The first BIPA shop in Romania has a sales area of around 320 m² with a modern shop layout concept and offers customers an attractive shopping experience. The range includes over 13,000 products from the beauty, body care, health and household sectors as well as over 25 well-known make-up brands, including the own brand Look by BIPA. The shop also offers a wide range of own-brand products tailored to the needs of consumers.

"The opening of the first BIPA shop in Romania is an important milestone for us and a strategic step in our international expansion. Our goal is to offer Romanian consumers a modern drugstore concept with a wide range of products," says Martin Gaber, Managing Director of BIPA Romania.

Photo: © BIPA/Fortmüller The opening of the first shop is the starting signal for BIPA's expansion in Romania. The plan is to open 20 to 25 shops a year by 2026. After Austria and Croatia, Romania is the third country in which BIPA is active.

With 45 years of experience in specialised drugstore retail, BIPA is one of the leading drugstore retailers in Austria and a major player in Croatia. Around 3.3 million loyal customers count BIPA as their favourite brand. in 2025, the company exceeded the EUR 1 billion revenue mark in Austria and Croatia - driven by strong, consistent growth in recent years.

"BIPA's expansion in Romania is a strong signal for our positioning in Central and Eastern Europe. Thanks to the close cooperation and combined expertise of our colleagues at PENNY Romania, BIPA was able to prepare its market entry in the best possible way. With a clear growth strategy, we will offer customers in Romania the quality and variety that BIPA has stood for for decades," says Marcel Haraszti, Management Board member of REWE International AG, describing the expansion step.