Arvin Azimi Fard I've often thought about starting LinkedIn because different people have told me that I have a positive influence on them. So far, this influence has been limited to my private circle or through my voluntary work, where I visited schools and talked about my educational path to show the kids that you can make it despite difficult starting conditions. I wanted to convey the message: "If I made it, then you can too". I have enough content to post: my atypical CV and my lateral entry into a field (data science & analytics) that is currently very hype due to AI. And there are a lot of people out there who are toying with the idea of changing their career path in the direction of data.

In short: I wanted to inspire others with my personal story and my work at DERTOUR Online, but I lacked structure and clarity about my positioning. I suspected that the REWE Group Voices programme could give me structure and clarity. And it certainly did.

Felix Becker I really enjoy working at REWE digital and I feel that we are a leader in the IT industry in many areas, both in terms of technology and culture. However, we could be even better at communicating all the cool things we do in the tech sector to the outside world and positioning ourselves as a tech leader in the public eye. It fills me with pride to be able to represent such a great team to the outside world.

Being a corporate influencer is exciting and exhausting. Social media is a brutal attention economy where you have to be constantly present in order to stay visible. It's incredibly important to take a strategic approach and the influencer training has helped me enormously. When you get positive feedback and realise that your posts have a noticeable (positive) effect on other people and represent added value for others, it's quite a dopamine kick that really rewards you for your efforts.

Lynn Bornholdt as a REWE Group Voice, I would like to draw internal and external attention to topics and start-ups that we are working on within our still very small FoodTech team. For example, we were invited to events via LinkedIn or sent book publications and start-up samples.one of the things I learnt from the training course is how visual representations (diagrams, images) can increase attention. Even faster than with entertaining or appealing texts, users can be inspired to like or share them with "catchy" images. It was also exciting to learn how a strategic approach can have an impact on a LinkedIn profile.

Timo Hannan When I heard about the programme, I was immediately hooked! The opportunity to present REWE Group authentically via LinkedIn motivated me immensely. As a senior manager in Recruiting, I see the positive developments at REWE every day and I am firmly convinced that we are a great employer. True to the motto "do good and talk about it", I want to share this with my network on LinkedIn, increase our visibility and authentically position REWE Lieferservice as an exciting employer.during the training, I already received some positive feedback from other departments on my posts, which shows me that we are on the right track with the programme.

Annika Heuler-Kottmann I have been using my blog coding-anni.de to discuss my favourite topics of lateral entry and female empowerment in IT for some time now. My personal goal for 2024 was to make greater use of LinkedIn to increase the visibility of these topics. This goal coincided perfectly with the start date of REWE Group's Corporate Influencer Programme. I was particularly attracted by the professional training provided by The People Branding Company.

LinkedIn is the right medium for me because it is possible to reach many people, especially decision-makers from the world of work, with a manageable amount of effort. The more often people become aware of issues, the more likely they are to change. We will encounter lateral entry more and more in the coming years. So why not tell my own story and encourage others to go their own way? I also encourage women to become more visible and to network with each other. This is my personal contribution to more diversity in IT.

Julian Mennenöh It's important to me that we attract the right talent to REWE Group - that our values are also seen from the outside and don't just remain hollow phrases. And these days, that works primarily through personal contacts and authentic insights into the company. I had already experimented with LinkedIn and sometimes received over 300 applications for one position. In other cases, however, almost none. I therefore wanted to learn more about the system behind LinkedIn.

The training simply gives me better tools to represent us more systematically on social media. I also met incredibly nice, open-minded and interested colleagues with whom I can regularly exchange ideas, and not just on LinkedIn.

Sandra Otto I was already active on LinkedIn and wanted to find out more about how the platform works. So the LinkedIn Lunch & Learn format came in very handy.when the call for the REWE Group Voices project came, I was still a little unsure whether I should sign up. I didn't see myself as an influencer. But I haven't regretted it. I am convinced that we at REWE Group, and especially at PENNY, are making a difference and doing great things - for example, networks like f.ernetzt, great events, annual conferences and development programmes. I would like to report on this through my own eyes.
Corporate influencing is both exciting and exhausting. Because as my reach increases, so does the time I spend on community management, i.e. enquiries or comments. On top of that, I have to post my own articles, where my own demands increase with the growing attention - and so does my normal job. Nevertheless, it's a great experience and a lot of fun.

Caroline Reelitz I want to raise awareness of the DERTOUR Group as an international employer and as part of the REWE Group. Building a global network means international contacts and opportunities - and working here is a lot of fun, especially because of the people! Personally, I want to develop further through LinkedIn and get out of my comfort zone, which is definitely happening (or has happened) through public posts
Through other people's posts, I learn a lot about diversity in REWE Group's business segments - for example, how REWE Lieferservice does recruiting & employer branding (thanks, Timo!) and that you can become a bathroom specialist at toom (like Laura). Above all, however, I got to know some very nice colleagues with whom I will certainly keep in touch.

Kathrin Schneidhuber I want to increase the visibility of REWE (South) Expansion and raise the profile of retail property, electromobility and photovoltaics.even industry insiders are often unaware of the forward-looking projects and exciting areas of work that exist within REWE Group to improve the Sustainability of our property portfolio.

Through targeted networking within REWE and the property industry, I hope to create a profitable exchange and potential opportunities for cooperation.sustainability and female leadership are also topics close to my heart. In future, I would like to share more of my own views and experiences in order to inform and inspire.

During the training courses, I was surprised by the high impact that even simple optimisations of the profile have achieved. Almost 92 per cent of companies use LinkedIn for marketing campaigns, with almost 1 billion members worldwide. However, only around 16 per cent of these are active users, so now is exactly the right time to become active as a business influencer.in the fast-paced world of social media, I also like the fact that real content in text form still achieves reach on LinkedIn and that users are respectful and purposeful.

Laura Marie Söntgen There are five things I learnt from the training:

1. The first post is difficult, but good! Each subsequent post becomes easier & more routine. The many tips on structure, use of emojis, hashtags and links, photos and video sliders make my posting life easier.
2. Who am I and what do I have to say? Looking at my own strengths, weaknesses, competences and expertise was exhausting, but really useful for strategically defining how I want to position myself on LinkedIn.
3. The exchange with the other voices is totally valuable and you should make use of it. You can pick up tips and inspiration here.
4. The design of your own profile should not be neglected and rounds off your appearance. You should invest some time here. The profit is huge.
5. Keep at it! Practice makes perfect - and so does regularity on LinkedIn. Perseverance and quality are rewarded.

since then, I've been approached several times about posts, received queries or got into conversations with people as a result.i definitely benefit from the programme, because otherwise I would probably still be putting off my first post until "someday".

Martina Weinhold I work on many exciting topics, be it at PENNY in the area of junior staff development or in the Group on the topic of diversity and di.to. Network - so there's plenty of content to talk about on LinkedIn. This not only makes my work visible, but also the cool initiatives we have at PENNY and in the REWE Group, for example our graduation party at Phantasialand, the trainee store at Parookaville or Diversity Month. Word gets around and we are recognised as the appreciative and modern employer that we are. It's important to me not to write glossy advertising copy, but to write authentically about what's important to me. I believe that this is precisely the reason why corporate influencing can work so well - we all want to see authenticity that is understandable.