From autumn 2026, REWE will be introducing up to 200 Alnatura products nationwide. The partnership will strengthen the already extensive range of organic products, increase the appeal to customers with an affinity for organic produce, and underpin REWE’s claim to offer the largest range of organic products in the German food retail sector. At the same time, REWE is committed to reliable and fair partnerships to support organic farming.
REWE is systematically expanding its range of organic products and has entered into a new partnership with Alnatura to this end. From mid-October, up to 200 products from the renowned organic brand’s dry goods range will be available in REWE stores nationwide. This expansion complements the existing range of own-brand and branded products and strengthens REWE’s position as an attractive shopping destination for consumers who value a wide selection of organic products.
Organic is one of the most significant growth categories in the German food retail sector. Even in a market environment characterised by inflation and increasing price sensitivity, demand for organic products remains high and is reflected in positive sales growth. REWE is responding to this trend and is continuously investing in the expansion of its product range.
With Alnatura, one of Germany’s best-known organic brands will perfectly complement REWE’s existing organic range. The brand enjoys high brand awareness, is highly trusted by consumers and regularly tops popularity rankings. The partnership creates additional choice for customers and appeals in particular to those specifically seeking established and trustworthy organic brands. The aim is to offer the right selection of organic alternatives to suit every need, taste and budget. At the same time, the expansion of the product range enhances the appeal of REWE stores for the relevant target groups.
As part of the partnership, a clearly defined organic brand section is being created in the shops, with Alnatura as the anchor brand. The products are presented together with other established organic brands and vegan products. Bringing together around 195 products improves the visibility of the range and makes it easier for customers to find their way around whilst shopping.
Furthermore, the new product range structure helps to further enhance the entire organic segment and tap into additional growth potential for the category.
The partnership also reflects REWE’s long-term commitment to promoting organic farming. Reliable and fair partnerships throughout the value chain are a key prerequisite for promoting sustainability in organic farming and providing producers with planning certainty.
„Alnatura is a highly renowned organic brand in Germany. Its products are the perfect complement to our already extensive range of organic products, comprising both our own-brand and third-party items.“ Daniel Kniel, Managing Director of REWE Group Buying.
By bringing Alnatura on board, REWE is therefore not only creating added value for customers, but is also contributing to the further development of the organic market in Germany. “Alnatura is a highly renowned organic brand in Germany. The products are the ideal complement to our already extensive range of organic goods, comprising both our own-brand and branded items. This will make our stores even more attractive to our customers who are keen on organic products. Furthermore, through this partnership, we are reinforcing our commitment to strengthening organic farming through reliable and fair partnerships,” says Daniel Kniel, Managing Director of REWE Group Buying.