The first stop on our country tour through Europe takes us to Austria: the land of mountains, hospitality and, of course, Wiener Schnitzel. Join us in the Alpine republic and discover how the REWE Group family lives diversity, innovation and co-operative cohesion in the region.
Anyone who knows Austria knows that food is synonymous with enjoyment here. From hearty roast pork to Sachertorte and Kaiserschmarrn - there is something for every taste. Our market portfolio in Austria is just as diverse as the cuisine. Our high quality standards, proximity to our customers and team spirit are always at the forefront.
If you had to describe Austria in 3 words, what would they be?
Multifaceted mentality, nature, history
What characterises Austria for you?
High quality of life and diversity - from the Wilder Kaiser to Lake Wörthersee to the Wachau, from Kässpätzle to Kaiserschmarrn, from modern art to Mozart.
What do you love about Austria?
The great variety of cuisine, culture and nature in a small area.
In the region, BILLA, BILLA PLUS and PENNY are reliable partners for daily shopping, while ADEG ensures personal proximity, with retailers who run their stores with passion and heart. Together, they create a range that meets the needs of customers: from the tried-and-tested standard range to regional specialities and everything that belongs in a real snack box.
Johannes Greller, Managing Director PENNY Austria
If you had to describe Austria in 3 words, what would they be?
Cosy, warm, patriotic
What was your personal highlight in Austria?
In spring, from the ski piste in the mountains straight to the bathing lake, including a swim on the same day.
Why do you like working in Austria?
The people are characterised by their natural serenity, tradition and attachment to their homeland, mixed with regional ties - from the metropolis to the mountain village. This makes working in Austria incredibly varied despite its size.
BILLA Pflanzilla in Vienna shows just how innovative retail can be. With over 3,000 products and up to 600 customers a day, the market is a place where trends, indulgence and modern shopping come together.
And if you want to style yourself for Vienna's nightlife after a shopping spree and a visit to the coffee house, head to BIPA. The leading drugstore chain for skincare, cosmetics and lifestyle has been impressing shoppers since 1980 with its wide selection and numerous own brands.
Florian Klein, Managing Directors ADEG
If you had to describe Austria in 3 words, what would they be?
Diverse, wonderful and sometimes unfathomable
What do you love about Austria?
The people - tough and sometimes cool on the outside, cooperative and trusting on the inside. With the necessary commitment and closeness to people, anything is possible here!
Why do you like working in Austria?
Born, raised, grown up - I appreciate and love the country and the people.
Curious to find out more? Then join us on this journey and find out what else Austria has to offer. From delicious regional recipes to the most important do's and don'ts of Austrians and authentic insights into the everyday life of our local employees.
There will be more here in one in the coming days. Check back from time to time and become part of our country trip!
