Flamin' Hot - the new multi-brand flavour platform stands for an intensely spicy taste experience combined with either the crispiness of Lay's potato crisps or the crunch of Doritos tortilla chips.
Flamin' Hot - the hottest flavour Lay's and Doritos currently have to offer. This new multi-brand flavour platform guarantees an intensely spicy taste experience and is noticeably delicious.
Lay's Flamin' Hot combines the unmistakable crunchiness of Lay's potato crisps with the irresistibly spicy-hot flavour experience of the Flamin' Hot range.
The same applies to Doritos Flamin' Hot: the crispy baked tortilla chips made from delicious corn not only impress with their famously intense crunch, but also with their new, characteristically intense and spicy flavour.
Whether potato or corn chips, the Flamin' Hot product range will delight the taste buds of anyone who likes a slightly spicier flavour with its inimitably spicy and piquant taste experience.
The Lay's and Doritos Flamin' Hot products are also particularly eye-catching and appealing thanks to their striking purple packaging with the typical red flame lettering.
This product presentation offers a high recognition effect as well as quick and easy orientation, not only on the shelf but also on the secondary placement area.
The launch of Flamin' Hot will be accompanied by extensive communication measures on the relevant digital channels, in the social and retail media sector, with POS OOH and at the POS with eye-catching placements.
Three factors are crucial to making Flamin' Hot a perennial favourite on the shelves:
- A sales-orientated shelf presence at eye level in the Lay's and Doritos brand blocks.
- Strong promotional activation through integration into the respective Lay's and Doritos brand marketing.
- Strong secondary placements using displays to fully utilise the impulse power of this brand-hot platform - not only during promotional periods.
In the savoury snack segment, the "hot" segment is growing at an above-average rate in terms of revenue at +16%1) and is inspiring more and more shoppers and consumers (+5%2) penetration).
Take advantage of the positive developments and boost revenue in your area too with Flamin' Hot. Order now!
Sources:
1 ) Nielsen, DE Total, savoury snacks, revenue, 2YCAGR, MAT Apr24 vs. previous years.
2) GfK AnalyzeIT, DE Total, Chips & Chips-like, Spicy segment, penetration, 4YCAGR, MAT Q1 2024 vs. previous years.
