30 years of Ja! Naturally
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
Interview with Alexander Müller
From "Kommissbrot" to ciabatta: In an interview with one_Gesper, plant manager Alexander Müller recalls the milestones in the 120-year history of the Glockenbrot bakery and describes the trends that define the business today.
Joint private label "REWE Geheimzutat"
Tim Mälzer and REWE are joining forces: from the beginning of April, the "REWE secret ingredient" with salad dressings, sauces and seasoning pastes will be available in all REWE stores in the north as well as in all REWE Centre stores nationwide and from the REWE delivery service. In the run-up to the launch, there was a test with colleagues, retailers and store managers. You can find out how the new private label was received here.
Fruit and vegetables
The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.
Collaboration with TV chef
Although delicious cooking is actually easy, many people associate it with challenges. But there is a remedy, because now the flavour guarantor is coming into play: Tim Mälzer. In future, the TV chef and REWE will be wielding the wooden spoon together.
Fire at Wilhelm Brandenburg
Shock in the early evening: A warehouse is on fire at the Wilhelm Brandenburg plant in Gäufelden. Fortunately, there is only material damage - thanks to the numerous helpers.
Interview with Marcel Weber
Marcel Weber, head buyer for REWE store brands, reveals the challenges currently facing the supply of goods, why free riders are fuelling inflation and what REWE Group is doing to combat these and the bottlenecks in the supply chain.
Interview with marketing directors
For the first time in several years, the market share of private labels in the food retail sector has increased again. We spoke to the heads of marketing at REWE, PENNY and Toom about the importance of private labels.
Interview with Clemens Bauer
With brand awareness of 92 per cent, ja! has a unique position in the world of private labels. To mark the brand's 40th birthday, we spoke to Clemens Bauer, Director Marketing & Media at REWE, about charming commercials, more colour on the packaging and customer expectations.
Interview Charlotte Rosendahl
Is it really what it says on the tin? Is the quality of the private label convincing in the long term? What to do if customers are dissatisfied? These are questions that Charlotte Rosendahl and her team deal with on a daily basis. In an interview with one_Interview, the Head of Quality Management (QM) explains why she gets on the nerves of suppliers and sometimes even the purchasing department out of conviction, how to ensure that private labels remain glamorous and how a tasting app will help in the future.