REWE Group Voices
The "REWE Group Voices" are 15 trained colleagues from all areas of the company who promote their employer and its topics on their private LinkedIn accounts - and thus attract the interest of potential applicants to themselves and the REWE Group. Paula Berg and Simone Hahn, heads of the project and "post-professionals" themselves, talk about the creation of REWE Group Voices and the appeal of corporate influencers for the company.
Corporate Influencing
Reaching people from the world of work on LinkedIn and arousing the interest of young talent is one of the goals of REWE Group's newly trained corporate influencers. However, the so-called REWE Group Voices do not achieve this as official company spokespeople, but with personal posts about exciting job moments on their private channels. Eleven of the 15 REWE Group Voices explain why they do this, why it is so well received and how they themselves benefit from their "side job" as corporate influencers.