REWE is expanding its own-brand range with the new REWE PWR brand. Eight products are now available nationwide: six protein bars, one whey protein and one clear whey protein. With PWR, REWE is capitalising on the growing importance of a protein-rich diet, physical activity and the desire of many people to maintain their performance – in sport, at work and in everyday life.
More and more people are paying attention to a balanced diet and looking for straightforward products that can be easily incorporated into their daily lives. Protein-rich foods play an important role for many consumers, whether in relation to sporting activities, their working lives or when they’re on the go. The name PWR stands for ‘Power’ – minimalist, modern and focused on the essentials.
The brand is aimed at athletes and fitness enthusiasts for whom progress and performance are key priorities. It is also aimed at people with active lifestyles who want to stay fit, eat healthily and are looking for simple, hassle-free solutions that fit into their lives. REWE PWR supports them with products that combine functionality, taste and practicality for everyday use.
“With REWE PWR, we’re offering our customers protein-rich products that combine taste, quality and suitability for everyday use. The new own-brand range adds a growing product category to our portfolio, one that is becoming increasingly important for many people who are mindful of their diet,” says Christian Üffing, Head of Purchasing for Health and Beauty at REWE.
The products are ideal as a snack on the go, after a workout or as part of a balanced diet.
With REWE PWR, REWE is further expanding its activities in the field of high-protein nutrition. The brand is designed for the long term and will be gradually expanded to include further products. REWE’s aim is to provide customers with suitable options for different life situations and to incorporate current nutritional trends into its own-brand range.
