The REWE Group can look back on a successful financial year 2025 despite difficult conditions. The company exceeded 100 billion euros in total external revenue for the first time, with revenue growth of 4.0 percent. The key drivers were investment in tangible added value for customers, its broad international positioning and further increasing economic stability.
A consistent focus on customers is part of the REWE Group’s DNA and also showed its strength in 2025. “Our 380,000 employees and our retailers have demonstrated remarkable motivation for our customers every day in this environment. We have worked very hard in all business segments to provide the ideal offers and optimum services for our customers,” said REWE Group CEO Lionel Souque. “And we are proud of having passed the 100 billion euro mark in revenue for the first time in this challenging financial year. This shows the trust that millions of customers in Europe place in us, and the strength of our business model.”
„The fact that we have managed to break through the 100 billion euro sales barrier for the first time in this challenging financial year makes us proud.“ Lionel Souque, CEO of the REWE Group
Financial year 2025 was shaped by a high level of competition, rising costs and persistent consumer restraint. “As we announced last year, we expected temporary subdued earnings development in 2025. This was due to factors including our targeted investment in our future viability and our long-term profitable growth with the planned launch of our own customer loyalty program in Germany,” said REWE Group CFO Telerik Schischmanow. The result from operations before the financial result was over 1.5 billion euros in 2025.
REWE achieved encouraging year-on-year growth of 3 per cent in the competitive food retail sector, while PENNY Germany held its ground in the intense discounter price war with growth of 0.7 per cent. International business delivered particularly dynamic performance, with a revenue increase of 4.7 per cent for the Retail International segment.
The REWE Group’s cooperative retailer model remains one of its key success factors. The 1,620 independent REWE retailers increased their revenue by 7.2 per cent to 20.4 billion euros in financial year 2025.
The DERTOUR Group remained on its growth path in 2025 with an increase of 18.0 percent to 10.8 billion euros in invoiced revenue, fuelled by growth in all markets. DERTOUR operators achieved a further increase in bookings and boosted customer numbers by 4.5 percent in Germany on the back of
the successful previous year. There was particular demand among German travellers for good value destinations and top-quality all inclusive holidays. The share of bookings for 5-star hotels grew by a significant 39 per cent.
Photo: © Marc Bright
The REWE Group consistently maintained its long-term growth trajectory and continued its investment campaign with 2.5 billion euros in 2025. The main focus was on forward-looking issues, such as further developing digital and technological solutions, expanding efficient structures and the ongoing modernisation of stores. The objectives of these measures is sustainable and profitable further development for the REWE Group along with tangible added value for customers. Souque continued, “Whether offers, services or innovations – our customers are at the heart of everything we do. Every euro they spend with us should be worth it. We cater to all their specific lifestyles, wishes and needs.” The REWE Group’s new loyalty programs are a visible result of this consistent focus.
Both REWE Bonus and the PENNY app far exceed expectations soon after their launch. More than 18 million users have now signed up for the loyalty programs. An integrated payment function was also added to REWE Bonus in 2025.
The figures show that the REWE Group is on very robust financial footing even under challenging conditions. “We benefit from our consistently stable and extremely solid financial positioning even in economically challenging times,” said Schischmanow,“ which is also reflected in the capital market. We are a sought-after sound investment opportunity.”
Its strong customer focus and solid financial base put the REWE Group in a position to consistently seize opportunities and resolutely continue on its growth trajectory.
Photo: © Marc Bright