Unrivalled coffee enjoyment from the world's favourite coffee-growing ^regions1 with NESCAFÉ® Farmers Origins.
The exclusive selection of coffees comes in the original Nespresso® capsule and is made from 100%ground coffee beans. The Nespresso system is the top-selling capsule system, which recorded the highest growth in 2023^.2 The range appeals to new premium buyers who spend disproportionately high amounts on high-quality^coffee3 and thus generate additional sales in the Nespresso® compatible capsule segment.

As part of the brand relaunch, the price concept was optimised to increase rotation and sales. NESCAFÉ® Farmers Origins is positioned as an attractively priced brand in the premium segment, with a shelf RRP of €2.99* and a promo RRP of €2.49*.
As part of the brand relaunch, the packaging design and brand image were also revised to focus on the most important product features such as the affiliation with the Nespresso system, the use of 100% ground coffee beans and the appealing coffee-growing countries.

The aromatic coffee blends from all over the world with coffee beans from Brazil, India, Colombia, Peru and East Africa impress with their outstanding flavour, which also holds its own against the competition^.4


The NESCAFÉ® Farmers Origins range comprises five varieties:

• Brazil Lungo: A smooth, full-bodied flavour with balanced notes of roasted grain.
• India Espresso: Dark roasted and cocoa notes tantalise the palate.
• Andes Lungo: Gentle, balanced flavours and a mild aroma.
• Africas Ristretto: A strong roast with sweet and berry notes.
• Colombia Espresso Decaffeinato: A classic fruity blend from the mountain regions of Colombia, without caffeine.

The coffee in the NESCAFÉ® Farmers Origins range is responsibly sourced in accordance with the Nescafé Plan, a sustainability initiative for coffee cultivation that Nestlé launched back in 2010. Sustainability is also taken into account in the packaging. NESCAFÉ® Farmers Origins capsules are made with at least 80% recycled aluminium. By using recycled aluminium, up to 95% less energy is required compared to primary aluminium production. Thanks to the new alloy, we can use an additional 9.2% less aluminium per capsule compared to primary aluminium.


Immerse yourself in the fascinating world of coffee with NESCAFÉ® Farmers Origins and be inspired by the rich flavour and outstanding quality of our coffees - consciously, authentically and with high sales.

Further information on:
NESCAFÉ® Farmers Origins: Coffee from the countries of origin | NESCAFÉ® (nescafe.com)

*Pricing is the responsibility of the retailer
Sources:
1) German Coffee Association, "How Germany drinks coffee", speciality coffee, 2021.
2) Circana, Nespresso system vs. single portion systems, LEH Total, revenue, FY 2023 vs. FY 2022
3) DE GFK Consumer Panel CP + 2.0 FMCG, HG total, Nespresso system, NESCAFÉ Farmers Origin, FY 2023
4) ifak, branded in home use test, March 2021. 640 consumers of Nespresso-compatible capsule products were surveyed