Expansion of the own-brand range
REWE is expanding its own-brand range with the new REWE PWR brand. Eight products are now available nationwide to start with: six protein bars, one whey protein and one clear whey protein. With PWR, REWE is capitalising on the growing importance of a high-protein diet, physical activity and the desire of many people to maintain their performance – in sport, at work and in everyday life.
REWE Quermann in Bielefeld
For Ines and Rainer Quermann, plant-based protein products are a matter close to their hearts and they regularly surprise their guests (as they call their customers) with them.
Nutrition of the future
According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and a daily companion to our customers, we are working hard to meet this challenge.
Some persistent myths surround the topic of plant-based protein sources. For example, the belief that protein supply is critical in a plant-based diet because animal products are considered important sources of protein. But how much truth is there behind this?
Clément Tischer on the food of the future
In view of climate change and the growing world population, it is becoming increasingly important to transform the food system. Innovative product ranges such as alternative protein sources are the speciality of Clément Tischer, Head of FoodTech at REWE Group. Here he shares his thoughts on the necessary nutritional turnaround.
Nutrition of the future
As one of the largest retail companies in Europe, we see it as our responsibility to play an active role in the nutrition of the future. This includes a long-term expansion of the plant-based range in our markets as well as innovative FoodTech solutions. We have set out on this journey - and are working on a holistic protein strategy. A process in which many areas of the company are involved. But politics is also in demand.