"Every petrol station location has different opportunities, but also different challenges when it comes to developing its shop business. At Lekkerland, we offer modular and customised solutions that enable individual entrepreneurs and SMEs as well as large petrol station companies to set up their shop business successfully and profitably. Fresh + Tasty is an example of this," says Wolfgang Cezane, Vice President Mittelstand & Einzelunternehmer Tankstelle at Lekkerland.

"The growing demand for snacks and baked goods for immediate consumption or to take away offers petrol stations opportunities for growth. However, it goes hand in hand with high demands in terms of quality and variety. With Fresh + Tasty, we provide operators with comprehensive support in meeting these requirements and utilising the opportunities," adds Fabian Schinke, who is responsible for Lekkerland's food service business as Director Category Foodservice.

The services that Lekkerland offers as part of the modular concept include product range composition, marketing, training, price calculations and support with campaigns and promotions. A clearly defined product range with attractive and varied recipes ensures a customer-orientated and appealing food service offer. Prices can be calculated very well through analyses, which leads to greater profitability and sales growth.

The concept can be modularly adapted to the size of the shop and is suitable for bistros in larger car dealerships as well as smaller roadside petrol stations.

Lekkerland introduced Fresh + Tasty in 2019 and has been continuously developing it ever since. In addition to face-to-face training, the concept now includes an online platform where customers can access learning videos and training courses anytime and anywhere.