World Vegan Day
In a recent GfK survey commissioned by REWE to mark World Vegan Day on 1 November, 57.5 per cent said they had already bought these products. And more importantly, just under 27 per cent said that they replace animal products with plant-based alternatives several times a week.
REWE store brands
REWE is ahead in the vegan segment - especially thanks to REWE store brands. Our REWE own-brand experts know who is going vegan and with what motives, how the range has developed and what prospects it has ahead of it.
Veganuary
It's a different kind of price campaign: instead of discounts in euros and cents, REWE is showing the climate benefits of vegan products for the first time - and demonstrating how easily customers can improve their personal carbon footprint.