Jennifer Braun)

Influencer and chef Rosa from @rosakochtgruen (Photo: Jennifer Braun) Vegan alternatives in the discounter next door
In vegan January, influencer and chef Rosa from @rosakochtgruen is offering inspiration with vegan dishes that are easy to cook using Food for Future products. PENNY and MitVergnügen hosted a cooking event on 11 January at the Kochfabrik in Cologne, where the chef and influencer cooked one of four vegan recipes that she developed together with PENNY from the Food for Future products for the first time. "I think it's great that vegan is no longer a niche and that you can easily buy vegan alternatives in the discounter next door. I'm really looking forward to experimenting with the Food for Future products and sharing new dishes with the community," says Rosa.

Every week in January, she will publish a vegan recipe on her channel that is easy to cook with vegan PENNY products. True to the motto: with the vegan variety of PENNY through the Veganuary!

 

Extensive selection of vegan alternatives all year round

PENNY is also committed outside of Veganuary. With its own Food for Future brand, the discounter therefore offers an extensive selection of vegan alternatives to animal products all year round. The plant-based alternatives range from vegan fish and meat products to alternative dairy and cheese products - a vegan diet is colourful, delicious and anything but boring. The product range is designed to fulfil the needs of customers as well as the demands of the usual low discount prices.

With Food for Future, we have a real alternative that is not only quick and easy to prepare, but is also varied and delicious.

Here you can find more information about PENNY's commitment to Veganuary and the extensive range of vegan Food for Future products.

My comment
Comment
Discussion rules
Related articles
REWE in Veganuary
"Many dishes are already vegan anyway"
In the Veganuary, REWE wants to convince flexitarians to simply try out plant-based alternative products. In the one_Interview, Anja Corvin, ecotrophologist and REWE nutrition expert, explains how to take the first steps towards a vegan diet.
3
World Vegan Day
More and more people are open to plant-based alternatives
In a recent GfK survey commissioned by REWE to mark World Vegan Day on 1 November, 57.5 per cent said they had already bought these products. And more importantly, just under 27 per cent said that they replace animal products with plant-based alternatives several times a week.
Albert Schweitzer Foundation
The best vegan supermarket in 2023 is REWE
REWE stores take first place among supermarkets in the Albert Schweitzer Foundation's Vegan Ranking 2023.
Plant Base is at the start
Plant-based can be so delicious!
REWE's "Plant Base" shows on social media how enjoyment, fun and a plant-based diet can go together. Our trainees Lucas and Olivia are right in the middle of it. We introduce the "Plant Base".
Organic, vegan, fair and in paper
The new addition to REWE's chocolate shelf
As a food retailer, REWE has secured the exclusive rights to the four chocolate bars from start-up NuCao for one year. The more sustainable chocolate variant in the flavours Roasted Hazelnut Butter, Almond Butter & Sea Salt, Salted Caramel and Crisp & Crunch was developed in close cooperation with REWE and Naturland.
Green city plant in the Berlin neighbourhood
REWE opens first fully plant-based supermarket
The "REWE voll pflanzlich" store on Warschauer Brücke in the Friedrichshain district offers more than 2,700 vegan products. After more than 3,800 stores offering everything from organic vegetables to cheese and meat, this is REWE's first vegan store. Experience the new store here in our film.
7
Veganuary
BILLA sets an example for plant-based foods
BILLA is setting new industry standards when it comes to plant-based foods. One highlight is the mushroom-based salmon fillet, which is produced using a 3D printing process and is available at BILLA PFLANZILLA for the first time in a supermarket.
REWE in Veganuary
"Many dishes are already vegan anyway"
In the Veganuary, REWE wants to convince flexitarians to simply try out plant-based alternative products. In the one_Interview, Anja Corvin, ecotrophologist and REWE nutrition expert, explains how to take the first steps towards a vegan diet.
3
World Vegan Day
More and more people are open to plant-based alternatives
In a recent GfK survey commissioned by REWE to mark World Vegan Day on 1 November, 57.5 per cent said they had already bought these products. And more importantly, just under 27 per cent said that they replace animal products with plant-based alternatives several times a week.
Albert Schweitzer Foundation
The best vegan supermarket in 2023 is REWE
REWE stores take first place among supermarkets in the Albert Schweitzer Foundation's Vegan Ranking 2023.
Plant Base is at the start
Plant-based can be so delicious!
REWE's "Plant Base" shows on social media how enjoyment, fun and a plant-based diet can go together. Our trainees Lucas and Olivia are right in the middle of it. We introduce the "Plant Base".
Organic, vegan, fair and in paper
The new addition to REWE's chocolate shelf
As a food retailer, REWE has secured the exclusive rights to the four chocolate bars from start-up NuCao for one year. The more sustainable chocolate variant in the flavours Roasted Hazelnut Butter, Almond Butter & Sea Salt, Salted Caramel and Crisp & Crunch was developed in close cooperation with REWE and Naturland.
Green city plant in the Berlin neighbourhood
REWE opens first fully plant-based supermarket
The "REWE voll pflanzlich" store on Warschauer Brücke in the Friedrichshain district offers more than 2,700 vegan products. After more than 3,800 stores offering everything from organic vegetables to cheese and meat, this is REWE's first vegan store. Experience the new store here in our film.
7
Newsletter