We are constantly on the lookout for fresh ideas - in all the countries where we are at home. Our goal? To give our customers a really good feeling when shopping!
Each of our markets has its very own regional character, characterised by what is important and well received locally. In Austria - more specifically in Vienna - for example, we are particularly proud of our pioneering role in plant-based products. With an exclusively plant-based range and over 3,000 products, our BILLA PFLANZILLA is unique in Austria. The film shows what we mean by this.
By the way: the store was named after the strongest vegetarian in the jungle: the gorilla.
BILLA PFLANZILLA
Mariahilferstraße 38 - 48
1070 Vienna
3.000 plant-based products
200 square metres
Highlights: Stations with loose, unpackaged goods, including a tap bar for beer in returnable bottles
