2024

one Magazin
December 2024
Strategy
REWE Group
New benefit programmes from REWE and Penny
REWE and Penny reward their customers with customised offers - individual and targeted. The new digital benefits programmes, which were launched on 29 December 2024, are based on data-based approaches and innovative technologies.
Strategy
REWE To Go in Koblenz
Premiere: Cashierless at the main station
In future, travellers, commuters and local residents will be able to buy snacks and drinks at Koblenz main station seven days a week. The unmanned REWE To Go, which Lekkerland has opened in the station, offers this option.
Work & Life
The one_Team wishes you a Merry Christmas!
Christmas x 21
Christmas is just around the corner - a good time to celebrate our international community. We are there for our customers in Germany and 20 other European countries with our stores, travel agencies and warehouses, both bricks-and-mortar and online.
Strategy
Travel summer 2025 with the DERTOUR Group
Incoming bookings at record level
Guests are booking very early and with pleasing stability, affordable luxury remains a trend - this is the positive conclusion of the DERTOUR Group. With 12,000 hotels, the summer portfolio has been geared towards the strong demand. Further good news: DERTOUR Group's hotel division continues to grow and travel agencies remain the strongest booking channel.
Responsibility
Help for Haiti
"I want to start a company to help my country"
Magdala, Rubens and Erlineda are inquisitive young people with hopes and dreams for the future in a country that currently leaves little room for dreaming and hoping: Violence and chaos reign in many parts of Haiti. Kindernothilfe's educational scholarships for Madgala, Rubens, Erlineda and around 240 other young Haitians provide a narrow path out of poverty and hopelessness. They are financed by donations from REWE Group and its employees.
Responsibility
Conveyor penny
PENNY shows "Wonderful World
Since the start of the Förderpenny campaign, 300,000 children and young people have been supported with six million euros.
Industry
Excellent wines
Cologne wine cellar is wine merchant of the year 2025
Industry Oscar for the Cologne wine cellar, which has now been honoured with the coveted title of "Wine Retailer of the Year 2025".
Industry
Lekkerland Smart Stores in Kamen and Mönchengladbach
Load quickly, pause at leisure
Lekkerland recently launched two unmanned convenience stores in NRW, both of which are supported by artificial intelligence (AI).
Congratulations!
The jubilarians in January
These are the REWE Group's jubilarians in January.
Responsibility
REWE Group Star
"Beacons of society"
Whether it's animal welfare, beekeeping or firefighting walls for firefighters' kids: the winning teams of this year's REWE Group Star competition for young talent have developed exciting projects to make a lasting difference.
Strategy
DERTOUR Hotel Division
Further investment in the Aldiana club brand: Exclusive resorts acquired in Italy and Spain
A new club in Calabria will be part of the Aldiana programme from summer 2025. Ownership of the Aldiana Club in Andalusia is transferred.
Responsibility
Christmas dinner for the needy
"This event grounds me anew every time"
Every year, the REWE Group invites people from Cologne who are not doing so well to a Christmas dinner in the fine Gürzenich ballroom. For organiser Christian Pagano, this is a matter close to his heart every year. And for the employees who volunteer to help, it's an experience they won't soon forget.
Responsibility
nahkauf helps children in need
With heart and soul for 15 years
In its anniversary year, nahkauf remains true to its good tradition and donates 300,000 euros to Bild hilft e.V. "Ein Herz für Kinder". The most efficient fundraisers among the nahkauf retailers were there live in Berlin when the sum was announced in front of an audience of millions.
Entertainment
Films & Co. in December
Cinema in the course of time
Film is always a game with time. In "The Outrun", director Nora Fingscheidt assembles the story of her protagonist from memories. In "Here", legendary director Robert Zemeckis observes a single place over millions of years. The work of director Wim Wenders spans more than 50 years. He has picked out his ten favourite feature films for the "Best of Wim Wenders" DVD box set.
Strategy
REWE Group jubilarians
6.186 years of service honoured
It's another record figure: all those celebrating anniversaries at REWE Group's Central locations who were honoured in Cologne at the end of November had a combined total of 6,186 years of service.
Responsibility
Plant Base
REWE honoured with V-Label Award
Success at this year's V-Label Awards: REWE won the award in the spreads and dips category with its own-brand product "Rewe Beste Wahl Hummus mit Pinienkernen".
Responsibility
Supply Chain Due Diligence Act
"The law depends on everyone going along with it"
In this interview, our Human Rights Officer Nicola Tanaskovic explains how we implement the law, why employees play an important role in this and how she assesses the current political discussions surrounding the LkSG.
Strategy
REWE International AG
Supervisory Board extends Management Board contracts until the end of 2028
The contracts of REWE International AG Management Board members Marcel Haraszti and Michael Jäger were extended early by the Supervisory Board until the end of 2028, thus confirming the confidence in the successful work of the REWE International AG Management Board team. The contract of Espen B. Larsen, who took over responsibility for the full-range business in Eastern Europe (BILLLA, IKI) at the beginning of 2021, was already extended last year and runs until the end of 2026.
Entertainment
Christmas film 2024
"I come from out of the trade; I have to tell you it's REWEihnachtet very much!"
We would like to ring in the pre-Christmas season with a modified classic poem and express our sincere thanks to all employees from all Business Areas in Germany and abroad for their outstanding work and extraordinary commitment to REWE Group!
Strategy
Personal details
Supervisory Board of REWE-ZENTRALFINANZ eG focusses on continuity
Groundbreaking personnel decisions in the Supervisory Board of REWE-ZENTRALFINANZ eG (RZF), the parent company of REWE Group: In the interests of the company's continuous development, the Management Board contracts of Daniela Büchel, Peter Maly and Hans-Jürgen Moog will be extended early until the end of 2028. In addition, Erich Stockhausen, who has been a member of the Supervisory Board since 2006, will step down as its Chairman in the summer of 2025 after ten years. It is planned that his colleague and close companion Stefan Lenk will then take over as Chairman in June 2025.
People
Who's coming, who's going
Personnel in December
Personnel December
Work & Life
Inclusion in the REWE Group
"Equal opportunities exist"
What Nico Schmücking and Leon Basic have in common is that they both contribute to making REWE Group more diverse, inclusive and open. Here they explain why this is a win-win situation for everyone.
Work & Life
Inclusion Award
"Every person has unique talents"
Düsseldorf-based REWE merchant David Hegemann received the Inclusion Award for Business. He is a pioneer, but by no means the only one to stand up for employees with disabilities.
Responsibility
Employee donation project
Sleuths in the fight against poaching
It has become a matter close to the hearts of DERTOUR employees: the Endangered Wildlife Trust (EWT) sniffer dog project to protect wild animals in southern Africa. The colleagues support the training of the furry friends with great donations. We spoke to Tammy Baker, Business Development Officer at EWT, about the incredible performance of the dogs and the importance of the project.
Work & Life
Neurodivergence
"Not disorders, but variations of the brain"
She had long wondered whether there was something "wrong" with her. She only received a diagnosis as an adult: since then, REWE digital employee Mira Teubner has been promoting knowledge and understanding of the inclusive topic of neurodivergence. In this interview, she explains what she loves about this concept and why it is valuable for work teams.

one Magazin
November 2024
Responsibility
Violence against women
Offers of help for colleagues
To mark the International Day for the Elimination of Violence against Women, we take a look at the support REWE Group offers its female employees.
Jubilee:inside
Congratulations!
These are the REWE Group's jubilarians in December.
Work & Life
Apprentice at REWE Far East
"Vocational school subject Mandarin"
To see the world and get a good education: These were Anton Schaller's wishes for his future after leaving school. As an apprentice at REWE Far East in Hong Kong, he was able to harmonise the two. He explains how here.
Work & Life
Young retailers in the North region
"They are our future"
Following the successful premiere in Cologne, the young businesspeople organised in the REWEformer Unternehmerkinder Netzwerk (R.U.N) recently met in the northern region for an intensive exchange.
Responsibility
PENNY and the Berchtesgadener Land dairy
The builders of the future
For years, PENNY has consistently and successfully positioned itself as the discounter in the neighbourhood. It is therefore more than obvious that PENNY also wants to be a good neighbour for local agriculture. After all, the major challenges can only be overcome by working together - including with customers. One such project is Zukunftsbauer. Find out more here.
Service
one_Advent calendar 2024
Pre-Christmas joy with one
The time has come: our virtual Advent calendar 2024 has started. Every day we hide new, great surprises behind the doors.
Responsibility
"engage - people & planet"
DERTOUR introduces new labelling for more sustainable products
The DERTOUR Group is now labelling more sustainable offers from its tour operators DERTOUR, ITS and Meiers Weltreisen with the new "engage - people & planet" label. Head of Sustainability Laura Steden tells us what is behind the label, why it makes sense and what the future plans are.
People
Award for Charlotte Ehl
"Incredibly intense experience"
HR expert Charlotte Ehl is one of the ten winners of this year's "Goldener Zuckerhut" foundation prize for young talent. The 28-year-old received the honour in Berlin; one of the first to congratulate her was REWE Group CEO Lionel Souque.
Responsibility
Donations for aid projects
Travelling stress becomes a good cause
Train delays and flight cancellations on business trips can be put to good use for scholarships for Haitian students and the fight against rhino poaching. The donation of 60,000 euros for aid projects supported by the REWE Group is an impressive demonstration of how this can be done.
People
Personnel in November
Personnel in November
+++Advertisement+++
We are B Corp certified!
The Bonduelle Group received B Corp certification in nine countries in October. The DACH countries achieved 88.7 points in the first audit process.
Strategy
KNP becomes STEPs
"Definitely an improvement"
As part of the pilot project, the first employees held development discussions with their senior managers based on the new STEPs concept. Three of them shared their experiences with us.
Service
Jubilee:inside
Congratulations!
These are the REWE Group's jubilarians in November.
Responsibility
V-Label Award
Vote for PENNY & REWE now!
REWE and PENNY are on the shortlist for this year's V-Label Award with a total of seven products and three own brands. The awards are presented by ProVeg e.V., a nutritional organisation that campaigns for a change in global nutrition.
Work & Life
Alternative recruiting channels
Off the beaten track
13 colleagues have started their careers at PENNY Süd. We attended the launch of the partial qualification programme in Munich and spoke to candidates, store managers and political supporters about the benefits of the project.
Strategy
Germany ticket
FAQs and click guide
REWE Group (participating REWE Combine companies and REWE retailers) subsidises the Deutschlandticket and offers it as a job ticket. Here you will find answers to the most important questions and instructions for the ordering process.
Entertainment
Films & Co. in November
Children, church, guns
Nowadays, film stories can no longer do without women in leading roles. Even in the Vatican, they are modestly at the centre, as "Conclave" proves. In Jacques Audiard's transgender gangster musical "Emilia Pérez", a feared drug baron fulfils his dream of living in a woman's body. And Saoirse Ronan rushes through London in a hail of bombs as a courageous mother in "Blitz".

October 2024
Thema des Monats 10 Jahre Lieferservice
Responsibility
Pride Champion
REWE Group recognised as an LGBTIQ+-friendly employer
Almost full marks for diversity: the Uhlala Group has once again honoured REWE Group with the Pride Champion employer seal in gold. The award recognises REWE Group's open and inclusive corporate culture.martina Weinhold, national DITO spokesperson, explained the background.
+++Advertisement+++
Perfect price and performance
rowenta celebrates "50 years of hoovers" in 2024. And to mark this anniversary, the traditional German brand is presenting the City Space hoover - the compact solution in the entry-level price segment.
Responsibility
Plant base
Protein kick from plant power
Many people believe that protein supply could be critical in a plant-based diet, as animal products are regarded as important sources of protein. But is this really true? Nutritionists Miriam Plogmann, Head of Quality Management Fresh/Frozen, and Pia Thies, Junior Quality Manager, explain how a varied plant-based diet can provide all the protein you need.
Responsibility
How the first "REWE voll pflanzlich" runs
Fresh creams and French rolls are a big hit
The first interim results of our "REWE voll pflanzlich" store in Berlin are impressive: An average of 5,500 customers do their weekly vegan shopping there, and there are already some real favourites: The absolute favourites are baked goods, freshly made creams and sandwiches.
Responsibility
Diabetes campaign
"Take the disease seriously right from the start"
To kick off REWE Group's diabetes campaign, three affected colleagues told us how they deal with diabetes - some of them for decades - which requires planning, attention and discipline on a daily basis. Their tips: a healthy diet, plenty of exercise, socialising with like-minded people - and optimism.
Responsibility
Charity campaign by REWE and nahkauf
Tafeltüten: Donation result increased
REWE and nahkauf conclude the traditional "Filling plates together" campaign with an increased donation result of 1,162 tonnes of food compared to the previous year. For a fortnight, the stores had called on customers throughout Germany to donate six selected items to the food bank in their local community. REWE itself donated 200,000 euros worth of food.
Responsibility
Diabetes Action Week
"A healthy lifestyle prevents the disease"
To mark World Diabetes Day on 14 November, we ask the following questions in advance: What is diabetes? Where does it come from? How can you fight it? And how do employees deal with the disease in their day-to-day work? Answers are provided by occupational physician Dr Claus Goth and Scott McDonald, representative for the disabled.
Responsibility
Plant Base: Olivia Kopitzki
"I absolutely love cooking"
Our apprentice Olivia Kopitzki has been part of the "Plant Base" together with Lukas Metzger since the end of August. On Instagram, they show how simple and delicious a plant-based diet can be. We spoke to the 19-year-old about what she particularly likes about Plant Base and whether her diet has changed as a result of her new role.
Responsibility
Plant Base: Lukas Metzger
"Bringing people closer to a plant-based diet"
Since the end of August, our apprentice Lukas Metzger has been active on Instagram together with Olivia Kopitzki as part of the Plant Base for REWE. We spoke to him about how he came to take on this role, how those around him have reacted and which vegan dishes he serves.
Responsibility
Two years of BILLA PFLANZILLA
Austria loves plant-based flavours
BILLA PFLANZILLA, the flagship project of BILLA's plant-based strategy, is in a celebratory mood: Europe's first purely plant-based store of a traditional food retailer is celebrating its second anniversary. Customers can find over 3,000 purely plant-based products here.
Responsibility
Retail International
How we save food
BILLA, PENNY, BIPA and ADEG rely on numerous initiatives and partnerships to rescue unsold food. Thousands of tonnes of food are given a second chance in fruit and vegetable bags, at charitable organisations or processed into animal feed. We show how food waste is avoided in Austria and what impact this has on the climate.
Work & Life
Alexandra Richber
In good hands with REWE
"You did your A-levels and you're learning to be a shop assistant?" Alexandra Richber had to listen to this question, an expression of incredulous amazement, several times. But she was not deterred. Today, she runs two REWE stores as a self-employed saleswoman.
Responsibility
REWE
Sport unites: inclusion mobile has been launched
The Inclusion Mobile made its first stop in Bad Hersfeld at the end of September. Visitors were given the opportunity to discover the diversity of inclusive sport and try it out for themselves. Celebrity ambassador is para-athlete Niko Kappel. You can find out what's behind the campaign here in the film.
Work & Life
Interview with works council member Antje Brückner
"Everyone wins with this project"
Antje Brückner accompanied the partial qualification programme as a representative of the works council. Here she explains why she was enthusiastic about the project, where the works council can support participants and store managers and what tips she has for interested "imitators".
Service
Who's coming, who's going
Personnel in October
REWE Group personnel in October
On-top revenues
In the lip care season with the Labello bestsellers
Do you want to give lip care even more momentum in your market? then secure on-top revenue in the lip care season with the Labello bestsellers!
Entertainment
Films & Co. in October
Documented history
Documentaries have long since ceased to be a marginal phenomenon in cinema. In "Dahomey", director Mati Diop captures the repatriation of stolen art to Benin in an unusual way and was honoured with the Golden Bear for her work. "Riefenstahl" by Andres Veiel may have screened out of competition in the Venice competition, but the filmic treatment of Leni Reifenstahl's estate made waves. If you feel like escapism after so much documented history, you can let yourself fall into the eight-part, guaranteed fictional reality of Batman's supervillain "The Penguin" on Sky/WOW.
Work & Life
Katharina Oriwall
"Inexperienced candidates can become reliable employees"
As an HR expert at the Recruiting Centre North, Katharina Oriwall attaches great importance to finding a common thread in the CVs of new employees. She adapts her expectations for the partial qualification project. This allows initially inexperienced and insecure candidates to develop into reliable employees.
Responsibility
Table bag campaign
REWE supports food banks with long-life food
The campaign has a long tradition, meets with a lively response every year and has already raised over 28 million euros worth of food since its launch in 2011: Since 7 October, customers in over 4,200 REWE and Nahkauf stores have once again been able to buy either paper bags with donated items or donation cards for people affected by poverty.
Work & Life
Cologne Marathon 2024
Crossing the finish line together for a good cause
The 26th Generali Cologne Marathon took place on 6 October. We have been supporting the running event in the cathedral city for 23 years. Also taking part: around 350 of our colleagues and our CEO Lionel Souque, who ran together with our Deputy CEO Jan Kunath in the celebrity relay for a good cause.
Responsibility
Cheese alternative "Frischhain"
REWE offers animal-free cheese
Cheese without milk? It's possible! Formo's animal-free cheese alternative is now available at REWE. It does not require milk and uses koji protein, which the start-up obtains through microfermentation. The "Frischhain" products will initially be available in three varieties in the chiller cabinets.
Strategy
REWEformer
15 years of REWE spirit
A success story celebrates its 15th "birthday": on 30 June 2009, retailers and top management adopted the "Munich Declaration" and sealed the birth of more intensive support for independent retailers and the development of a new culture of cooperation.
Responsibility
New at REWE Bio
For more animal welfare: eggs from dual-purpose hens
For the first time, REWE is offering eggs from dual-purpose hens under its own "REWE Bio" brand. This is a test in 111 REWE stores in Baden-Württemberg and parts of the Palatinate. With this project, REWE is supporting more ethical and ecological poultry farming.

one Magazin
September 2024
Service
We congratulate
Jubilees in October
These are the jubilarians in October
Responsibility
BILLA
Over 800 animal species recorded on renaturalised green spaces
Exemplary: BILLA has created the highest quality flowering areas in terms of nature conservation over several hectares. This is the result of zoological monitoring carried out by the Karl-Franzens University of Graz, Institute of Zoology, on renaturalised green spaces at BILLA stores.
+++ Display +++
New! Baileys cinnamon bun
Ready for the sweetest sales period of the year? Take advantage of the sales potential of the cinnamon bun trend with the Baileys Limited Edition Cinnamon Bun and arouse Christmas anticipation with its irresistible flavour. New as a listing in Winterbaustein!
Work & Life
Stefan Fiévet
"We also have to turn a blind eye when things don't go well straight away"
Stefan Fiévet, who is responsible for the recruiting team in the northern region, sees himself as a bridge builder: between job centres, local training providers, REWE Group stores and participants in the partial qualification programme. And he also has ideas on how to make the integration of new employees even more successful.
Responsibility
30 years of Ja! Naturally
The success story of organic world champion Austria
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
Responsibility
Together for each other
Floods: REWE Group provides for those affected in difficult times
The current severe weather situation poses major challenges for our colleagues in Austria and the Czech Republic. Even in these difficult times, we are standing by our employees in the affected countries.
Responsibility
Switch to reusable bags
REWE delivery service saves 40 million paper bags
The REWE delivery service is now using reusable bags to deliver its products. Having already been tested in some model regions, they are now being rolled out nationwide.
Oktoberfest with a difference
O'zapft is: Four tips for plant-based Wiesn enjoyment
Oktoberfest is just around the corner - and this year we're going all out for plant-based flavours! Anja Corvin, an ecotrophologist at REWE, gives tips for delicious meat-free alternatives to classic Oktoberfest specialities.
Responsibility
Tim-Marlo Kaiser, Azuka Philip Ndihika
"A stroke of luck for my market"
When it comes to finding employees for his store, REWE salesman Tim-Marlo Kaiser faces a particular challenge at the Wolfsburg site: he has to compete with Volkswagen. The car manufacturer is a sought-after employer in the region. In order to find reinforcements for his team, Kaiser decided to take a new approach to recruiting. As part of the partial qualification project, he hired Azuka Philip Ndihika, a trained banker from Nigeria, in June 2021. Today, the 49-year-old manages the store's fruit and vegetable department with two employees.
Work & Life
Marius Gläß, REWE store manager in Berlin Lichtenberg
"Participants see the project as an opportunity"
Steven Köhler has been working at Marius Gläß's store for around a year. Steven Köhler has no training qualifications and was unemployed for around six years. REWE store manager Gläß supports the partial qualification project not only because he believes that people who do not have a straight CV deserve a second chance.
People
Personnel in September
Who's coming, who's going
In the Compliance holding area, Andrea Roth hands over the baton to Michael Müller-Frank. The Construction division has been strengthened and an in-house talent has moved up to the Purchasing division. Read this and more in this month's personnel news.
Responsibility
REWE supports BMEL information campaign
If salt, then iodised salt
According to the criteria of the World Health Organisation (WHO), there is a mild iodine deficiency in Germany. The Federal Ministry of Food and Agriculture (BMEL) is therefore drawing attention to this important issue with the information campaign "If salt, then iodised salt". We support this and provide information on the most important facts.
Entertainment
Films & Co. in September
Women on the edge of hell
Women in extreme situations are the focus of cinema in September. In "The Substance", Demi Moore undergoes a horrendous makeover. Meanwhile, Kate Winslet follows in the footsteps of "photographer" Lee Miller and documents the liberated concentration camps of Buchenwald and Dachau. And Arthaus-Verleih honours Spanish director Pedro Almodóvar on his 75th birthday with his ten best films in a DVD box set.
Work & Life
f.ernetzt has 1,000 members
"Women need their own role models"
REWE Group's women's network, f.ernetzt, recently welcomed its 1,000th member, Julia Pietzko. We spoke to her and founding member Lara-Christina Sell and introduce the many regional women's networks that now exist in our company. Not only in Germany..
Strategy
Retail Media Xperience
Advertising genre with a future
Retail media is developing into an advertising genre in its own right. We recognised this potential at an early stage and have driven the topic forward as a pioneer. Together with 430 experts and partners, we took a look at current trends at the Retail Media Xperience event. Our Chief Digital and Technology Officer, Christoph Eltze, was there and gives his assessment of the market in the video.
Renaturalisation/mire protection
NABU climate fund secures 3,200 hectares of moorland for rewetting
NABU and REWE have drawn an initial balance of success: twelve million euros will be invested in the renaturalisation projects by the end of the year.

one Magazin
August 2024
Early contract extension
We remain loyal to FC Köln
REWE Group is firmly committed to 1. FC Köln: today (29 August), we have extended our commitment as main and jersey partner ahead of schedule until 30 June 2028. This means that REWE will continue to be visible on the second division club's jerseys and stadium banners for the next four seasons. We are thus sending a strong and trusting signal for the long-term support of the Geißböcke.
Responsibility
Plant Base is at the start
Plant-based can be so delicious!
REWE's "Plant Base" shows on social media how enjoyment, fun and a plant-based diet can go together. Our trainees Lucas and Olivia are right in the middle of it. We introduce the "Plant Base".
Strategy
A year without flyers
Without dent and without shaft
It's hard to believe that it's already been a year since REWE discontinued the printed flyer. Today, our customers use modern and more environmentally friendly channels to find out about the week's bargains.
Service
We congratulate
Jubilees in September
These are the jubilarians in September
Responsibility
CSD Leipzig
Lots of visitors for the REWE truck at the CSD in Leipzig
Once again, 65 REWE employees from stores, administration and logistics joined forces with REWE Group's LGBTIQ network "di.to" to demonstrate for more diversity and democracy at Christopher Street Day (CSD) in Leipzig. Around 1,000 participants also marched behind the REWE truck.
Strategy
Five years of Scan&Go
Win-win for customers and the market
Today, REWE offers Scan&Go in over 1,000 stores - and is still a pioneer in the German food retail sector with this technology.
Strategy
BILLA and BILLA PLUS
Digital advertising platform: Prominently placed
Triple-digit billion sums are already flowing into retail media worldwide. Digital screens, where advertisers reach customers directly at the point of sale, are the growth market for the advertising industry. This is why we invested in this market at an early stage - both in Germany and abroad.
+++Advertisement+++
New meridol®/elmex® toothbrushes
The new meridol® gum comfort and elmex® Expert precision toothbrushes for gum problems and sensitive teeth. Find out more now!
Responsibility
10 years of DERTOUR Foundation
New future prospects for humans, animals and the environment
Ten years of social and ecological commitment worldwide - the DERTOUR Foundation is celebrating its anniversary with a very personal campaign: ten people talk about their experiences with the projects. Kathrin Sommer (Manager Corporate Responsibility at the DERTOUR Group) reveals her wishes and plans for the foundation in an interview.
Work & Life
Sabine Förstel-Busler
"Many markets are very interested"
HR partner Sabine Förstel-Busler is the link between the project participants and the markets. Which participants fit together with which store managers? In this interview, she explains how she provides support and why she hopes the project will become even more popular.
Responsibility
Group-wide climate protection
On the way to net zero
In March, REWE Group officially committed to the "Science Based Targets Initiative" (SBTi) and thus made a company-wide decision in favour of climate protection. Our ambitious goal: We want to achieve net zero emissions by 2050 - as an entire Group with our tourism division and the Austrian sales lines.
Strategy
Retail Media
Love greetings from the supermarket
The advertising market in Lithuania is difficult because it is very small. This makes it all the more important to attract attention with imaginative ideas. As is so often the case, IKI is a pioneer in this respect, exuding Times Square vibes on one of the busiest streets in the country and offering exceptional opportunities for congratulations.
Good credit rating
REWE Group receives another BBB rating
With the rating published on 14 August, the international credit rating agency Standard & Poor's once again rates REWE Group's creditworthiness as "BBB" (outlook stable). This means that we continue to be regarded as a solid issuer with a stable credit rating
Strategy
Billion-dollar retail media market
When the markets become an advertising platform
We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.
Entertainment
Bundesliga betting game
Fasten your seatbelts, it's starting again!
Bayern are looking to make amends, BVB want to draw strength from the last Champions League season and Bayer Leverkusen can probably keep their key players. The 2024/25 season will be exciting again. So register now for the one_Bundesliga prediction game and be part of the race for the championship!
Work & Life
Jacqueline Adams
"I'm glad to have started training again at almost 50"
Jacqueline Adams was almost 50 years old when she began her partial qualification as a trained sales assistant at REWE in May 2023. The registered nurse had already experienced a lot in her professional life - including in retail. Doing another apprenticeship now? Go to school? Study? The Berliner hesitated briefly. Today, she is happy with her decision: "Maybe you try harder, especially because you're no longer 20."
Work & Life
Basel Murtada and Steven Igbinosa
"Try it out. It's worth it"
Steven Igbinosa is Head of Incoming Goods at the PENNY Norderstedt warehouse. His colleague Basel Murtada fled from Syria to Germany in 2015 and successfully completed the partial qualification programme (TQ) at the Norderstedt warehouse with the IHK qualification "Warehouse Specialist". He now works in the incoming goods department for fruit and vegetables and would like to develop into a team leader.
Susanne Dünkel
"The theoretical part of the training is our part"
What is the role of the training provider in the partial qualification (TQ) project and what challenges are there in the search for suitable candidates? Susanne Dünkel provides the answers. She is Head of Vocational Training at the Internationaler Bund (IB) in the Berlin-Brandenburg region. We have already successfully trained ten participants in cooperation with IB.
Work & Life
Start of training
"Be there with passion"
Every year, thousands of young people start their careers at REWE Group with an apprenticeship or dual study programme - and the number is constantly growing. With well over 10,000 trainees, we are one of the largest training organisations in Germany.
Responsibility
Large-scale solar power project
Successful thanks to overarching collaboration
REWE Group is a green electricity pioneer in the German food retail sector. We have been supplying our stores exclusively with electricity from renewable sources since 2008. Solar power has great potential. We spoke to people who are working on our solar power project in the REWE Group and EHA divisions involved. They provide insights into the process and cooperation in the supply chain of the PV systems - from procurement to the finished converted store.
Responsibility
3 questions for Marco Marach
Honest cooperation at eye level
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Strategy
25 years of BILLA Travel Austria
From zero to number two
Since the first departure of BILLA Reisen customers to Crete and Mallorca in 1999, not only has a lot happened in terms of travelling itself, but the tour operator has also developed considerably. Today, as part of DERTOUR Austria, BILLA Reisen is number two on the Austrian travel market. To mark its 25th anniversary, we take stock - together with managing director Martin Fast.

one Magazin
July 2024
We congratulate
These are the jubilarians in August
Our jubilarians in August
Entertainment
Films & Co. in August
Old states rediscovered
"Two to One" resurrects the GDR and tells the true story of the East German mark in its final stages. In "The Dead Don't Hurt", actor and director Viggo Mortensen looks at the colonisation of North America through the eyes of a young migrant. The years 1985 to 2020 in West Germany can be watched on the ARD Plus streaming channel with 1758 episodes of "Lindenstraße".
People
Personnel in August
Who's coming, who's going
Leonie Baecker, Executive Assistant to our CEO Lionel Souque, is moving into marketing. The hotel division of the DERTOUR Group is pleased to welcome a new member. You can read about this and more in this month's personnel news.
Responsibility
REWE Group
Progress report on Sustainability 2023 published
As REWE Group, it is important to us to protect the environment and climate, promote more sustainable product ranges and work towards a sustainable society. We also take responsibility for our employees and treat our partners and suppliers fairly.this year, we are presenting how we are doing this and what we have achieved in 2023 for the first time in a compact progress report.
Work & Life
Franziska Fettke and Fabian Voichita
A well-stocked toolbox in Romania
It was planned as a stay abroad and was to shape the rest of their lives. In this interview, Franziska Fettke and Fabian Voichita talk about their experiences at PENNY Romania. A conversation about adventurous car journeys, beary encounters and the similarities between the Romanian and Cologne mentality.
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The best for our future!
At Bonduelle, enjoyment and Sustainability go hand in hand. With our extensive range, high product quality and sustainable cultivation, we offer a culinary variety for our consumers - and have been doing so for over 170 years.
Work & Life
Ali Rezaie
"I immediately found trading very exciting"
Ali Rezaie came to Germany from Iran more than seven years ago. Then came the separation from his wife and the biggest challenge was how to organise the care of his young son The partial qualification as a sales assistant at REWE gives him the opportunity to manage everyday family life and complete an apprenticeship.
Work & Life
ColognePride and CSD
Colourful, loud, political
ColognePride, with its numerous events, the street festival and not least the demo parade on Sunday, is more than just one of the highlights of the year. It was the same this year. It is a clear and important sign of diversity, tolerance and variety - and this is needed now more than ever.
Work & Life
Parookaville 2024
Mega party despite mega heat
A record year on all levels: This year's Parookaville Festival attracted a huge crowd despite the high temperatures. The PENNY stores were almost sold out, and the Vegan Kitchen also ran at record levels. For the first time, there was a headphone party under the motto Silent Fun By Penny - at peak times, 12,000 campers celebrated in front of the PENNY DJ Tower on Wednesday. Find out more about the mega event here - amazement included!
Work & Life
Ines Barkowsky
"I wouldn't be able to do this without an understanding businessman"
Ines Barkowsky has looked after people with dementia. This work requires great mental stability and is impossible if you are in poor health and a single parent. As part of her partial qualification as a sales assistant at REWE, she has found a shop assistant who allows her to work family-friendly hours.
Strategy
ADEG self-service shop opens
Something of everything at (almost) any time
A few weeks ago, Markus Stubauer demonstrated how tradition and innovation can complement each other in the best sense of the word. The ADEG merchant opened a self-service shop in his home town to complement his 125-year-old flagship shop.
Strategy
DERTOUR Travel Barometer
Towards the sun all year round
With their in-house travel barometer, DERTOUR colleagues regularly examine the travel and booking behaviour of their guests. We have summarised the trends and results for you.
Work & Life
Dirk Hoffmann, Senior Consultant Talent Acquisition
"We are turning the wheel again"
The shortage of skilled labour is reflected in falling numbers of applicants. At the same time, there are around 1.5 million people who are unemployed and low-skilled. In the spirit of a strong community, we open ourselves up to people who fall through the cracks due to their biography or life circumstances and offer them a qualification programme to (re)enter working life.
Strategy
Interview with Telerik Shishmanov
"REWE Group is in a solid position and continues to grow steadily."
Handelsblatt recently reported that "REWE is burdened by high debts". Now CFO Telerik Schischmanow clarifies in an interview with the same medium that REWE Group is in a solid position. We also spoke to him about REWE Group's financial situation on the occasion of the report and did a fact check.
Strategy
DERTOUR Group
Winter holidays in transition
DERTOUR tour operators are starting the winter season with around 75 per cent more guests. After rainy months in many parts of Germany, people are longing for a holiday in the sun. Accordingly, the focus is on warm destinations. Here are the highlights from the new programmes.
Industry
Annual General Meeting of REWE Dortmund
In tip-top shape
A significant increase in revenue, a close-knit team and a top team: the retailers of REWE Dortmund had every reason to be optimistic about the future at their Annual General Meeting.
Logistics and SCM Board
"Turning many adjusting screws at the same time"
Since January 2023, a superordinate Logistics and Supply Chain Management (SCM) Board has been meeting under the leadership of Management Board member Peter Maly (COO). The logistics managers responsible for eight REWE Group companies meet six times a year to exchange ideas across all business areas. One of the central questions that has occupied the Board since last year: Which alternative drive is the best solution for REWE Group - and its climate targets?
Work & Life
Businesswomen in the co-operative
"Always done what I think is right"
They have helped shape REWE and are also actively involved in the committees of the co-operatives. But although they are at least as successful as their male colleagues, they are quantitatively in the minority: REWE's saleswomen. We asked Sylvia Stilleke and Kathrin Gödecke why this might be the case.
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Hot, spicy, irresistible! Firing up revenue? Flamin' Hot!
Flamin' Hot - the new multi-brand flavour platform stands for an intensely spicy taste experience combined with either the crispiness of Lay's potato crisps or the crunch of Doritos tortilla chips.
Responsibility
"Piece for happiness"
Inclusion starts with children
The "Stück zum Glück" initiative from Aktion Mensch, REWE and Procter & Gamble has inaugurated an inclusive playground in Cottbus together with the Fürst-Pückler-Museum Park and Castle Branitz Foundation. In attendance: over 100 children playing.
Strategy
Regional salad at PENNY
Proximity and transparency are the be-all and end-all
In the third instalment of our mini-series on locally grown vegetables, we present a specialist in a fast-growing vitamin source.
Entertainment
Films & Co. in July
Two taxis and love
In times of digitalisation, taxis have become almost the only place where people can actually look each other in the eye. In the New York Yellow Cab of "Daddio", a profound conversation about relationships develops between Sean Penn and Dakota Johnson. While in the Tehran of "A Small Piece of the Pie", a late love affair takes shape - with unexpected consequences. The seven episodes of the HBO satire series "The Sympathizer", on the other hand, take us on a trip to Vietnam in Hollywood style.
People
REWE Group
Personnel in July
In Dortmund, a REWE veteran is leaving the company after 45 years. A generational change is also on the horizon in Corporate Communications, while Chief Digital Officer Christoph Eltze has extended his contract. This and more in this month's personnel news.
Strategy
Pick&Go
Largest Pick&Go test store in Europe opens in Hamburg
REWE has opened Europe's largest computer vision-supported store on an area of over 1,200 square metres. The centrepiece: hybrid shopping with cashless payment options.
+++Advertisement+++
Now new: o.b.® period panties
The o.b.® brand is expanding its product portfolio in response to the increasingly individualised needs of consumers. The result: period underwear with proven o.b.® menstrual protection - reliable and discreet.
Work & Life
PENNY Italy is a partner of Milano Pride
"It's Your Turn"
With the claim "It's Your Turn", PENNY Italy is committed to diversity and integration: PENNY is therefore an official partner of Milano Pride 2024 and Pride Sport Milano for the first time and flew the flag at the parade in Milan on 29 June.
Strategy
Local products with Loql
REWE Group start-up invites you to join in
With our food start-up "Loql", we use an innovative platform that connects regional producers and food retailers. Under the mission statement "Local food on every plate", Loql promotes cooperation between regional suppliers such as local manufacturers and farmers and B2B buyers.we have gathered initial experience from our markets.
Strategy
REWE Group
Contract with Digital&Technology Management Board member Christoph Eltze extended
REWE Group is extending the contract with Digital&Technology Management Board member Christoph Eltze until 2029. Eltze was appointed to the REWE Group Management Board on 1 July 2022 and has been responsible for Digitalisation&Technology since then.

one Magazin
June 2024
REWE Group
Jubilees in July
These are our jubilarians in July
Responsibility
"Stück zum Glück" will be continued
Three million euros for inclusion in playgrounds
What is a prerequisite for equal participation of children with and without disabilities in playgrounds is by no means a reality everywhere. The "Stück zum Glück" initiative aims to change this. It collects donations to realise the construction of inclusive playgrounds. The Germany-wide fundraising campaign organised by Procter & Gamble (P&G), REWE and Aktion Mensch has now reached its self-imposed target of three million euros.
Strategy
REWE Group Voices
"People prefer to follow people"
The "REWE Group Voices" are 15 trained colleagues from all areas of the company who promote their employer and its topics on their private LinkedIn accounts - and thus attract the interest of potential applicants to themselves and the REWE Group. Paula Berg and Simone Hahn, heads of the project and "post-professionals" themselves, talk about the creation of REWE Group Voices and the appeal of corporate influencers for the company.
People
Supermarket stars 2024
REWE dominates industry award
Five award winners and top speakers: REWE was extremely successful at this year's Supermarket Stars awards on 18 June. Four gold and one bronze medal are the proud result of the evening.
People
Corporate Influencing
Exciting, authentic, attention-grabbing
Reaching people from the world of work on LinkedIn and arousing the interest of young talent is one of the goals of REWE Group's newly trained corporate influencers. However, the so-called REWE Group Voices do not achieve this as official company spokespeople, but with personal posts about exciting job moments on their private channels. Eleven of the 15 REWE Group Voices explain why they do this, why it is so well received and how they themselves benefit from their "side job" as corporate influencers.
RE D 39 goes online in Magdeburg
Beacon for modern retail logistics
The second home of REWE's Central Logistics has been Magdeburg since Friday. Three years after the start of construction, REWE celebrated the opening of RE D 39 on 21 June 2024. The new logistics centre for the dry goods range is considered state-of-the-art for full automation and sustainable construction.
Strategy
Annual conferences
The PENNY spirit could be felt everywhere
This year, PENNY's five annual conferences were held under the motto: "PENNY on the way to 1! Together into our future." In the spirit of #teampenny, Lionel Souque, CEO of the REWE Group, the PENNY managing directors and the PENNY management highlighted the very good development over the past year.
Work & Life
Job and family audit
"The employees feel they are in good hands"
On 18 June in Berlin, PENNY Markt GmbH and REWE with all its stores and participating partner stores were once again awarded the job and family audit certificate for their sustainable employee policy. This demonstrates that they are prepared to implement measures to reconcile work, family and private life for another three years.
Responsibility
Local partnership Strawberries
A topic close to our hearts
The second instalment of our mini-series on local partnerships is about a seasonal bestseller, an important source of vitamins and a sweet snack all in one: the strawberry. The Ingenrieth family in Brüggen knows all about this tasty but also very delicate fruit. We paid them a visit.
Strategy
Annual General Meeting of the REWE Group
A big leap upwards
Despite all the crises, the Supervisory Board, Management Board and top management of REWE Group looked back on a very successful 2023 at this year's Annual General Meeting. The mood among the 140 attendees in Prague was correspondingly good at the weekend.
Strategy
Interview with Telerik Shishmanov
"We are a strong community"
Despite persistently difficult conditions, we were once again able to close the business year on a stable and successful note thanks to our broad international positioning in Retail and Tourism. We spoke to CFO Telerik Shishmanov about how REWE Group has positioned itself for the challenges of the coming years.
Strategy
Bake-off station
Better baking with artificial intelligence
We're all familiar with the tiresome discussion at the breakfast table: one time the bread roll is too soft, the next time it's far too dark. The reason: the dough was baked too short or too long, perhaps not at the right temperature. In short: an unsatisfactory situation, and not just for customers. We had a REWE supermarket show us how it could be done better.
Responsibility
Local partnership Asparagus
Exchange at eye level
During the season, up to 100 per cent of the strawberries and asparagus in REWE stores are grown locally. We present two farms as examples. The first is Esser's farm in Vettweiß.
+++Advertisement+++
MARTINI IS MORE THAN AN APERITIF
Over the last 160 years, MARTINI has become an unmistakable brand icon and stands for Italian lifestyle, style and quality.
Responsibility
Diversity month, part 11
"Quiet hour" at BILLA
Too many noises, lights and people are a major challenge for people with autism. BILLA therefore introduced the "quiet hour" in the interests of inclusion and social interaction. During this time, acoustic and visual stimuli are minimised for customers with autism.
Strategy
PENNY Romania
Autonomous shop concept launches
Premiere in Romania: The first autonomous PENNY store has opened in Bucharest. The new shop in Bucharest's Politehnica district offers a completely digital and faster shopping experience. The modern and easily accessible new store represents the strategic development of the PENNY brand in Romania.
Strategy
REWE Group employees in action
Farmers for a day
At the end of May, REWE Group's Centre of Excellence for Agriculture gave seven employees the chance to experience a very special change of perspective: by taking part in the nationwide "Farmer for a Day" campaign organised by the Forum Moderne Landwirtschaft (FML), they were able to swap the office for a stable and lend a hand on a farm.
Responsibility
Come-Together-Cup 2024
Football, fun and diversity
In the run-up to this year's Come Together Cup on the pitches of the former Müngersdorf stadium, it was not entirely clear whether the weather would hold or whether the forecast downpour would confirm the organisers' worries. In the end, however, the rain failed to materialise, which even ensured a record crowd at this colourful football festival.

one Magazin
May 2024
Entertainment
Films & Co. in June
Atmospherically colourful
Rain is followed by sunshine - even in summer cinema. The rain falls like buckets in the British natural disaster drama "The End We Start From". In his directorial debut "Problemista", Julio Torres takes us on a journey into shrill, colourful magical realism. And for those who want to be drawn into the dangerously romantic atmosphere of a London tower block, the DVD of "All of Us Strangers" is highly recommended.
Responsibility
Diversity Month, Part 10: The Diversity Network
"In the end, it's about all of us being who we are..."
"... and that this is exactly right": in a nutshell, this is the claim, incentive and task of REWE Group's Diversity Network, a cooperation of employees from different areas who bundle and promote activities, expertise and projects related to the topic. The ten network members explain the how, what and why in nine answers.
Strategy
European elections 2024
"The EU has ensured peace for 70 years"
Manfred Weber is the party and parliamentary group leader of the European People's Party (EPP) and is standing as the CSU's lead candidate in the 2024 European elections. In the following, he explains why he believes Europe is a community of destiny and what the most important task will be.
Strategy
Green candidate Terry Reintke
"For me, Europe means hope, prosperity and progress"
Terry Reintke is standing as the lead candidate for the Greens (European Green Party) in the 2024 European elections. She looks at trade-related issues, the European idea and gives us a glimpse into her shopping basket.
Strategy
SPD candidate Katarina Barley
"Our commitment is to promote regional value creation"
Katarina Barley is standing as the SPD's lead candidate in the 2024 European elections. She talks about regional value creation, the miracle of Europe and culinary sources of strength in the election campaign in one.
Strategy
European elections 2024
"I have been a passionate European from an early age"
Dr Marie-Agnes Strack-Zimmermann is the FDP's lead candidate for the 2024 European elections and is looking at the European single market, bureaucratic burdens on companies and the European spirit.
Responsibility
Diversity Month, Part 9: Football Inclusion Cup
Excitement, fun and games
In order to draw attention to the social importance of sport, the fifth round of Scheine für Vereine is being organised for the first time in cooperation with Aktion Mensch. A junior football tournament was the successful kick-off, as there were only winners.
Strategy
European elections 2024
What it means for the REWE Group
The election campaign for the European elections on 9 June is in full swing. Around 400 million people are being called upon to cast their vote and help shape the future of Europe. But what significance does the election have for us, the REWE Group?
People
Diversity month, part 8
"There are many opportunities for inclusion in retail"
REWE salesman David Hegemann employs a total of six people with a physical or mental disability in his stores. In this interview, he explains how teamwork can work well.
Jubilees in June
These are our jubilarians in June.
People
Diversity Month, Part 7: REWE employee
A completely normal job for Katharina Ganz
From special school to a permanent employment contract: How a young woman with a mild learning disability fought her way through life in a REWE supermarket - and swam a German record along the way.
Responsibility
Cooperation with Fairtrade
toom goes Kenya
In 2022, toom was the first retailer in Germany to launch a pilot project with Fairtrade Germany for more cuttings with the Fairtrade seal. Fairtrade certification brings many benefits for the workers. Our colleague Ribanna Jansen is responsible for the topic at toom and was on site in Kenya. She told us what impressions she gained from her trip and what the future plans are for the project.
Service
European Football Championship 2024
Spain wins the title
As of Sunday, it is clear: Spain are the sole record European champions. "La Roja" deservedly beat England 2:1. And with that, the winners of our one_tip game have also been decided.
Industry
120 years of Glockenbrot bakery
Committed to tradition
From a small bakery in Offenbach to one of the largest bakeries in Germany: the history of the Glockenbrot bakery is exemplary, its development breathtaking. The company, which has been part of REWE Group since 1986, is now celebrating its 120th birthday. Here you can find out interesting facts and figures about Glockenbrot.
Industry
Interview with Alexander Müller
"We produce the most beautiful food"
From "Kommissbrot" to ciabatta: In an interview with one_Gesper, plant manager Alexander Müller recalls the milestones in the 120-year history of the Glockenbrot bakery and describes the trends that define the business today.
Responsibility
Diversity Month, Part 6: Invitation to the CSD
"Celebrate successes. Denounce setbacks."
This year, REWE Group is once again setting an example for diversity and tolerance in various cities on Christopher Street Day. Frank Bartels, co-founder of the company's own LGBTIQ network di.to, explains why he believes this is urgently needed, especially in these times.
Strategy
Hybrid shopping at REWE
REWE test store at Wehrhahn: Pick&Go for all customers
At the new Pick&Go test store at Düsseldorf's Wehrhahn railway station, customers can choose between four ways to pay for their purchases for the first time in Europe.
Responsibility
#together for diversity and democracy
The "#zusammenland - Vielfalt macht uns stark" initiative has just entered its second round. Over 700 companies from all over Germany have joined in and shown their support for diversity and democracy. We were there too.
Responsibility
Diversity Month, Part 5: Scott McDonald
"Keeping employees happy - and above all healthy"
Don't change the people, change the system: Scott McDonald, representative for the disabled, talks about head cinema during job interviews, prevention at the checkout, quiet hours in the supermarket, treating older employees with care - and about the fact that young people are (as always) better than their reputation.
People
Personnel in May
Generational change and reinforcement
REWE Logistics is pleased to welcome a new member to its supply chain team. Generational changes are on the horizon in wine purchasing and construction. You can read about this and more in this month's personnel news.
Strategy
REWE makes room
Aktion Mensch logo on the 1 FC Köln jersey
At the last home match of FC Köln in the 2023/2024 Bundesliga season on 11 May, REWE cleared the jersey for Aktion Mensch. As the main sponsor, we have thus sent a clear signal in favour of social commitment and inclusion - and not just in sport.
Strategy
Knowledge Avatar in the test
Ask "goRobert"
With their new test project "Knowledge Avatar", our colleagues at REWE digital are investigating the acceptance of hyper-realistic avatars and their possible applications. The first "test object" is "goRobert" - the digital twin of management member Robert Zores.
Diversity month, part 4: nahkauf aqb
"Every person is valuable"
Half of the employees at nahkauf aqb's inclusive stores (south-west region) are people with disabilities or impairments. The tenth store has now opened.
Responsibility
Diversity month, part 3: Inclusion at toom
"There must be no exclusion when it comes to DIY"
To create more participation for people with intellectual or learning disabilities, toom uses plain language - in do-it-yourself brochures, explanatory films and on the company website. Dominique Rotondi, Managing Director Purchasing Logistics, on toom's commitment to inclusion.
Service
PENNY Sponsoring
Win your trip to the Ice Hockey World Championship Final in Prague
The highlight of the ice hockey season is just around the corner with the 2024 IIHF Ice Hockey World Championship in the Czech Republic and you can be part of it: PENNY is organising the big World Championship Prediction Game and is giving away prizes that will make ice hockey fans' hearts beat faster. The main prize includes a trip to the World Championship final on 28 May in Prague (2 VIP tickets including hotel accommodation and travel to and from the event).
+++Advertisement+++
New: Aoste Stickado-Bread Duo
A quick snack on the go: Aoste Stickado bread is just the thing when hunger strikes. The Campofrio Food Group Deutschland GmbH is now bringing the recently successfully launched salami snacks in a bread coating to its shelves as a duo.
+++Advertisement+++
Relaunch NESCAFÉ® Farmers Origins
Coffee enjoyment with potential: The premium range from NESCAFÉ® Farmers Origins: - 100% ground coffee beans in the original Nespresso® capsule - With a new attractive price concept (shelf RRP: €2.99 & promo RRP: €2.49)* *Pricing is the responsibility of the retailer
Responsibility
Diversity month, part 2
REWE-Markt Ridders: "We are a family business"
The team at Udo Ridders' store on Cologne's Eigelstein is as colourful as its customers. A role model for diversity in practice. We wanted to find out what makes working there so special and asked around the team.
Responsibility
Federal government and companies focus on paludiculture
Taking moorland protection further: launch of the "Alliance of Pioneers" with toom
Rewetting and simultaneous (agricultural) economic utilisation of moors - that is the goal of the "Alliance of Pioneers". Together with 13 other companies from various economic sectors, toom will initiate pilot projects in the future in close cooperation with agriculture and science and build scalable value chains based on Paludi biomass. Federal Minister of Agriculture Cem Özdemir presented the toMOORow initiative with a grant of almost 1.8 million euros at the official launch event in Berlin (30 April).
Responsibility
Diversity Month, Part 1: Programme and registration
We celebrate diversity!
May is once again the month of diversity for us this year. You can look forward to a literally diverse programme.
Entertainment
Films & Co. in May
War and friendship
While the eponymous civil war rages in "Civil War", the dog in the animated film "Robot Dreams" makes himself a playmate out of tin. The eight episodes of the "Wednesday" series on DVD are wonderfully dark - our tips for May.

one Magazin
April 2024
Responsibility
Sustainable consumption: Robert Kecskes, GfK, in an interview
"Less moralising and more focus on joie de vivre"
Climate change, war, inflation: the ever-faster succession of political and economic crises is currently demanding a lot from people. Dr Robert Kecskes from GfK explains in an interview what this means for sustainable consumption and retail - and why doing without cannot be the solution.
+++ Display +++
Pirulo: Superfruity ice cream flavour
Pirulo stands for fruit fun on a stick like no other ice cream. This year, the popular Pirulo Cactus and Pirulo Watermelon stick ice cream flavours are getting super-fruity reinforcements. Because Pirulo Fruit Joy, the number one flavour from the UK, is coming to Germany.
Industry
Excellent akzenta market
The "Store of the Year" is located at Phoenixsee
With catering, service and a huge product range, the akzenta store of REWE Dortmund is "Store of the Year".
+++Advertisement+++
Milka ice cream treat: Ohhhhhhh, so soft
Delicate Milka chocolate also tastes simply incomparable as ice cream. The Milka stick ice cream flavours are probably the tastiest proof of this. Whether Butter Cookie or Strawberry Cheesecake, for example - Milka makes chocolate fans young and old smile.
Strategy
REWE To Go in Lübeck
Franchise pilot launched
Lekkerland and the to-go specialist Valora have opened a new chapter in their long-standing partnership in Lübeck: Valora opened a REWE To Go store as a franchisee at the central bus station (ZOB) in the Hanseatic city on 24 April.
Service
PENNY prize draw
Parookaville Party: The winners have been announced
PENNY has raffled off 3 x 2 VIP tickets for Germany's biggest electronic music festival - for the entire festival weekend in July. The closing date for entries was 19.04.2024. The winners have now been announced.
Strategy
REWE strengthens regionality
Home-grown basil, perch and honey
From April to September, three campaigns will bring this REWE message to men and women: REWE is "closer" - to customers and local producers in the regions. This will be visible on TV and social media, and above all in the regions and in every store. Three of our colleagues from headquarters, regions and stores report on what this means for them and how they implement the topic of regionality.
Strategy
Award for innovative recruiting project
BILLA honoured with VAMP Award
In search of young talent, BILLA sent a specially created, walk-in truck through Austria. Inside, interested parties were offered advice on all ten BILLA apprenticeships and an exciting escape game. BILLA has now been honoured with the VAMP Award for this innovative apprentice search concept.
Work & Life
Network mediators
Resolving conflicts, strengthening cohesion
More and more companies are turning to mediation to settle disputes. Five colleagues from REWE Group have trained as mediators and would now like to contribute their expertise to the new network for mediators. A real win-win situation - for both companies and employees.
Work & Life
B2Run
Take part in the company run!
It will soon be that time again: REWE Group's Health and Event Management invites employees to the B2Run company running event. You can register from 22 April.
Work & Life
Supermarket of the year 2024
Decent yield
The REWE Centre in Egelsbach is "Supermarket of the Year". Three other REWE stores made it to the final round on 17 April at the Zeche Zollverein in Essen. In addition, a colleague from the southern region secured the title of "Employee of the Year". We spoke to the colleagues and brought back lots of photos.
Responsibility
"Stück zum Glück" will be continued
Three million euros for inclusion in playgrounds
What is a prerequisite for equal participation of children with and without disabilities in playgrounds is by no means a reality everywhere. The "Stück zum Glück" initiative aims to change this. It collects donations to realise the construction of inclusive playgrounds. The Germany-wide fundraising campaign organised by Procter & Gamble (P&G), REWE and Aktion Mensch has now reached its self-imposed target of three million euros.
Strategy
Cyber threat in focus
How we arm ourselves against digital threats
The digital world harbours risks: cyber attacks are on the rise and are becoming increasingly sophisticated. That is why we are establishing a strong information security management system, a new identification and access management system and preparing ourselves for the new EU-compliant security guidelines.
Work & Life
Project GO! - Internal job market
"We are large, versatile and offer a lot of prospects"
... and we want to prevent employees from leaving simply because they are unaware of these prospects: In future, it should be more attractive and easier to change careers internally than to hire externally with the valuable expertise acquired over the years. To this end, we are currently setting up an internal job market for employees willing to make a change as part of the Step up cultural initiative with the GO! project. Find out all the details in the interview with project managers Franziska Halstrick and Christopher Ranft.
Nutrition & Health
Organic, vegan, fair and in paper
The new addition to REWE's chocolate shelf
As a food retailer, REWE has secured the exclusive rights to the four chocolate bars from start-up NuCao for one year. The more sustainable chocolate variant in the flavours Roasted Hazelnut Butter, Almond Butter & Sea Salt, Salted Caramel and Crisp & Crunch was developed in close cooperation with REWE and Naturland.
Service
We congratulate
Jubilees in May
These are the jubilarians in May.
Strategy
Green city plant in the Berlin neighbourhood
REWE opens first fully plant-based supermarket
The "REWE voll pflanzlich" store on Warschauer Brücke in the Friedrichshain district offers more than 2,700 vegan products. After more than 3,800 stores offering everything from organic vegetables to cheese and meat, this is REWE's first vegan store. Experience the new store here in our film.
Strategy
Retail International
Sustainable positive development
As in previous years, the 2023 financial year was characterised by a difficult market environment for the food retail sector. Nevertheless, our business segments developed positively.
Strategy
Austria
stable sales growth in 2023
In the 2023 financial year, REWE Group in Austria with BILLA, BILLA PLUS, PENNY, BIPA, ADEG and Travel and Tourism increased total gross sales (retail and tourism) by 9.6 per cent.
Strategy
REWE Group
The most important key figures in 2023
More employees, increased investment in infrastructure, modernisation, digitalisation, innovation and Sustainability - our 2023 financial year in figures.
Strategy
REWE Group 2023
Stably on course for success in a persistently difficult environment
With our broad international positioning in Retail, Travel and Tourism and Convenience, we were once again able to bring the 2023 financial year to a stable and successful close.
People
Personnel in April
Management trio is complete
Marek Dolezal is moving from Slovakia to the Czech Republic. Travel and Tourism is pleased to welcome a new member to its top management team, and Kristin Hühnergarth is heading up a new functional area at Public Affairs. You can read about this and more in this month's personnel news.
Responsibility
Aid for Haiti
"As good as always hungry"
Haiti continues to sink into chaos. The political vacuum is being filled by armed gangs who are fighting against each other and against the state - but above all against the people of this bitterly poor country. Displacement, violence, hunger and closed educational institutions naturally hit the weakest groups the hardest: Children and young people. One asked the head of Kindernothilfe Haiti, Pierre-Hugue Augustin, how the children's aid projects supported by REWE Group and its employees are doing.
Entertainment
Films & Co. in April
Berlinale Selection
Two of the most acclaimed films of the 74th Berlin Film Festival are coming to cinemas here this April. In "Andrea Gets a Divorce", Austrian cabaret artist Josef Hader puts Birgit Minichmayr in a moral quandary. Matthias Glasner's epic "Dying", for which he was honoured with the Silver Screenplay Bear, was also surprisingly cheerful.
Responsibility
Nahkauf promotes biodiversity
4.500 nesting boxes for tits, sparrows and co.
Little effort, big impact: Nahkauf stores promoted biodiversity in local gardens with nesting boxes for native songbirds. A campaign that encouraged the youngest customers in particular to protect nature.
Work & Life
Company addiction officer, part 3
"We are not the police!"
Corona has changed a lot - including in the world of work. On the one hand, the twist to remote work is beneficial. On the other hand, it promotes loneliness and isolation among employees - this is the observation of Dagmar Rümmler, who has been a works council member and addiction officer at DERTOUR Deutschland in Frankfurt for many years.
Strategy
Long-standing gaps closed
Paolo's nahkauf boxes secure local supply
Just in time for the Easter weekend, the residents of the district town of Hofheim am Taunus were delighted with the opening of two nahkauf boxes. Operator Paolo Pennella is thus closing a supply gap in the Main-Taunus district that has been gaping for many years.
Strategy
Joint private label "REWE Geheimzutat"
Reveal the maltster in you
Tim Mälzer and REWE are joining forces: from the beginning of April, the "REWE secret ingredient" with salad dressings, sauces and seasoning pastes will be available in all REWE stores in the north as well as in all REWE Centre stores nationwide and from the REWE delivery service. In the run-up to the launch, there was a test with colleagues, retailers and store managers. You can find out how the new private label was received here.

one Magazin
March 2024
Display
A NEW flavour experience for all the senses "AMORE DI PESTO"
From April (week 15), Giovanni RANA is expanding its range of chilled fresh pasta with a new "Amore di Pesto" range: available in four traditional Italian varieties.
We congratulate
The jubilarians in April
These are the people celebrating in April
Service
Easter competition
The winners have been announced
Spring is here and Easter is just around the corner. Time for a little break - whether in the hotel or in the garden. That's why you've had the chance to win attractive prizes over the past two weeks. The winners have now been announced. Congratulations!
Nutrition & Health
Company addiction officer, part 2
"Talking. Do not judge. Don't look away."
Andreas Heimhöfer and Ines Popp, two of our experienced company addiction officers, know how looking and acting can help colleagues affected by addiction.
Strategy
Lionel Souque at the REWE delivery service
Swap office chair for delivery vehicle
Functional jacket instead of office outfit: that was the motto for our CEO Lionel Souque last week. During an on-site visit to the semi-automated Scarlet ONE delivery service warehouse on the outskirts of Cologne, the boss lent a hand.
Strategy
People at the centre
We rely on ethical AI
With the AI Act, the EU was the first region to provide clear rules for dealing with this technology. With our "REWE digital AI Manifesto" and our project on generative AI, we are promoting the responsible use of artificial intelligence.
Work & Life
Smarter REWE To Go in Porz
Food for the nerves and free coffee
Lekkerland has opened the first unmanned REWE To Go at a REWE location on Humboldtstraße in Cologne-Porz. The self-checkout store is available to employees and visitors.
Strategy
Half a year without flyers
Goodbye print, divorce didn't hurt!
It has been more than half a year since REWE disposed of its paper brochures once and for all and started using more environmentally friendly methods to provide information about special offers in its stores. We spoke to REWE Group Management Board member Peter Maly to find out whether this has worked out.
Work & Life
Interview with Elisabeth Promberger
The happiness of supporting others
On her way from team captain to head of the REWE South region, Elisabeth Promberger repeatedly met people who supported and believed in her. Today, the Austrian-born manager herself is a mentor for the Women's Drive women's development programme. In the one_Interview, she explains why REWE Group's women's development programme contributes to a more diverse and economically successful management culture.
Strategy
REWE merchant Tobias Schmitz
Switch is a success
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
Work & Life
Job & family
From the love story to a family-friendly deployment plan
Those who help their employees to synchronise their private and working lives in the best possible way also strengthen their ability to work. We are therefore committed to a wide range of measures for work-life balance - with colleagues whose job it is to implement these measures, develop them further and anchor them in the corporate culture.
People
Personnel in March
Generation change and returnees
Paymenttools strengthens its managing directors. Lekkerland is pleased to welcome a new Head of IT and the DERTOUR Group a prominent returnee. Read this and more in this month's personnel news.
Work & Life
PENNY junior staff
On the ice together
Training with the professionals and working in specialist workshops: 30 trainees and participants in the retail specialist programme took part in the first PENNY #teamcamp in Mannheim.
Responsibility
REWE Group supplier initiative
Climate protection at eye level
In 2021, REWE Group launched the #GemeinsamFürMehrKlimaschutz initiative. In one, we provide an overview of the building blocks of the initiative, the goals and specific projects for climate protection in the supply chain. In a short interview: Dirk Heim, Head of Sustainability Goods at REWE Group, on the newly initiated climate protection support programme.
Work & Life
Ramadan
"Fasting clears the mind"
Ramadan has begun: Since 10 March and until 9 April, devout Muslims have been fasting between sunrise and sunset. REWE store manager Turgut Akkaya explains what this means for everyday working life and how colleagues and employers support those who are fasting.
Work & Life
Women in Tech
"Female representation in IT is important!"
Why are there relatively few women in the IT sector? Our female colleagues at REWE digital have a clear opinion on this and are actively involved in recruiting new employees. They spoke to one about clichés, obstacles and approaches for improvement.
Strategy
Women's Drive
Strengthened and going your own way together
Whether they are committed employees, future line managers or long-standing senior managers, women at REWE Group are now offered a holistic and comprehensive development programme. Programme manager Iris Nguyen explains why this is important, what role male mentors play and why women should focus on their own strengths.
Work & Life
Logistics manager in Hungary
"In logistics, a woman is just as good as a man"
Brigitta Vida manages one of a total of four logistics centres that supply PENNY stores in Hungary. She has been responsible for the warehouse in Karcag, which covers an area of 26,000 square metres and supplies 78 shops, for seven years. As a woman in the traditionally male-dominated field of logistics, she manages 200 employees.
Responsibility
PENNY International
Senior citizens' wishes fulfilled
PENNY International's Wishing Tree campaign was so well received that the employees in Cologne are now extending the donation campaign for senior citizens to the whole year.
Strategy
DERTOUR Group
Positive outlook for the 2024 travel year
The DERTOUR Group benefited from strong demand for holidays in 2023. The outlook for the 2024 travel year is correspondingly optimistic.
Strategy
Collective bargaining talks
Voluntary increase in wages and salaries to 10 per cent
Following the voluntary increase in October 2023, we will voluntarily increase wages and salaries again at the start of the second collective bargaining year.
Strategy
Combined strength and expertise
DER Travel and Tourism becomes DERTOUR Group
With a modern and more emotional appearance, the new brand identity unites the various subsidiaries and travel brands under a new, harmonious overall image and bundles the expertise of our international group with its 9,200 travel specialists and 130 tourism companies worldwide.
Entertainment
Films & Co. in March
You can't make it up..
In March, things get turbulent in the cinema and dark on the screen. Persian-American director Maryam Kesharvarz has spiced up her own biography to turn it into the quirky tragicomedy "The Persian Version". Nicolas Cage haunts the dreams of complete strangers. And director Robert Schwentke knits the seven-part thriller series "Helgoland 513" from real-life experiences during the Covid pandemic.
Work & Life
Players wanted
Be part of the biggest recreational football tournament in Europe
We are now looking for recreational footballers who would like to play for the REWE Group teams at the Come Together Cup on 30 May 2024 in Cologne.

one Magazin
February 2024
Work & Life
Company addiction officer
"The topic of addiction is finally no longer taboo"
When drinking, taking pills or gambling becomes an addiction, everyone suffers at work: the affected employees, colleagues, managers - and not least the work itself. We provide support through employees with extensive additional training: the company addiction officers.
Strategy
Integration and job turbo
Federal Minister Heil met Ukrainian refugees at REWE
Four months after announcing the "job turbo", Federal Labour Minister Hubertus Heil visited a REWE store in Berlin. There, he met with HR Director Daniela Büchel and two Ukrainian employees to find out about the practical implementation of the integration of refugees on site.
Strategy
Distinction
And the RETA Award goes to.... REWE Group
The EHI retail institute has presented the REWE Group with the RETA Award in the "Best Enterprise Solution" category. The MeineREWE app for employees in REWE stores was honoured.
Industry
Meat stars 2024
Strong start for REWE teams
As part of its 32nd Meat Congress, Lebensmittelpraxis selected the Meat Stars and Meat Star Talents last Wednesday (21 February). Of the four REWE stores nominated, one made it to the top.
People
We congratulate
The jubilarians in March
These are the jubilarians in March
Work & Life
German Skilled Labour Award
REWE Süd nominated for labour market integration of migrants
With its KIMAT integration programme, REWE Süd was one of the 21 nominees for the German Skilled Labour Award. In total, there were over 500 applications for the award, which is presented by the German government for outstanding approaches to recruiting skilled labour.
Work & Life
KNP becomes STEPs
"Strengths and potential are now emphasised more"
The first senior managers have held development meetings with their employees based on the new STEPs concept. Three of them shared their experiences with us.
Strategy
Catch pilot project
Digital shopping trolley supports customers when shopping at the store
A digital companion for in-store shopping has been trialled in Cologne since the beginning of the year. Efficient product searches, navigation and personalised product suggestions are intended to provide an intuitive experience that rethinks grocery shopping.
Responsibility
Inclusion at toom
Shine on the market with a hearing impairment
Mario Boy is hearing-impaired and has been working as a system merchandiser in the toom building block laboratory not far from the company headquarters in Cologne-Porz since 2019. He also wanted to get a taste of the market for a few days - as is customary for all toom centralisers. How did that work out? We spoke to him.
Responsibility
Sustainability competition
Apply now for REWE Group Star 2024
The REWE Group Star is a team competition for REWE Group trainees and junior employees who want to do good and win one of the numerous prizes at the same time. You can still apply up to and including 22 April and become a pioneer of Sustainability.
Strategy
Travel and Tourism
DSR Hotel Holding takes over Travel Charme Hotels & Resorts
Subject to merger control approval, DSR Hotel Holding GmbH acquires Travel Charme Hotel GmbH & Co. KG, thereby expanding its portfolio by 13 exclusive hotels and resorts in prime locations in Germany, Austria and Italy.
Work & Life
KNP becomes STEPs
"Senior managers and employees are now looking ahead together"
Retain talent by encouraging them and showing them prospects within the company: This is the aim of the new STEPs development dialogue, which is set to replace KNP. Anna Mili, who is responsible for the project, explains how it works.
Strategy
Top with customers
toom is "Best retailer of the year"
For the fourth time in a row, toom has received the "Best Retailer of the Year" award in the DIY store category. The award is based on a survey conducted by Globis Consulting GmbH, in which German and Austrian consumers submitted more than 140,000 ratings in 15 different categories.
Strategy
AI in the market
How HOLMES finds missing articles
Our analytics team is constantly on the lookout for innovative solutions that make work easier for employees in the stores. One of our latest projects is called HOLMES - and that's no coincidence.
Frankly speaking
Shopping without borders #1
"There is no compromise on quality"
In our new one_series, we are now presenting current topics from the area of purchasing/goods. To kick things off, our top quality managers Charlotte Rosendahl and Marlene Wieninger provide insights into their collaboration and take a look at the current status of digitalisation and process harmonisation.
Responsibility
Innovation at the REWE Group
Chocolate alternative in private label products
REWE is the first retailer in Europe to use "ChoViva" in its own brands.choViva is the cocoa-free chocolate alternative from start-up Planet A Foods. It tastes like chocolate, but is made with oats and sunflower seeds.you can find out how this works and what the big plus is for people and the environment in this film with Planet A Foods CEO Maximilian Marquart and Marcel Weber, management of REWE Group's own-brand goods.
People
Who's coming, who's going
Personnel in February
Lisa Brekalo has moved up within the PENNY strategy team. DER Travel and Tourism is pleased to welcome a new CEO for its hotel division, and REWE Group Buying announces the return of a renowned top buyer. Read this and more in this month's personnel news.
Strategy
EnBw charging park in Lichtenau
Lekkerland introduces further smart store concept
Lekkerland has opened the third REWE ready shop in Germany at the EnBW fast-charging park in Lichtenau near Chemnitz. Charging park customers, commuters and local residents can get coffee, cool drinks and fresh snacks here around the clock. AI-supported technology is being used for the first time.
Service
Films and co. in February
The banality of evil
In the cinema, two fact-based biographies add unexpected facets to the abysses of the Third Reich. In "Stella. A Life." a young Jewish woman in Berlin feels cheated of her career by the Nazis. In order to save her life and her dream, she commits betrayal a dozen times over. "Zone of Interest" focuses on the family idyll in the house and garden of concentration camp commandant Rudolf Höss in Auschwitz. By contrast, the eight parts of the US spy comedy "Mr & Mrs Smith" on Prime Video guarantee pure escapism.

one Magazin
January 2024
Industry
Lekkerland
On the road to the future
Lekkerland has been part of the REWE Group since 2020. The convenience division is a wholesaler, logistics provider and service provider and operates a business that is changing rapidly. We visited the petrol station shop with Area Sales Manager Michael Ruhl.
Strategy
Veganuary
BILLA sets an example for plant-based foods
BILLA is setting new industry standards when it comes to plant-based foods. One highlight is the mushroom-based salmon fillet, which is produced using a 3D printing process and is available at BILLA PFLANZILLA for the first time in a supermarket.
Strategy
REWE To Go shops at Aral
Fully focussed on convenience
Kerstin Meier looks after the customer Aral for Lekkerland, which operates REWE To Go shops at around 900 petrol stations. In the one_Interview, she talks about the petrol station of the future, new opportunities and a very fruitful cooperation.
Strategy
Spring clean your mailbox
Away with the e-waste
The start of the year is often also the time for spring cleaning. And this doesn't just apply to the household. You should also regularly tidy up your computer and email inbox.
Responsibility
Environmental impact costs
PENNY project "True costs 2023" analysed
The University of Greifswald and Nuremberg Institute of Technology present the evaluation of the "True Costs" project. The aim of the project, to stimulate discussion, was achieved. PENNY donates the additional income of 375,000 euros generated from the campaign week to the Future Builders project.
Anniversaries in February
Anniversaries in February
Industry
Regional Star
"Aachen Liebe" conquers the hearts of customers
Regional product ranges are one of the strengths of our independent retailers. This has now been impressively confirmed by the "Regional Star" industry competition, in which several REWE stores placed. One of them was particularly impressive - thanks to its employees.
Responsibility
More sustainable production
The CO₂-free greenhouse
Gemüsebau Steiner and the Bavarian REWE supermarkets have enjoyed an exclusive partnership for ten years. With the energy and lighting concept of their greenhouses, they are regarded as a model company throughout Europe.
Responsibility
Climate protection funding programme
Industry innovation: How we help reduce emissions in the supply chain
Greenhouse gas emissions are generated at many points in the supply chain. With the "Climate Protection Promotion Programme", we want to actively support measures that help to reduce these emissions. We presented the REWE and PENNY programme under the umbrella of the Competence Centre for Agriculture for the first time at the Green Week.
Responsibility
REWE and Naturland
15 years of joint commitment to more organic
As a pioneer in the German food retail sector, REWE launched its strategic cooperation with Naturland Zeichen GmbH 15 years ago - a partnership that was intended to strengthen organic farming and make organic products accessible to a broader market. With success: around half of the now more than 850 REWE organic products, including all REWE organic meat products, now bear the Naturland seal.
Responsibility
Green Week
Focus on cooperation with local agriculture
For nine days, we were guests at the Green Week in Berlin with our sales divisions and the Competence Centre for Agriculture. From 19 to 28 January, our focus at the leading international trade fair for food and agriculture was on direct dialogue with producers, politicians and consumers.
Work & Life
Another award
We are Top Employer 2024
We have been awarded the Top Employers Institute certificate for the tenth time in a row. The certificate recognises companies that place their employees at the centre of their business activities and offer them an outstanding working and development environment.
Nutrition & Health
Veganuary at PENNY
Plant-based, versatile, delicious
At a cookery event with food blogger rosakochtgruen, PENNY shows that a vegan lifestyle is varied, delicious and easy to prepare.
Responsibility
Conveyor penny
"That's right!" makes children happy
PENNY makes a donation and customers round up their purchase amount at the checkout - this money can be used to promote and support local associations for children and young people and fulfil many a wish. The application deadline for the upcoming Förderpenny 2024 is 31 January.
Display
The compact hot air fryer
Simple, crispy and healthy recipes with guaranteed success: the Easy Fry Compact hot air fryer from Tefal makes it possible. And thanks to 10 preset programmes, it's easier to use than ever before. One appliance - unlimited recipe variety!
Nutrition & Health
Nutrition report
This is Germany
In December, the Federal Ministry of Food and Agriculture published its latest Food Report 2023. How does Germany eat? Is the trend towards plant-based alternative products continuing? How many people are at the cooker every day, and how often does the kitchen stay cold? The most important results summarised here.
Strategy
REWE To Go smart kiosk
Supplied around the clock
REWE To Go has opened the second 24/7 shop in a clinic in Germany at the Asklepios Clinic in Weißenfels, Saxony-Anhalt. The 16 square metre shop allows customers to shop around the clock and make cashless payments independently using the self-checkout procedure.
Responsibility
Accessibility at toom
"Easy language makes you independent!"
Empowering as many people as possible to do it themselves: This is a central concern of toom. The three DIY brochures in plain language are helpful for this, and now a large section on toom.de has also been rewritten in easy-to-understand language. Dr Angelika Magiros from project partner Bundesvereinigung Lebenshilfe e.V. tells us how important these tools are for many people with and without intellectual disabilities, and what else is planned together with toom in terms of inclusion.
Strategy
Travel and Tourism
Karl J. Pojer becomes new CEO of the Hotel Division
With immediate effect, Karl. J. Pojer takes over responsibility for the entire hotel division of DER Travel and Tourism Group. The manager, who has international experience in the hotel and cruise industry, will thus head one of the central growth areas of the DER Travel and Tourism Group. As the new CEO of the DER Travel and Tourism Hotel Division, Pojer will report to Dr Ingo Burmester, CEO Central Europe and member of the Executive Board of DER Travel and Tourism Group. As CEO of the DER Travel and Tourism Hotel Division, he will also be appointed to the Extended Executive Board of DER Travel and Tourism Group.
Strategy
Expansion of the hotel business
DER Travel and Tourism becomes majority shareholder of DR Hospitality
DER Travel and Tourism is continuing its investment in the growing hotel sector and further strengthening its commitment to the market for earthbound holidays. The hotel company of the DER Travel and Tourism Group, DER Travel and Tourism Hotels & Resorts GmbH (Cologne), has acquired a majority stake in DR Hospitality GmbH & Co. KG, based in Rostock.
Display
Nature is our future!
For 170 years, our mission has been to create solutions that offer consumers the best that nature has to offer - without burdening them. At Bonduelle, we live Sustainability with the B!Pact Roadmap.
Work & Life
Award for Sonja Jansen
"The most important thing is to start early"
Sonja Jansen is one of the best graduates of the Chamber of Industry and Commerce in North Rhine-Westphalia. Our wholesale and foreign trade management trainee scored 98 out of a possible 100 points in her final examination - a top performance that impressed our board member Daniela Büchel.
Films and co. in January
Old myths in a new light
Elvis Presley was already a legend during his lifetime. In 1985, Priscilla Presley published her biography under the title "Elvis and Me". Sofia Coppola made an award-winning film of parts of it in "Priscilla". In "Poor Things", director Yórgos Lánthimos breathes new life into the Frankenstein myth. After five seasons of "House of Money", Netflix treats the bank robbery series to an exciting prequel with "House of Money: Berlín".
Service
Service
These are our jubilarians in January
The REWE Group's jubilarians in January
Responsibility
Packaging Act
Now comes the deposit on milk bottles
At the start of the new year, the one-way deposit will also be extended to plastic bottles for milk and dairy products. Consumers can deposit the empty packaging in the reverse vending machines as usual.
Nutrition & Health
REWE in Veganuary
"Many dishes are already vegan anyway"
In the Veganuary, REWE wants to convince flexitarians to simply try out plant-based alternative products. In the one_Interview, Anja Corvin, ecotrophologist and REWE nutrition expert, explains how to take the first steps towards a vegan diet.