DE
  • DE
nach oben
nach oben
© Elaine Casap Unsplash
Readingtime: 3 minutes
Local products with Loql
REWE Group start-up invites you to join in

With our food start-up "Loql", we use an innovative platform that connects regional producers and food retailers. Under the mission statement "Local food on every plate", Loql promotes cooperation between regional suppliers such as local manufacturers and farmers and B2B buyers.we have gathered initial experience from our markets.

The evaluation of the first internal pilot phase has been very positive, both among local producers and customers. The programme is now being rolled out step by step in many other regions. Interested REWE retailers, farmers and other local producers and manufacturers can already register for free on the Loql registration page .

How Loql works
The platform offers straightforward order processing, simple communication and fast networking options via app and web portal. Many different user groups, from farmers to winemakers, bakers, beekeepers and butchers, are already using Loql. The app allows them to communicate directly with REWE stores, process their orders efficiently and utilise digital marketing opportunities.

 

„We are driven by the desire to make the ordering and marketing processes as simple as possible digitally. This gives our users more time for the essential activities, such as the passionate production of food.“
Thomas Vidic, Chief Technology Product Officer at Loql

 

Suppliers have the opportunity to present their local products via Loql and update their product range - and it's easy to do so via the app or web. The integrated search function also makes it possible to find nearby REWE stores and establish contact with them. In turn, Loql serves as a shopping assistant for REWE retailers, allowing them to add the desired products to their shopping basket and easily order them from producers, as well as find new producers themselves.

Loql is an efficient and uncomplicated tool for sourcing local products. The start-up also creates more transparency regarding the origin of products and underpins the company's regionality strategy.

 

„We have been using Loql right from the start and have been ordering via the app several times a week ever since. This has enormously simplified the work processes with producers from whom my employees previously had to order by fax or telephone“
Verena Aupperle, REWE Aupperle GmbH
„Since we started using the Loql app, it has become much easier for us to order fresh and seasonal products directly from our local producers. The app is intuitive and easy to use, which saves us a lot of time. I can recommend Loql to anyone looking for an efficient and reliable way to order local produce.“
Erich Stockhausen, REWE Stockhausen oHG
„What I personally really appreciate about the Loql app is that I have a direct line to my "small" suppliers without having to chase after them for a long time. For example, I have a small private beekeeper who lives just round the corner and is therefore quickly informed when honey is in short supply. Direct enquiries to the organic farmer are answered quickly and I also find out quickly when the goods will be delivered.“
Valentin Ehlert REWE Markt Ehlert oHG
Locality in the focus of customers

This content is not available in English
The latest "Shopping Trend Report 2024" by Bring! and Statista shows that quality, regionality and seasonality continue to be the most important criteria for German consumers when shopping for food. This is where Loql comes in and shows how easy regionality and thus also the protection of nature and the environment can be: "The original idea of strengthening regional structures has also been confirmed in practice. The average distance between producers and customers for orders placed via the platform is 20.3 kilometres," explains Clemens Tsalikis, Chief Operating Officer of Loql. Around two thirds of all orders were also placed directly with farmers. Fruit, vegetables and eggs are particularly popular with farmers. However, wineries, butchers, distilleries and beekeepers are also represented at Loql.

About Loql

Founded at the end of 2022, OC Food Solutions GmbH is a wholly owned subsidiary of REWE Group and offers digital solutions in the field of food retail and the procurement of local and artisanal products. The B2B platform Loql brings together regional and local producers and buyers, digitalises ordering processes and creates a place for simple and intuitive order processing and communication.

My comment
Comment
Discussion rules
Related articles
Food start-up
"Loql" goes live
More and more people are looking for healthy, regional and sustainably produced food when shopping. Our start-up "Loql" is now addressing these needs: The aim is to connect regional producers and suppliers with supermarkets as customers quickly and easily. The test phase of the new digital platform solution will begin at the end of April with a closed group of participants. The start-up is the latest project from REWE Group's Innovation Hub.
1
Bettina Müller, a local representative, at a strawberry tasting in the REWE supermarket.
Local partnership Strawberries
A topic close to our hearts
The second instalment of our mini-series on local partnerships is about a seasonal bestseller, an important source of vitamins and a sweet snack all in one: the strawberry. The Ingenrieth family in Brüggen knows all about this tasty but also very delicate fruit. We paid them a visit.
Fruit and vegetables
PENNY creates new regional own brand
The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.
© Elaine Casap Unsplash
Local products with Loql
REWE Group start-up invites you to join in
With our food start-up "Loql", we use an innovative platform that connects regional producers and food retailers. Under the mission statement "Local food on every plate", Loql promotes cooperation between regional suppliers such as local manufacturers and farmers and B2B buyers.we have gathered initial experience from our markets.
30 years of Ja! Naturally
The success story of organic world champion Austria
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
3 questions for Marco Marach
Honest cooperation at eye level
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Regional salad at PENNY
Proximity and transparency are the be-all and end-all
In the third instalment of our mini-series on locally grown vegetables, we present a specialist in a fast-growing vitamin source.
Local partnership Asparagus
Exchange at eye level
During the season, up to 100 per cent of the strawberries and asparagus in REWE stores are grown locally. We present two farms as examples. The first is Esser's farm in Vettweiß.
2
REWE strengthens regionality
Home-grown basil, perch and honey
From April to September, three campaigns will bring this REWE message to men and women: REWE is "closer" - to customers and local producers in the regions. This will be visible on TV and social media, and above all in the regions and in every store. Three of our colleagues from headquarters, regions and stores report on what this means for them and how they implement the topic of regionality.
1
Regional Star
"Aachen Liebe" conquers the hearts of customers
Regional product ranges are one of the strengths of our independent retailers. This has now been impressively confirmed by the "Regional Star" industry competition, in which several REWE stores placed. One of them was particularly impressive - thanks to its employees.
Food start-up
"Loql" goes live
More and more people are looking for healthy, regional and sustainably produced food when shopping. Our start-up "Loql" is now addressing these needs: The aim is to connect regional producers and suppliers with supermarkets as customers quickly and easily. The test phase of the new digital platform solution will begin at the end of April with a closed group of participants. The start-up is the latest project from REWE Group's Innovation Hub.
1
Bettina Müller, a local representative, at a strawberry tasting in the REWE supermarket.
Local partnership Strawberries
A topic close to our hearts
The second instalment of our mini-series on local partnerships is about a seasonal bestseller, an important source of vitamins and a sweet snack all in one: the strawberry. The Ingenrieth family in Brüggen knows all about this tasty but also very delicate fruit. We paid them a visit.
Fruit and vegetables
PENNY creates new regional own brand
The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.
© Elaine Casap Unsplash
Local products with Loql
REWE Group start-up invites you to join in
With our food start-up "Loql", we use an innovative platform that connects regional producers and food retailers. Under the mission statement "Local food on every plate", Loql promotes cooperation between regional suppliers such as local manufacturers and farmers and B2B buyers.we have gathered initial experience from our markets.
30 years of Ja! Naturally
The success story of organic world champion Austria
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
3 questions for Marco Marach
Honest cooperation at eye level
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Newsletter